How Instagram Ads work at HeyTony

Instagram is very near and dear to our hearts. As a group of digital-marketing rockstar millennials, we grew up with this platform and have watched it evolve from the photo-sharing app we once knew, into the 2nd most-used social media platform giant in Canada. We have been running IG ads since you could run IG ads, and we are are ready to take your brand to the next level on Instagram. Keep reading to see how it works.

Account and Pixel Audit

Instgram ads lauched in November of 2013 (feel old? WE DO), so we’re not reinventing the wheel. What we are doing is optimizing your brands IG strategy so that it can work in the best way possible, ultimately driving profitability and/or growth for your business. This all starts with an account and pixel audit.

Everything we do is based on data, as-is every optimization we make; this is the key to making informed decisions on strategies. We run through your existing account and audit the campaign structure, audiences, creative, messaging, landing pages and more, to make sure we are in-tune with what is working and we know to avoid what isn’t. While this is happening, our tracking team is working simultaneously under the hood to make sure any events or data we want to capture is being captured correctly. Data is the most important and useful thing for us, but messy and inaccurate data is pretty much useless. #sadface

This is a crucial step in the process but don’t worry – our team has got your back and we will make sure we’re 100% set up prior to launching.

Our Instagram Ads Results


Learn more about Instagram Ads below!

Instagram is a powerhouse. If you’re looking to reach the masses, Instagram is a great way to achieve that.

As of June 2022, over half of the Canadian population uses Instagram with a big lift in the 24 -35 age demographic. On top of that, 55% of Instagram users in Canada identify as women.

Being under the Facebook (Meta) umbrella, we’re able to take advantage of Facebook’s extremely powerful ads manager to target the right users at the right time with our messaging.

If you’re looking to reach women 24-35, Instagram is your best bet.


As a highly visual medium, Instagram allows you to not only reach your desired target audience, but it also allows you to showcase your amazing products/services.

By using Facebook’s amazing ad interface, we’re able to create custom audiences, retarget website visitors, and optimize campaigns quickly.

Instagram ads cost as much as you’re willing to spend.

Without knowing the details of your product margins, we can’t give you an accurate idea of how much Instagram ads will cost. We typically recommend starting with a budget of $1,000 / month and scaling up once the return on ad spend is in the desired range.

Unless you’re selling ads on your website, you shouldn’t concern yourself with cost per click. We work with our clients to ensure they have conversion tracking properly set up, so we can track useful information like “what is the cost to convert a visitor into a customer”

It really depends on your industry. For some businesses, using influencer created content is the best way to go, in others showcasing your product benefits exceeds expectations.

We work with our clients to identify which types of creative perform best for their business.


Using the Meta Pixel, we’re able to track how many sales, leads, form completions, etc., come specifically from your Instagram ads.

The only caveat here is that you need to make sure your Meta Pixel is set up properly both on your site and within the Meta ads manager.

This depends on your business/industry.

We typically recommend using a mix of static, carousel, and video creative. With A/B testing we can determine the best type of creative for your business.

1:1 or 16:9 aspect ratios.

If you want to learn more about Instagram Ad Sizes, click that link!

What our clients are saying

  • Matt at HeyTony has been my main point of contact for the last year and a half and working with him has always been such a pleasure! He’s been working with our creative agency on product landing pages for large national campaigns and he’s incredibly efficient, responsive and attentive to the agency’s every request. I’d recommend HeyTony to anyone looking to grow their business online - you’ll be in good hands!

    Anna Kondratyuk

Advertising Agency Hamilton, Ontario