If you’ve ever Googled “blog post ideas”, you’ve probably landed on a list with 50–200 suggestions that all sound… fine.
But here’s the problem:
Most blog post ideas don’t actually drive traffic, trust, or sales.
I run an SEO agency. I teach SEO. I’ve helped businesses rank for competitive keywords and generate tens of thousands of monthly visitors. And after reviewing thousands of blog posts—both mine and my clients’—I’ve noticed a clear pattern:
The posts that perform best are not clever. They’re honest.
They answer the questions people are already asking before they buy.
That’s why, when someone asks me for blog post ideas, I don’t start with trends, generators, or vibes.
I start with Marcus Sheridan’s BIG 5 framework.
What Are the BIG 5?
The BIG 5 are five categories of questions every customer asks before making a decision:
- Cost & pricing
- Problems & objections
- Comparisons
- Reviews
- Best-in-class / “Who is this for?”
When your blog consistently answers these questions, three things happen:
- You attract high-intent traffic
- You build instant trust
- You shorten the sales cycle dramatically
I’ve seen this play out across service businesses, ecommerce brands, local companies, and creators.
Below are 20 blog post ideas—all based on the BIG 5—that work for any business, regardless of industry.
Cost & Pricing Blog Post Ideas (High-Intent SEO Gold)
These posts tend to scare business owners. They shouldn’t.
Some of the highest-converting blog posts I’ve ever seen are pricing-related. Over the years, I’ve worked with businesses that actively avoided talking about price because they were worried it would scare people off. In reality, the opposite happened. Once we started publishing transparent pricing content—even when it was just ranges—lead quality improved almost immediately. Fewer unqualified inquiries, fewer “just curious” emails, and far more conversations with people who already understood the investment and were comfortable with it.
That’s why cost-focused content consistently attracts readers who are closer to making a decision. For an example, you can see my blog post on How Much Does SEO Actually Cost?
Blog post ideas:
1. How Much Does [Your Product or Service] Cost in 2026?
2. What Factors Affect the Price of [Your Service]?
3. Is [Your Product/Service] Worth the Cost?
4. Cheap vs Expensive Options: What’s the Real Difference?
5. Pricing Myths That Confuse Buyers (and Cost Them Money)
Problems & Objections Blog Post Ideas (Trust Builders)
Not every post should sell.
Some posts should warn.
Over time, I’ve learned that the most trust-building content is often the most uncomfortable to publish. We’ve written blog posts that openly explain who we aren’t a good fit for and why. Those posts didn’t hurt rankings or leads — they did the opposite. They continue to rank, and the people who reach out afterward are already aligned with how we work, what we value, and what success actually looks like.
Addressing objections directly filters out the wrong audience and builds confidence with the right one.
Blog post ideas:
6. The Biggest Mistakes People Make When Choosing [Your Service]
7. Why [Your Solution] Isn’t Right for Everyone
8. Common Concerns People Have Before Buying [This Type of Product]
9. What Can Go Wrong With [Your Product or Service]
10. How to Spot Red Flags Before You Buy
Comparison Blog Post Ideas (Bottom-of-Funnel SEO)
If someone is comparing options, they’re close to deciding.
In practice, comparison posts have consistently been some of the highest-intent pages we publish. When someone is searching for side-by-side breakdowns, they’re no longer gathering general information — they’re narrowing their choice. We see this reflected in how people land on these pages and what happens next: longer time on page, deeper site exploration, and inquiries that skip the “what do you do?” stage entirely.
These posts meet buyers at the exact moment they’re ready for clarity.
Blog post ideas:
11. [Option A] vs [Option B]: Which Is Better?
12. DIY vs Hiring a Professional: What’s the Smarter Choice?
13. The Best Alternatives to [Your Service]
14. [Popular Method] vs [Another Method]: Pros and Cons
Reviews & “Best Of” Blog Post Ideas (Decision Accelerators)
People trust people who’ve already done the research.
Over time, one thing has become very clear: transparency converts better than polish. Some of the most effective content we’ve published has been honest breakdowns of our own process — what it’s like to work with us, how decisions are made, where things can get messy, and what clients should realistically expect. Those posts don’t just attract traffic; they attract the right readers — people who value clarity over marketing fluff and feel confident moving forward because nothing feels hidden.
These posts help readers make decisions faster and with more confidence.
Blog post ideas:
15. The Best [Tools / Services / Solutions] for Beginners
16. The Best and Worst Ways to Solve [Specific Problem]
17. What It’s Really Like to Work With [Your Company]
18. What Customers Wish They Knew Before Choosing [Solution]
5. Best-in-Class & “Who Is This For?” Blog Post Ideas
These posts help readers self-qualify.
They also save an enormous amount of time — for you and for your audience. When people land on content that clearly explains who a product or service is for (and who it isn’t), something interesting happens. By the time they reach out, they already understand the fit, the expectations, and the outcomes. Conversations move faster, objections disappear, and in some cases the “sales call” becomes a simple confirmation rather than a pitch.
This kind of clarity turns your blog into a filter, not just a traffic source.
Blog post ideas:
19. Who Should (and Shouldn’t) Use [Your Product or Service]
20. What Makes a Great [Provider/Product]: A Buyer’s Checklist
Why These Blog Post Ideas Actually Work
Most articles about blog post ideas focus on volume.
This approach focuses on impact.
These ideas:
- Work for any industry
- Align with real buyer behavior
- Attract qualified traffic
- Support SEO and conversions
- Build authority without hype
I’ve used this framework in:
- Client SEO strategies
- My own content
- Training programs
- Live workshops
It works because it’s rooted in how people actually make decisions, not what marketers wish people cared about.
And if you’re still wondering how blogging actually helps with SEO, this breaks down why blogging is important for SEO in plain English.
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