TikTok Ads

The very first step is getting your TikTok Ad Account claimed under our Agency Managed Business Center. This allows us access to TikTok alphas, betas, crucial platform updates, VIP ad support and more. Like any other platform launch, we need to do our research and be thorough in the data analysis of what has happened to-date. There are a lot of learnings we can grab from past and existing campaign data, so we make sure we spend time with that and capture it all before building our plan-of-attack. Data is the driver in everything we do; every optimization decision and every creative iteration we make is based on facts and data rather than personal preference, and this is a big component of what makes us so successful.

With any digital media platform, we also need to ensure that tracking is set up across the board and that pixels are set up accurately. Data is great, but inaccurate data is useless. This is something our team tackles from start to finish so you can rest easy knowing that your data tracking is accurate and clean.

What works on Facebook can work on Instagram, but what works on TikTok is drastically different from every other social media platform – especially when it comes down to the campaign builds, strategy and even timelines for optimizations. TikTok is the hot-new-thing and it works on it’s own schedule (which is fine, we’ve adapted and we’re cool with it). Our team are experts at launching new brands on this platform and it’s something we absolutely LOVE doing.

A similarity to other platforms is the use of audience lists, so this is something that we would explore while putting together the strategy. What audiences should see what messaging? What landing pages should these people be sent to? How should we stagger offers? – Don’t worry, we cover all of this and take every element into consideration during this phase.

Ever bigger of a driver in terms of successful performance on TikTok is the creative. This is the #1 thing you need to nail in order to really see results happen, and we have tested it all. From highly produced beautiful content, to :3s videos without any brand mention, to a wide variety of diverse content from TIkTok Creator Marketplace (TTCM) Creators, to sparking your own ads – we have extensive data in each and we know what really works. We put each piece together to create a perfect harmony of brand voice and platform growth and success. We are living for this platform and are excited to get more brands into the TikTok space.

The creative process really depends on what avenue we want to take (ex. TTCM, sparking organic, ad builds), but one thing that is consistent is the way we organize assets and track performance. With TikTok, creative testing can happen more rapidly than it can on other platforms and often we like to test different creative sources, so we always keep tabs on ads we’ve tried and their performance as we go. You and your team will always have full visibility into these tracking documents and results; we are huge fans of collaboration and creative preference can differ so wildly from person-to-person, so we love to test and we welcome everyone to bring ideas and examples to the table! Ultimately, the data will tell us what is working and then we’ll know what path to move towards for future content rounds.

Since TikTok is a newer platform to most, we want to ensure that you and your team are comfortable with the strategy we have laid out and the plan forward. Since the platform can be volatile in the beginning stages of a new account, we always have pre-optimization notes laid out so that we know how to tackle anything that comes out way. During this final approval step, we will review everything with you; the overall strategy, audiences, creatives and budgets. This is our chance to ensure we’re aligned internally, all questions are answered, and everyone is feeling excited about what is to come!

Let the fun begin! Once launched, you can sit back and relax. Our campaigns need to coast for a few weeks so that the platform starts picking up momentum and learning who is responding to the content. After launch, you will receive a note confirming that everything is live and the team will start preparing reporting documents and any other files needed that have not yet been made. We keep a very close eye on how things are moving and make sure that we are on stand-by once we have enough data to start doing analysis’ and preparing optimizations. Since TikTok is such a creative-driven platform, we spend a lot of time testing here but also continue to optimize things like audiences and bids (for example).

We send weekly report updates so you’re always in-the-loop and will put together more in-depth analysis’ as time goes on and learnings come in. From here, we continuously monitor, learn, adapt and grow so we can ultimately drive success for your brand on TikTok with paid ads.