How Web Design works at HeyTony

We take web design seriously. Your website is often the first thing a potential customer interacts with; it should reflect the quality of your business. We design websites to be easy to use, clean, and to convert visitors into customers or clients. Here’s a look into our web design process:

Identifying Your Goal

During our initial web design meeting, we will get an understanding your business model, competition, and most importantly the purpose of your website.

The goal of your website isn’t always what you might think it is. Depending on your business, it may be an avenue to sell products, book an appointment, or to get more information. Businesses often have too many objectives for their website, which confuses visitors and lowers their conversion rates.

Your business model may involve both selling products and services, accompanied by useful information for visitors. It’s our job to make sure we’re not confusing perspective clients with too many navigation buttons, or unclear calls to action.

With your goals clearly defined we move onto step 2: Web Design Research & Planning

Our Web Design Results


Learn more about Web Design below!

“What is web design?” is a question we have been asked in the past. It might seem obvious, but web design is often a separate service from website development. We do both at HeyTony; we want to make the process as easy as possible for our clients.

What goes into Web Design? 

The first step of web design is getting an idea of what the client is looking for. They provide us with examples of 3 – 5 websites that they really love, pages that they’d like on their own website, and potentially a few other guidelines.

The next step involves researching your industry, finding additional design examples, and putting together a comprehensive first draft of your website (whether that be a wireframe or version 1 build.)

The last step in the web design portion of a website is approval from the client. Once you’re happy with how the site looks and feels, it gets sent over to web developers. At HeyTony, we do this all in house, so our clients don’t even know this is happening. Hence the confusion between web design & development.

Web Design:

Think of web design as creating a PDF or a Jpeg of a website. It looks like a website, but you can’t use it. This process is the quickest and most budget friendly way to get approval for the look & feel of a website.

Website Development:

Website Development is the process of taking the designed “PDF” and making it into a working website. This is the more technical side of things. If you’re doing something custom, this is where the coding happens. When using a CMS like WordPress, this is where we put together all the elements on the back end; custom coding often happens here as well.

Web hosting is the “hard drive” where your website lives. All of your webiste photos, text, layouts, etc, all have folders on this hard drive.

These hard drives are located in server centres across the world, depending on your processing needs.

If you’re a looking for web hosting in Hamilton, Ontario for example, you would want a server that is based on the east cost as most of your traffic would be coming from this area.

Great question.. it depends!

It depends on how much traffic you’ll be getting and how much processing power your website will need.

Typically for bigger websites with a lot of traffic, you would want a dedicated server. These servers will cost you a lot of money, but will be offset by the revenue generated from the website.

For local businesses, you can get away with using shared hosting. Which is essentially hosting your website on a server with other websites.

Warning: Hosting companies like Bluehost, HostGator, Godaddy, and other popular hosts, are often very slow due to the amount of websites they host on one server. We highly recommending using a website hosting company like CrocWeb.

If you’re wondering why website speed is important, you can read more about why is website speed important


We design and build every website with our clients in mind. You don’t need to know how to code!

The best part about a CMS like WordPress is that even high school students likely have experience building and updating websites with the platform. It’s also used by 43% of websites worldwide, meaning you can easily find someone to help you out if you run into trouble.

We also provide our clients with video tutorials describing how to update specific elements on their websites.

Even if you’re using a template and swapping out the placeholder images and copy, you’re still technically doing web design. Your copy may be longer or shorter than the placeholder copy, and your images might be different aspect ratios, sizes, or colors than the placeholders ones. To make the site look more comprehensive you’ll be editing your margins, padding, and overall spacing on the site. Trust me, this sounds easy, but will drive you nuts!

What our clients are saying

  • Hey Tony has been a fantastic resource and partner. Matt and the Team have helped us to grow our business and improve our online messaging. I recommend the HeyTony team for online marketing services without hesitation

    Jeremy Shell

    Meems Media

Advertising Agency Hamilton, Ontario