Sarah's Flowers

How “Sarah’s Flowers” Tripled Their Business After Getting Burned by SEO

(Client name changed for privacy.)

When Sarah came to us, she wasn’t just skeptical; she was done with SEO.

She had already hired another “SEO agency” a year prior. They promised results, flooded her inbox with confusing reports, and charged her every month… but her Google rankings didn’t budge. Neither did her phone.

Her words to us during our first call: “We tried SEO. It didn’t work.”

But Sarah didn’t have a traffic problem; she had a strategy problem.

What We Found

After a full audit of her website, here’s what we uncovered:

Weak local optimization – Her homepage didn’t mention her city anywhere in the title or content.
Thin content – Service pages were generic and under 200 words.
No blog strategy – Zero internal linking and nothing new published in over a year.
No Google Business activity – Her listing was barely optimized and hadn’t been touched in months.

It wasn’t that SEO “didn’t work” it just hadn’t been done right.

What We Did

We put together a clear local SEO strategy, including:

Keyword-optimized service pages for each flower type and event
Localized content that mentioned her city and surrounding areas
A monthly blogging plan focused on common customer searches
Optimization of her Google Business Profile with regular updates and review prompts
Got her backlinks from various reputable online sources

We didn’t sell her a magic bullet. We showed her the map and walked with her step by step.

The Results

Within 6 months, “Sarah’s Flowers” saw:

+314% increase in organic traffic
Top 3 rankings for 18+ high-intent keywords, including “florist [city]” and “same-day flower delivery [city]”
3X growth in revenue from organic search alone

And the best part? She no longer has to run ads just to stay afloat.