If you’re reading this, you’ve probably seen some of my Instagram videos, or maybe someone referred you here. Either way, you’re probably wondering:
What’s it actually like to work with HeyTony for SEO?
Let me break it down.
We Don’t Do SEO Like Everyone Else
Most SEO agencies chase the same high-volume keywords. That’s like lining up at the front door of a concert venue and hoping security picks you to go in first. Spoiler: only a few people get in.
High Volume Keywords (Example)
These are the keywords everyone’s chasing, but we don’t go after them right away. Sure, ranking for them could mean more traffic and more money. But the odds? Slim. And spending months trying to rank without results just doesn’t make sense. We’d rather win where it counts, then work our way up.
We go in through the back door.
Instead of competing for the most obvious keywords, we look for the ones no one else is paying attention to. These are lower-volume, low-competition keywords—but they’re the ones that actually get you traffic fast. And once your site starts getting that traffic, it builds trust with Google (what we call domain authority), which makes it easier to rank for the bigger, harder stuff later on.
Low Volume Keywords (Example)
These are the keywords everyone else ignores because the search volume is low. We call them the back door. The odds of ranking for them, and actually getting traffic, are way higher. That’s why we go after them first. Let the others swing for the fences; we’ll hit softballs and start stacking wins.
The First Call (Aka the Discovery Call)
Your first call is with one of our client success managers. No pressure, no fluff.
We’ll go over:
- A quick SEO audit of your site
- What’s working and what’s not
- Your biggest pain points
- What our packages look like and what you get with each one (And which one is right for you)
All you need to have is a website. That’s it.
If you don’t have one, we’ll recommend a partner we trust, and we don’t take a cut. We’re not here to make money off your website build.
We Hit the Ground Running
Once you sign the contract, the clock starts. By week one, you’ll already have two new pieces of content (or updates to your existing pages) live on your site.
You’ll also have an onboarding call with your SEO specialist. They’ll come in with keyword research and topic ideas ready to go, so you’re not starting from scratch.
Our Strategy: Quick Wins That Snowball
We go after low-hanging fruit, keywords that are easy to rank for but still bring in the right audience. And yes, we’ll also optimize your core service pages even if the keywords are harder to rank for. It’s about balance.
Our goal is simple: Get you traffic, fast.
Because traffic builds trust, and trust leads to better rankings over time.
We call this the Avalanche Method.
Think of low-difficulty keywords as a small snowball rolling downhill. As it picks up momentum, and we keep adding more, it grows into an avalanche. That avalanche is your website traffic. And the more traffic you get, the more search engines trust your site, making it easier to rank for the tougher, high-volume keywords later on.
Content Creation? We Handle It
We write all the content. That’s non-negotiable.
Why? Because most in-house writers get a little too fluffy. They might write well, but they miss the SEO structure, like using the right keywords in the right places, adding internal links, and formatting for readability.
We write content that Google loves and your audience actually wants to read.
Building Authority With Backlinks
Every month, we get you high-quality backlinks from other websites in your industry or local area. These are earned through guest posting—no spammy junk.
Think of backlinks like referrals. The more trusted websites linking to yours, the more trustworthy your site looks to Google. And trust = higher rankings.
We’re Big on Transparency
Every week, you get an email with:
- What we worked on
- What content went live
- Any wins (more traffic, better rankings, etc.)
We even link to everything we did so you can check it out for yourself.
And at the end of the month, you get a full report (both PDF and interactive Looker Studio dashboard) so nothing gets lost or hidden.
We also track every single page we touch, just in case something goes down and we need to roll it back. We’ve got receipts.
How We Measure Success
Forget vanity metrics.
We focus on clicks—because traffic to your website is what actually moves the needle. Impressions (how often your site shows up in search) are helpful too, but clicks matter more. If clicks are growing, SEO is working.
Sometimes impressions go up before clicks do. That’s totally normal. It usually means clicks are right around the corner.
Related: What SEO Software & Tools Do We Use at HeyTony?
When You’ll See Results
Here’s the honest truth: SEO takes time.
Most clients see movement between months 3–6, but it’s usually around month 7 when things really start to take off. We’ve had some clients wait until month 8 or even 12, depending on their industry and competition.
But we’re working the entire time. And you’ll see that in our weekly updates.
You’re in the Loop (As Much As You Want to Be)
Some clients are super hands-off and let us do our thing. Others (like lawyers or surgeons) want to review every piece of content, which is highly encouraged. Both approaches work.
We’re responsive on email and check in as often as needed—sometimes multiple times a week.
And if you’re ever unsure or feeling like things are stalling, we hop on a call, walk you through your plan, and adjust the strategy if needed.
Who We Work Best With
We’re not for everyone, and that’s intentional.
The clients we get the best results for usually:
- Are small or local service-based businesses
- Have at least $1,500/month to invest in SEO
- Have patience
Our sweet spot are clients with a $3,000/month budget. That budget gives us more runway to publish more content, go after more keywords, get more backlinks, and grow your traffic faster. Want more information on pricing? Check our our detailed post: How much does SEO cost?
Success Stories
You can check out some of our recent case studies and reviews on our Google Business Profile. We’ve helped tourism operators outrank national competitors, doubled traffic for ecommerce brands, and turned abandoned websites into lead machines.
So, What Now?
If you’ve been burned by an SEO agency before, I get it. You’re cautious. You’ve spent money and gotten nothing back.
We’re not like that. We move fast, we don’t make promises we can’t keep, and we focus on real work, not smoke and mirrors.
Working with us means:
- You get weekly updates
- You don’t have to chase us
- You see what we’re doing, every step of the way
And if you stick with it? You’ll see results.
If that sounds like what you’ve been looking for, reach out. We’d love to help.
Originally published . Last updated .
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