(Name changed for privacy)
When Mike reached out, he was panicking.
Tourism in his region was booming, but not for him. His competitors were dominating Google, bookings were drying up, and after years of running a successful business, he felt like he was being left behind.
He had “tried SEO” before, but never saw results. He told us point-blank:
“Everyone around us is growing. We’re shrinking.”
Why He Took the Leap
Mike had seen Matt’s videos on Instagram breaking down real SEO strategies. No fluff. Just tactics.
That transparency gave him the confidence to give it one last shot.
What We Did
We didn’t start with a magic trick. We started with a foundation:
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Fixed major technical issues that were keeping his pages from being indexed
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Built out high-converting landing pages for every key attraction and service
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Wrote long-form, keyword-rich blog posts targeting seasonal searches and travel guides
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Optimized his site structure so Google could clearly understand what he offered and where
The Long Climb (With a Massive Payoff)
For the first few months, nothing moved.
By month 6, Mike was frustrated. He thought about quitting.
But we stayed the course — and by month 8, the results exploded.
The Results
Over 300 keywords ranking in the top 3 on Google
15,000+ monthly organic visitors — more than all of his competitors combined
Revenue rebounded, and then surged past his pre-COVID peak
