Did you know that nearly 20% of businesses fail within the first two years? The good news, however, is that there are steps you can take to prevent this from happening.

The Internet is by far one of the most powerful tools you can leverage as a business owner.

More specifically, you can use social media to interact with your audience and drive sales. Out of the available social media platforms, TikTok is one of the most notable.

However, not everybody understands how the TikTok algorithm functions. Let’s explore everything you need to know about how to use TikTok so that you can get the best possible results.

What Exactly Is the Tiktok Algorithm?

what is the tiktok algorithm
In essence, the TikTok algorithm is designed to show users content that they are most likely to engage with. To do this, TikTok takes into account a variety of factors, such as the type of content you watch, the accounts you follow, and even your location. Based on this data, TikTok will generate a personalized feed for each user.

Let’s take a closer at each of these.

The Content You View

This is the most important factor that the TikTok algorithm takes into account.

When you watch videos on TikTok, the algorithm will start to understand your interests and preferences. Over time, it will become better at predicting the type of content you want to see.

Consequently, you’ll see more and more videos in your feed that match your interests.

The Accounts You Follow

Another significant factor that the TikTok algorithm looks at is the accounts you follow.

If you only follow a handful of accounts, the algorithm will have limited data to work with, and it won’t be able to generate an accurate, personalized feed. On the other hand, if you follow dozens or even hundreds of accounts, the algorithm will have a lot more data to work with, and it will be able to do a better job at showing you content that you’re likely to engage with.

Your Location

tiktok location
TikTok also takes your location into account when personalizing your feed. This is because TikTok wants to show you content that’s relevant to you. For example, if you’re in the United States, the algorithm will prioritize showing you videos from other TikTok users in the United States.

The same can also be said for showing you content that aligns with your primary spoken language.

How Does the Tiktok Algorithm Work?

Suppose you’re a TikTok user who regularly watches videos about fashion, beauty, and lifestyle.

The algorithm will start to understand your interests, and it will begin to show you more videos that fall into these categories. In addition, the algorithm will also take into account the accounts you follow.

Let’s say you follow a lot of fashion influencers on TikTok. The algorithm will use this data to show you even more fashion-related videos.

Finally, the algorithm will also consider your location when personalizing your feed. However, you could eventually change the algorithm’s behavior by consistently viewing content that is based in other countries.

After all, the algorithm strives to show you content that you are interested in. The end result is a personalized page full of content that you are likely to engage with.

Related: How to Drive Traffic and Sales From TikTok

How Can You Use the Tiktok Algorithm to Your Advantage?

how to use the tiktok algorithm
Now that you understand how the TikTok algorithm works, it’s time to learn how you can use it to your advantage.

There are certain steps you need to take when it comes to leveraging the algorithm for your business. Let’s explore some of the most significant.

1. Create a Business Account

Before you can get started, you’ll need to switch to a business account as opposed to a personal account.

The good news is that this is a straightforward process that only takes a few minutes. If you don’t have a personal account already, create one after you download the app. Then, navigate to the Edit Profile segment of the application.

In the upper right corner, you should see three dots. These and then choose Manage Account. Then, select Switch to Pro Account.

You’ll have the option to choose between either a Business account or a Creator account.

2. Create Content That’s Relevant to Your Audience

If you want the TikTok algorithm to work in your favor, it’s essential that you create content that your audience is actually interested in.

As you might guess, this means that you should have already thoroughly researched your target demographic. Since TikTok’s entire platform is built upon providing short-form content to users, you will need to ensure that you capture their attention as soon as possible once they begin viewing your videos.

If nobody in your audience watches your content for more than a second or two, the platform will be unlikely to recommend it to other users.

3. Understand What the Algorithm Filters Out

Interestingly, many entrepreneurs are unaware of the fact that this platform withholds certain types of content.

This includes spam, duplicate content, and content that the user has already seen. The same can be said about content that the platform deems as potentially harmful or upsetting. This means that everything you upload should be unique and fall within TikTok’s guidelines.

4. Understand How to Go Viral on Tiktok

going viral on tiktok
Unfortunately, nobody has full control over whether or not this occurs. However, you can significantly increase your chances by taking certain steps.

One of the most important is to create content that is shareable. The more people who send your video to their friends and family, the more likely that the algorithm will begin recommending your content to a large number of users.

You should also pay attention to analytics to determine the best time to post on the platform. More often than not, the answer will surprise you. It’s in your best interest to interact with your audience as much as possible when they comment on the videos you upload.

If they notice that you are willing to engage with them, they will be much more likely to leave comments in the future. This is one of the metrics that TikTok uses when determining whether or not to recommend content to others.

How Does This Benefit Businesses?

The TikTok algorithm is beneficial for businesses because it can help you reach a large audience with your content.

More specifically, if your content is engaging and relevant to your target audience, there’s a good chance that it will be featured in their personalized feed. As a result, you’ll have the opportunity to reach thousands of potential customers with your content. By extension, you can then leverage your audience to drive traffic to your website, promote products, etc.

Put simply, establishing a presence on this platform could allow you to significantly increase your revenue in the future.

What Are Some Other Tips For Using Tiktok?

Now that you understand how the TikTok algorithm works, it’s crucial to get out there and start using it as soon as possible. Listed below are some of the most notable tips.

Use Relevant Hashtags

In addition to creating quality content, it’s also important to use relevant hashtags.

Hashtags are a great way to make your content discoverable by those who are interested in the topics you’re discussing. When people aren’t quite sure what they want to see, they often search hashtags on the platform.

You should avoid using too many hashtags at once in an effort to increase your views. TikTok’s algorithm picks up on this, and it will actually be less likely to recommend your content to others.

Related: How to get more views on TikTok

Be Active

If you want to get the most out of TikTok, it’s important to be active on the platform. This means posting content regularly and interacting with other users.

The more active you are, the more likely it is that your content will be seen by others. It’s crucial to keep in mind that taking even a short break from posting on the platform could cause your content to get buried beneath all of the other videos that people upload on a daily basis.

Utilize Trends

TikTok is all about trends.

If you want your content to be seen by as many people as possible, make sure to utilize trends. This means creating content that’s relevant to the trends that have been taking off on the platform lately. Of course, you should only do so if it makes sense to post on your business account.

Not every trend will be worth following, but you should take advantage of those that are.

Understanding The TikTok Algorithm Is Easier Than It Seems

The TikTok algorithm is a powerful tool that can be used to reach a large audience with your content. Keep these tips in mind, and you’ll be well on your way to success on TikTok.

Want to learn more about what we can do? Contact us today to talk to our TikTok Ads Experts!

Originally published . Last updated .

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