Push Strategy Marketing: 7 Key Tactics to Drive Faster Sales

If you want to get your products in front of customers fast and boost sales, push strategy marketing is a proven way to make it happen. This approach focuses on actively taking your product to the consumer rather than waiting for them to find you. In this guide, we’ll break down what is a push marketing strategy, how it works, and key tactics you can use to drive faster sales.

What Is Push Strategy Marketing?

Push marketing, also called a push promotional strategy, is when a business actively promotes its product to customers through direct outreach, advertising, and other marketing channels. The goal is to minimize the time between a customer discovering your product and buying it.

Unlike a pull marketing strategy (where customers come to you), push tactics put your product right in their field of vision. Research shows that push marketing, like PPC (pay-per-click) ads, is 50% more likely to result in a purchase, and 74% of brands say PPC is a major driver of their business.

Push vs Pull Marketing Strategy: The Big Difference

The main difference between a push vs pull marketing strategy is how customers discover your product:

• Push marketing strategy: You actively present your product to the customer.
• Pull marketing strategy: You create interest so customers seek you out.

Most brands benefit from a push and pull strategy in marketing, combining the fast sales of push with the long-term loyalty of pull. For example, you might use a push advertising strategy to launch a new product and then use SEO, content marketing, and referrals to pull customers back over time.

When to Use Push & Pull

Push marketing is most effective when launching a new product, entering a niche market, or building relationships with distributors who can help promote your product. Pull marketing shines when you already have strong brand recognition, want to build loyalty, or are selling high-end products that require longer decision-making cycles.

Why Use a Push and Pull Strategy in Marketing?

A push and pull marketing strategy works well because:

• Push quickly creates awareness and moves products.
• Pull builds brand trust and repeat customers.

Using a push and pull strategy together means you’re not only reaching new customers but also nurturing existing ones.

7 Key Push Strategy Tactics to Drive Faster Sales

From in-person sales to targeted digital ads, these seven push strategy tactics are designed to put your product directly in front of customers and drive faster sales.

• Direct Selling: Meet customers face-to-face—whether in a store, showroom, or at an event.
• Point-of-Sale (POS) Displays: Strategic product placement near checkout counters encourages impulse buys.
• Trade Show Promotions: Showcase your product at trade shows to get it in front of buyers, distributors, and decision-makers.
• Digital Display Advertising: Use banner ads, remarketing, and programmatic advertising to put your product in front of your target audience across multiple devices.
• Social Media Campaigns: Platforms like Facebook, Instagram, LinkedIn, and TikTok can be powerful push tools. Run paid campaigns targeting your ideal customers by interests, behaviors, and location.
• Video Marketing: Short, engaging videos on YouTube, Instagram Reels, or TikTok can quickly showcase your product’s value and persuade viewers to buy.
• Content Marketing with a Push Focus: While content is often used for pull strategies, it can also work for push—think advertorials, sponsored blog posts, or product-focused contests that encourage immediate action.

Push and Pull Strategy Examples

Here are some push and pull strategy examples in action:

Push:

• A local coffee shop hands out flyers with a coupon for first-time customers.
• A beauty brand pays for shelf displays at a popular retailer.
• A startup launches a TikTok ad campaign promoting a new gadget.

Pull:

• A fitness brand publishes blog posts about home workouts, attracting readers who later buy their equipment.
• A tech company releases how-to videos, leading viewers to buy their software.

These pull marketing strategy examples show how pull complements push for sustainable growth.

How to Choose Between Push Versus Pull Marketing Strategy

• Choose push when you need quick sales, have a time-limited promotion, or are launching a product.
• Choose pull when you want to build brand awareness, credibility, and loyalty over time.
• Choose both when you want immediate results and long-term growth.

Advantages of Push Marketing

• Can quickly create product awareness
• Helps establish new sales channels
• Gives you more predictable demand forecasts
• Helpful in achieving economies of scale if high demand allows for large-scale production

Disadvantages of Push Marketing

• Often requires significant upfront investment in advertising and sales team
• Results can be short-lived if you’re not also building long-term brand loyalty
• New products may also face resistance from retailers if the brand isn’t yet established

Make Push and Pull Marketing Work for You

A push marketing strategy is all about speed and visibility. It’s the perfect tool when you need to get your product into customers’ hands quickly. Pair it with a pull marketing strategy to build relationships and encourage repeat purchases. When done right, a balanced push and pull marketing strategy can help you grow sales today and secure loyal customers for tomorrow.