TL;DR: Yes, You Can Make Money on TikTok. Here’s How!
Want to know if you can make money on TikTok in Canada? Yes, you can, and this guide shows you how. With over 14 million Canadian users, TikTok is more than just dance trends. While the built-in Creator Fund and TikTok Shop aren’t available here yet, Canadian creators are earning real income through brand deals, affiliate marketing, LIVE gifts, product sales, consulting, and more.
Success comes down to consistency, storytelling, and authenticity. Whether you’re a creator or a business, our team at HeyTony offers data-driven strategy, SEO, and digital marketing support to help you turn your TikTok presence into a revenue stream.
Your 2025 Guide to Getting Started
If you’ve ever wondered, can you make money on TikTok in Canada? You’re not alone. With millions of Canadians using TikTok daily, the platform has evolved into more than just a space for trending dances; it’s now one of the most powerful tools for creators and businesses to grow, connect, and earn a real income.
At HeyTony, we’ve helped Canadian creators and businesses build sustainable online brands through social strategy and digital marketing in Hamilton and across Canada. Whether you’re looking to turn your creativity into a side hustle or use TikTok to grow your business, this guide will show you how to monetize your TikTok content in Canada in 2025, and why it’s easier than ever to start.
Can You Make Money on TikTok in Canada? Here’s Why It’s a Goldmine for Creators
TikTok’s influence keeps growing at lightning speed. With over 14 million users in Canada and billions of global views every day, it’s far from a passing trend—it’s shaping the future of social media in ways platforms like Facebook once did. It is a legitimate career path for digital creators, influencers, and small business owners.
The platform gives anyone a chance to reach thousands (even millions) organically, which makes it one of the most accessible places to build a following. So, can people in Canada make money on TikTok? Absolutely. While the TikTok Creator Fund and TikTok Shop aren’t fully available in North America yet, Canadian creators are still earning through brand deals, affiliate marketing, and TikTok LIVE gifts.
Understanding How TikTok Pays Creators
Before you dive in, let’s clarify a common question: can you turn your TikTok presence into profit without being part of the Creator Fund? Yes, you can, but the way you earn might look a little different.
TikTok’s global monetization programs (like the Creator Fund and Creativity Program Beta) reward creators in specific countries for long-form, high-performing content. As of 2025, these programs are available in the U.S., U.K., and several European countries, but not Canada (yet).
Still, that doesn’t stop Canadians from making serious money on the platform. You can leverage TikTok for brand growth and income through brand partnerships, sponsored posts, affiliate marketing, LIVE streams, and selling products through your own online store.
How to Make Money on TikTok in Canada
Let’s break down how to turn your TikTok views into cash in Canada. Whether you are an influencer, small business owner, or content creator just starting, understanding the right approach makes all the difference.
These are the most effective and proven strategies we have seen work across different industries, from local Canadian brands to national campaigns. Each method builds on the last, helping you grow your audience, strengthen engagement, and turn your creativity into a real income stream.
1. Brand Sponsorships and Collaborations
The most lucrative route for creators is sponsored content. Brands pay TikTokers to create videos featuring their products or services in a fun, authentic way.
- What it is: When a brand pays you to mention or showcase their product in a TikTok video.
- Why it works: TikTok viewers value authenticity over polish, so sponsored posts perform best when they feel organic.
- How much you can earn:
- Nano-influencers (1K-10K followers) might earn $50-$200 per post
- Micro-influencers (10K-100K) earn $300-$1,000
- Mid-tier and macro creators can command $2,000 or more per campaign.
To start attracting sponsorships, focus on a specific niche or market, such as beauty, fitness, tech, fashion, or lifestyle. Brands prefer to partner with creators who understand their target audience and maintain consistent engagement.
Pro tip from our team: create a media kit that summarizes your analytics, rates, and previous collaborations. It’s like your TikTok resume.
2. Affiliate Marketing
Affiliate marketing is another reliable way to start monetizing your TikTok in Canada. It’s simple: you promote products using a unique link, and you earn a commission for each sale that comes through your content.
- Best programs for Canadians: Amazon Associates Canada, Best Buy Canada Affiliate Program, Lululemon Affiliate Program, Rakuten Canada, and Shopify Affiliate Program. Each of these platforms offers creators the chance to earn commissions by promoting products that align with their niche.
- Ideal content types: Try creating unboxing videos, product reviews, must-have finds, or comparison clips that show how you actually use the items in your day-to-day life.
When your followers trust your recommendations, affiliate marketing becomes a great form of passive income. Consistency is key; mention products regularly and show how you actually use them.
3. TikTok LIVE Gifts and Diamonds
Once you have at least 1,000 followers, you can go LIVE on TikTok. During your broadcasts, viewers can send virtual gifts (roses, hearts, coins) as a sign of support. Those gifts convert into “diamonds,” which you can redeem for real money through TikTok.
- Requirements: 18+ years old and at least 1,000 followers.
- Earning tip: Host Q&A sessions, tutorials, or fun challenges to keep your audience engaged. Creators who go LIVE regularly tend to build more loyal followers and earn more tips.
If you have built a loyal and engaged audience, then yes, you absolutely can make money on TikTok LIVE in Canada. When your viewers consistently show up for your livestreams, interact in real time, and feel personally connected to your content, those relationships often translate into real earnings.
Canadian creators who stream regularly and maintain strong engagement can earn hundreds or even thousands per month through TikTok LIVE. Fans send virtual gifts such as Roses or Coins that convert into Diamonds, which TikTok allows you to redeem for cash.
Some creators use LIVE sessions to showcase products, host Q&A sessions, or collaborate with other influencers, turning casual engagement into a consistent income stream.
The key is authenticity. When your audience feels like they are part of a genuine community, they will continue to tune in and support you long term.
4. Sell Your Own Products or Services
Even without a TikTok Shop in Canada, you can still sell products through your own e-commerce store. Link your Shopify or Etsy store in your bio and use TikTok to showcase your products in action.
Whether you’re a jewelry maker, artist, or personal trainer, video is the perfect way to build trust and showcase quality. Creators often use behind-the-scenes content (“pack an order with me”) to boost engagement and sales.
Selling your own digital products, such as e-books, online courses, or presets, is another great option for generating passive income.
5. Offer Consulting or Freelance Services
Once you’ve mastered TikTok growth, you can turn your skills into a business. Companies increasingly hire TikTok consultants to help them create content strategies, manage accounts, and analyze performance.
This option is especially lucrative for social media managers and freelancers seeking to establish a new revenue stream. TikTok consultants in Canada typically charge $50-$150 per hour, depending on their level of experience.
6. Crowdfunding and Donations
Creators with dedicated audiences can raise money for projects through crowdfunding platforms like Kickstarter, GoFundMe, and Indiegogo. TikTok’s viral nature makes it an excellent tool for spreading awareness fast.
For example, some Canadian artists have funded short films and music videos using TikTok to showcase behind-the-scenes progress and ask fans to support their vision. Can you earn money beyond ad revenue? Yes, it starts with community support and authentic engagement.
7. User-Generated Content (UGC)
User-generated content is one of the fastest-growing monetization trends. Brands hire creators to produce videos featuring their products without posting them on the creator’s own account.
It’s a perfect fit for those who aren’t full-time influencers yet still ask. UGC creators can earn $100 to $1,000 per video, depending on complexity and brand budget.
8. Create a TikTok Series or Subscription
TikTok Series lets creators put exclusive videos behind a paywall. If you consistently deliver value, such as fitness plans, language lessons, or marketing tips, this feature can help you build recurring revenue.
- Eligibility: 10K followers and 1,000 views on three original posts in the past 30 days.
- Pricing: Viewers pay between $0.99 and $189 to access your Series.
It’s a fantastic way for educators, trainers, and coaches to earn directly from their content while building a loyal subscriber base.
9. Promote Your Business on TikTok
If you own a small business, TikTok is a powerful marketing tool. From local cafés to home decor brands, Canadian businesses are using short-form video to reach new customers organically.
Here’s how:
- Post behind-the-scenes videos showing your products or team. Give your audience a peek into your daily process. Show how your products are made, packaged, or styled, or introduce the people behind your brand.
- Share educational content. Use your expertise to teach something valuable. For example, if you run a café, share quick brewing tips or fun coffee facts.
- Hop on relevant trends to increase visibility. Stay current by adapting popular TikTok trends to your niche. Whether it is a trending sound, challenge, or editing style, add your unique spin that ties back to your brand or product.
Many of our clients at HeyTony have used TikTok to generate thousands of views and convert that attention into sales traffic. The best part? You don’t need a massive budget, just creativity and consistency.
10. Leverage TikTok Ads for Faster Growth
Even though organic reach on TikTok is still powerful, pairing it with ads can supercharge your growth. Paid campaigns like In-Feed Ads and Spark Ads let you reach people who already engage with content like yours.
If you already have a website or e-commerce store, use TikTok Ads Manager to send viewers directly to your shop or landing page. For small businesses, TikTok ads are a cost-effective way to test audiences and see instant results.
When paired with a strong content strategy, ads can help you earn while doing what you love on TikTok much faster than relying on organic reach alone.
What Canadian Creators Are Earning
Let’s look at what’s possible when you turn creativity into income.
- Nano creators (1K-10K followers) often start with gifted partnerships or small paid posts ($50-$200).
- Micro-influencers (10K-100K) typically earn $500-$1,000 per collaboration.
- Mid-tier (100K-500K) creators may earn $2,000-$5,000 per campaign.
- Macro and mega creators (500K+) can charge $10,000+ per project or receive long-term contracts.
Canadian influencers like Tess Barclay have shared how they earned thousands from brand deals even without access to TikTok’s Creator Fund. She told CBC that when she had about 50K followers, she charged $3 000 for a single TikTok.
How Businesses Use TikTok to Boost Revenue
At HeyTony, we’ve seen local brands use TikTok to:
- Launch new products and drive immediate sales
- Build brand awareness through trend-based storytelling
- Collaborate with influencers for targeted reach
- Use paid ads to scale what’s already working organically
Businesses that stay consistent and creative often outperform those relying on traditional social ads. TikTok’s short-form video format allows you to show your brand’s personality and connect with audiences faster than ever.
Mastering TikTok Strategy
Understanding how TikTok’s algorithm works, when to post, and what type of content performs best can make the difference between a video that flops and one that reaches thousands of viewers.
1. Learn How the TikTok Algorithm Works
The more users watch, like, comment, and share, the more your video gets pushed to new audiences. Pay attention to your average watch time and completion rate; these are two of the strongest signals that your video is resonating.
2. Post at the Right Time
Timing can influence visibility. While there is no single perfect time to post, many Canadian creators notice better engagement during the following:
- Weekdays (Tuesday-Thursday): Strong engagement during lunch hours (11 a.m.-2 p.m.) and evenings (6-9 p.m.), when people are taking breaks or relaxing after work.
- Mondays: Slightly slower mornings, but after 5 p.m., content tends to perform well as users wind down from the day.
- Fridays: Midday posts between 12-3 p.m. see good traction, especially light, entertaining, or weekend-related videos.
- Weekends (Saturday-Sunday): Audiences are most active mid-morning (10 a.m.-noon) or evening (7-9 p.m.), when scrolling feels effortless and unhurried.
- Avoid low-activity times: Early mornings (before 9 a.m.) and late nights (after 10 p.m.) often see reduced engagement.
Experiment with different posting times and use TikTok’s analytics to identify when your audience is online.
3. Focus on Storytelling, Not Just Selling
Whether you are promoting a product or your own services, storytelling is what keeps people watching. Instead of simply saying, “buy this,” show your audience how your product or idea solves a real problem.
4. Use Trends Strategically
Trends are one of the fastest ways to gain exposure, but they work best when they align with your niche. Rather than jumping on every trend, choose ones that naturally fit your brand and audience.
5. Optimize Every Video for Engagement
Small details make a big difference. Use closed captions for accessibility, clear lighting, and concise video editing to keep your content professional. End each video with a clear call to action, whether that’s asking viewers to comment, share, or follow your page.
6. Repurpose Your Best Content
A single TikTok idea can work across multiple formats. Turn a successful short video into a carousel post on Instagram, a YouTube Short, or a blog on your website. Repurposing saves time and reinforces your brand message across platforms.
7. Collaborate With Other Creators
Collaborations help you reach new audiences faster. Partner with creators who share your niche or target market, even if they are not in the same industry. For instance, a skincare creator could collaborate with a lifestyle influencer to cross-promote their audiences.
8. Stay Consistent With Your Branding
Visual and messaging consistency builds recognition. Use similar colours, fonts, and tone across all your videos. Keep your captions, hashtags, and video styles aligned so viewers instantly recognize your brand.
Having a consistent look and feel not only helps with memorability but also increases your professional appeal to brands considering collaboration opportunities.
9. Use Data to Refine Your Strategy
Growth is rarely accidental; it comes from analyzing results. Review your TikTok analytics weekly to see which videos drive the most engagement or conversions. Identify what type of content sparks comments or saves, then double down on that format.
10. Keep Experimenting
TikTok changes fast. What works this month might not work next month. Successful creators and businesses adapt quickly by experimenting with new video styles, sound trends, and features like TikTok Shop, Series, and LIVE events.
Do not be afraid to test new ideas. Some of the best-performing TikTok accounts are built on trial and error. The key is to stay curious, creative, and open to learning as the platform evolves.
How to Get Started (Step-by-Step)
- Create a clear niche: Decide what your content will focus on, whether it is beauty, food, tech, travel, or lifestyle. A clear niche helps attract the right audience and makes it easier for brands to see how you fit their goals.
- Switch to a Pro or Business Account: Upgrading your account gives you access to valuable tools such as analytics, contact buttons, and advertising features.
- Optimize your bio: Your bio is often the first impression visitors get. Include your email for business inquiries, a store or affiliate link, and a short line that explains what value your page offers.
- Post consistently: TikTok’s algorithm rewards regular posting. Aim for three to five videos per week to stay visible and build momentum. Consistency helps your audience remember you and encourages long-term growth.
- Engage with your audience: Reply to comments, use stitches and duets to interact with other creators, and let your personality shine. Engagement is what turns casual viewers into loyal followers.
- Track analytics: Check your analytics regularly to see which videos get the most views, comments, and shares.
- Reach out to brands: Do not wait for brands to find you. Research companies that align with your niche and pitch creative ideas directly. A strong media kit and a professional message can open doors to paid collaborations.
Every creator’s journey looks different, but learning how to turn your TikTok presence into profit in Canada always begins with the same foundation: building trust, providing value, and showing up consistently.
Common Mistakes to Avoid
- Being inconsistent: Posting irregularly makes it harder for the algorithm to recognize your account and can cause followers to lose interest.
- Ignoring trends: Trends are one of the easiest ways to reach new audiences on TikTok. Rather than copying others, adapt trending sounds or challenges in a way that fits your niche and personality.
- Over-promoting: Too much sales-driven content can feel forced and push viewers away. Focus on creating videos that tell a story or show genuine value, with product mentions woven in naturally.
- Skipping analytics: Your TikTok analytics reveal what your audience enjoys most and what keeps them watching. Review your data regularly to refine your strategy and focus on content that performs well.
- Neglecting community building: Strong engagement comes from meaningful interaction. Reply to comments, ask questions, and show appreciation to create a loyal and supportive community.
Avoiding these common mistakes keeps your content authentic, your audience engaged, and your monetization steady. The creators who treat TikTok like a community, not just a marketing platform, are the ones who see the biggest, most sustainable success.
Real Examples of Canadian Success
Canadian creators continue proving that converting engagement into revenue isn’t just a theory.
- Naomi Leanage, a Canadian lifestyle creator, used TikTok’s Creator Marketplace to secure brand partnerships with Spotify before eventually joining the Creator Rewards Program after moving to the U.S.
- Markus Harwood-Jones, an author from Ontario, leveraged viral TikTok videos to promote his books, reaching millions of views, even without direct payouts from TikTok itself.
- Small businesses, from bakeries in Toronto to skincare brands in Vancouver, use TikTok to showcase products and drive orders through Shopify.
These examples prove that you don’t need TikTok’s built-in payouts to succeed; you just need creativity, strategy, and consistency.
The Future of TikTok Monetization in Canada
The future of TikTok monetization in Canada looks promising. While programs like the Creator Rewards Program and TikTok Shop have yet to launch, creators can still build a loyal audience and diversify their income through sponsorships, affiliate marketing, and TikTok LIVE.
When these programs arrive, those who already know how to generate income on TikTok in Canada will have a strong head start. Whether you are an influencer, business owner, or marketer, TikTok remains one of the most powerful platforms for growing your brand and income in 2025.
With creativity, consistency, and the right strategy, Canadian creators are already proving it is possible to turn engagement into income.
At HeyTony, we help creators and businesses grow through data-driven TikTok strategies, SEO, and digital marketing. Whether you are just starting or ready to scale, our team can guide you every step of the way. Book a free consultation today and discover how we can help you turn your TikTok presence into a real revenue stream.
Originally published . Last updated .
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