When it comes to SEO and keywords, you’ll be using a mix of long-tail and short-tail keywords. If you have no idea what we’re talking about, keep reading!
Short-tail keywords typically are one or two words long. They are more general and have higher search volumes than long-tail keywords. For example, searching “SEO” on its own would be a short tail keyword, while “SEO agency In Hamilton, Ontario” would be a longtail keyword.
Longtail keywords make up 80% of all Google searches. They are more specific than short-tail keywords, so ranking for them is typically easier.
Long-tail keywords are search terms or phrases that are typically three or more words long and add details to a search query.
For example, “Online advertising” is a short-tail keyword, while “Online advertising agency in Hamilton, Ontario” is a long-tail keyword. The short-tail keywords will have a much higher search volume, but the long-tail keyword will be much more relevant to the user. Long-tail keywords are often what we’re optimizing for.