How Facebook Ads work at HeyTony
Throughout the numerous changes with the platform over the last few years, including the dreaded iOS14 updates, our team has come out on-top with proven strategies that really work in this ever changing market. We adapt and we do it quickly (like digital marketing chameleons). We know our sh!t. When you work with heyTony, you get to work with real Facebook experts who have years of global agency experience in a wide variety of different verticals. This industry changes quick, but don’t worry! We are here to help every step of the way. Here is how it works.
Account and Pixel Audit
Research is key and we don’t cut any corners when becoming a part of your team. The first step is to make sure we know what we have to work with by doing a full Account and Pixel audit.
This allows our team to really deep-dive into everything and learn what has worked best for you, and what hasn’t worked at all (because let’s not do that again – or – let’s do it differently this time!). We spend a bit of time here to make sure we’re ready to walk before we run and we don’t hit any snags as we start to move.
During this stage, we also look at things like competitor research and pixel tracking, so our team will ensure you have everything set up as it should be prior to launch. Say ‘goodbye’ to dreaded conversion tracking issues and ‘hello’ to smooth reporting; we don’t mess around and we LOVE DATA.
Strategy and Audience Builds
With the audit complete and a full understanding of your business and data collected to-date, the team will then build the full Facebook campaign and audience strategy. This strategy is custom to your business and works specifically with your budget, audience sizes and overall Facebook marketing goals.
In addition, we will also build audiences from pixel-data or from custom lists that your team has collected, if they have been uploaded and are ready for use. Once complete, we have our ‘campaign shell’ ready to rock and we get to move on to the next step (aka the fun part) – creative and copywriting!
Copywriting and Creative
If we travel back to the year 1970, a marketing firm estimated that people were seeing an average of 500 ads per day. Fast forward to the year 2006, and that number climbed to roughly 5,000 per day. NOW, people see anywhere from 5,000 – 10,000 ads per DAY. Crazy, right? But also reinforcing the message that creative in advertising truly does matter. We have to break through that clutter and come out on top. This is why we work with things like; speed, sound, motion and bookending with logos.
There is still so much room for improvement with Facebook ad creative across the entire marketing industry. Ever see a 1:1 image in the stories placement, which is 9:16 aspect ratio *cringe*? – We don’t do that here. Our team are expert copywriters and creative geniuses; trained specifically in designing assets for social-first that CONVERT. Let us take your creative ideas and make them the best they can be so campaigns have optimal performance.
Final Approvals
Before anything ever launches, we want you to feel 100% comfortable with the plan of attack, including strategy, audiences, creative, copy, landing pages – EVERYTHING! So before anything goes live, we will send all details over for approval. We act as an extension of your team; not an external partner, so ASK US ANYTHING. This is the time for us to make any final tweaks to the campaigns before they go live. Our job is to help you meet your marketing goals, but also ensure you are happy with everything along the way. #oneteamonedream
Launch & Optimizations
Ready … set … launch! Sit back and relax, we are now in coasting-mode for the first two weeks. The campaigns will be in the ‘learning phase’, so we need to leave them be before we start hopping in and optimizing. We will send you a report to let you know we had a successful take-off, and from there, we will start monitoring and optimizing. This is often done on a bi-weekly basis (depending on your brand, budget, needs, etc.) and monthly reporting will lift-off a few weeks later. Don’t worry – if you’re ever curious to see what is going on before that, we also provide weekly high-level updates which you will always have access to.
This is the start of something beautiful and we are so excited you are here!
Our Facebook Ads Results
FAQs
Learn more about Facebook Ads below!
Over 75% of the Canadian population is using Facebook in some capacity. If you want to reach the masses, Facebook advertising is your best option.
Facebook also has the most robust targeting platform when it comes to social media advertising. With Facebook’s incredible targeting capabilities, you can get your offer in front of the right people.
100%.
The caveat here is that the Facebook ads need to be set up properly, use great creative, target the right people, and be monitored and optimized often. We’ve helped clients who were FB ad DIYers turn their campaigns around and become profitable.
This is an impossible question. There’s no right answer. Depending on the cost of your product/service, your targeting, and if you’re going after 1,000 or 1,000,000 users, the cost varies drastically. Most importantly it depends on your budget. We recommend spending no less $1,000 per month to start. Once we get some data to review, we’ll build out a more in depth strategy to optimize your cost per conversion.
The short answer is no.
Every business has different product/service price points, audience targeting, pixel data, web design, etc. Our goal is to get you the cheapest cost per conversion possible.
Depending on your industry, showcasing the product is likely going to be your winner. However, we highly recommend testing new creative every week or two. This allows us to determine, with data, which pieces of content are actually performing best.
Yup!
This is one of the things Facebook is the best at. Using the Facebook Pixel (Meta Pixel) we can track how many conversions are coming directly from Facebook Ads. Not only that, we but we can let you know your campaign ROAS (Return on Ad Spend), conversion rates, cost per conversion, and which products/services are performing best on the platform.
Yes!
Video ads are king on Facebook. Even if you don’t have high quality videos, we can combine photos, graphics, and motion to create videos for your Facebook ads.
Having said that, we highly recommend using a mix of both video and static images. This allows the Facebook algorithm to display the ads that will perform best for any individual user. Sometimes our static ads perform better than video!
View our full list of Facebook Ads Sizes here.
What our clients are saying
Matt at HeyTony has been my main point of contact for the last year and a half and working with him has always been such a pleasure! He’s been working with our creative agency on product landing pages for large national campaigns and he’s incredibly efficient, responsive and attentive to the agency’s every request. I’d recommend HeyTony to anyone looking to grow their business online - you’ll be in good hands!
Anna Kondratyuk
