How TikTok Ads work at HeyTony

Thinking of advertising on TikTok? GOOD. You’ve come to the right place.

TikTok has really blown up over the past few years and is a platform that really brought joy to users throughout the pandemic. This platform really stands out from all others in more ways than one. Their slogan, “Don’t make ads, make TikToks” is one of the most important components to being successful with your TikTok ad strategy. We have run ads on TikTok for numerous brands with many different marketing objectives; from increasing sales, to growing awareness and even growing your followers on the platform, our team is ready to take your TikTok strategy to the next level. Read on to see how it works.

Account and Pixel Audit

The very first step is getting your TikTok Ad Account claimed under our Agency Managed Business Center. This allows us access to TikTok alphas, betas, crucial platform updates, VIP ad support and more. Like any other platform launch, we need to do our research and be thorough in the data analysis of what has happened to-date. There are a lot of learnings we can grab from past and existing campaign data, so we make sure we spend time with that and capture it all before building our plan-of-attack. Data is the driver in everything we do; every optimization decision and every creative iteration we make is based on facts and data rather than personal preference, and this is a big component of what makes us so successful.

With any digital media platform, we also need to ensure that tracking is set up across the board and that pixels are set up accurately. Data is great, but inaccurate data is useless. This is something our team tackles from start to finish so you can rest easy knowing that your data tracking is accurate and clean.

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TikTok is the fastest growing social media platform and has been downloaded over 3 billion times. It has quickly become one of the most used apps in the world and reaches over 18% of all internet users.

Most TikTok users are between the ages of 18 and 34, allowing you to reach a younger influential audience.


TikTok is a platform that resonates with a lot of Gen Z’s and millennials. It allows you to show off your brand’s creativity and relay a message that will keep your audience engaged with your brand. When used properly, TikTok ads can be targeted to people in a specific age group and location which can significantly reduce your average cost per conversion.

The cost of TikTok ads depends on how much you want to spend and how many people you want to reach. However, there is a minimum ad spend of $20/ day for any campaign type on TikTok. We typically recommend starting with a budget of $1000/month and optimizing the campaign over time.

Want to know how to get more views on TikTok? Check out our blog!

There are several types of TikTok ad campaigns but the perfect video dimensions for infeed TikTok ads is 9:16. We recommend filming any creative for TikTok at 1080 x 1920 resolution. Video ad durations should also be between 5 to 60 seconds with a maximum file size of 500MB.

Yes! Once we’ve set up the TikTok pixel on your website, we can begin to track clicks and conversions coming through your TikTok ads. The TikTok pixel is what allows us to gather data on the success of your TikTok ads campaign and make optimizations throughout the lifespan of your campaign.

What our clients are saying

  • Matt at HeyTony has been my main point of contact for the last year and a half and working with him has always been such a pleasure! He’s been working with our creative agency on product landing pages for large national campaigns and he’s incredibly efficient, responsive and attentive to the agency’s every request. I’d recommend HeyTony to anyone looking to grow their business online - you’ll be in good hands!

    Anna Kondratyuk

Advertising Agency Hamilton, Ontario