For many businesses, local SEO is a vital part of their marketing strategy. There are many different parts of a business’s local SEO strategy but an often overlooked piece of local SEO is the Google local 3 pack.
In this article, we will go over what the Google local 3 pack is, why it is important, how you can get listed in a local 3 pack, how long it takes to get listed, and how to defend your spot in the local 3 pack.
What is the Google Local 3 Pack?
Let me explain what the Google Local 3 Pack is and why it’s such an essential element for businesses looking to succeed in local search.
The Google Local 3 Pack is a prominent feature of Google’s search results page that displays a trio of local businesses relevant to the user’s search query. Essentially, it’s a list of the top three local businesses that Google believes match what the user is looking for.
When you do a search on Google for a local business or service, you might notice that there are often three businesses listed at the very top of the search results, along with their phone number, address, and a map showing their location. That’s the Google Local 3 Pack!
For example, if you search for “best pizza in Hamilton,” you might see a Local 3 Pack with three pizza places listed, along with their contact information and a map showing where they’re located. This is a valuable marketing touchpoint for local businesses, as being listed in the Local 3 Pack can greatly increase their visibility and drive more traffic to their website or physical location.
Why Is It Important To Be Listed In The Local 3 Pack?
Being listed in Google’s local 3 pack comes with many benefits. The biggest benefits being increased visibility and a better position on Google Maps. Think about it: when you search for something on Google, you’re likely to click on one of the first few results that show up. In fact, only 0.6% of people ever visit the 2nd page of Google.
If a business is listed in the Local 3 Pack, it’s essentially being given prime real estate at the very top of the search results page. This means that people who are searching for a local business or service in their area are much more likely to see and click on the businesses listed in the Local 3 Pack.
Being listed in the Local 3 Pack can also help establish credibility and trust with potential customers. When people see that a business is listed in the Local 3 Pack, they can assume that Google has vetted that business in some way and determined that it’s a reputable and relevant option for their search query. Additionally, seeing reviews and ratings for businesses in the Local 3 Pack can help people make more informed decisions about where to spend their money.
The local 3 pack is an opportunity to gain more visibility, attract more customers, and establish credibility and trust in the eyes of potential customers.
How Can You Get Listed In The Local 3 Pack?
If you want to get your business listed in the Local 3 Pack on Google, there are a few things you can do to improve your chances of being listed.
First, you’ll want to claim and verify your Google My Business listing. This is a free tool that lets you manage your online presence across Google, including in the Local 3 Pack.
Once you’ve got your listing set up, make sure you optimize it with accurate and up-to-date NAP information, including your business name, address, phone number, website URL, and hours of operation. You should also add photos and encourage customers to leave reviews.
Having a strong online presence goes beyond just your Google My Business listing. You’ll also want to build a presence on other relevant platforms, like social media and online directories. The more consistent and comprehensive your online presence is, the better your chances of showing up in the Local 3 Pack.
Reviews are also very important when trying to get listed in the Local 3 Pack. Positive customer reviews can really help boost your business’s visibility and reputation. So make sure you’re encouraging your happy customers to leave reviews on your Google My Business listing
Keywords and phrases in your website and online profiles can help increase the relevance of your business to local search queries. If you offer SEO services, then be sure to include the keyword “SEO services” in your profile’s services and descriptions.
How long it takes to get listed in the Google Local 3 pack?
The amount of time it takes to get listed in the Local 3 Pack on Google can vary. Competitiveness, NAP data accuracy, and many other factors can affect whether or not your business will rank in the local 3 pack.
In some cases, businesses may see their listing appear in the Local 3 Pack within just a few days of setting up or optimizing their Google My Business listing. However, it’s more common for it to take several weeks or even months to see your business listed in the Local 3 Pack. While there’s no guaranteed timeline for getting listed in the Local 3 Pack, focusing on optimizing your Google My Business listing, building a strong online presence, and encouraging positive customer reviews can all help improve your chances of showing up in local search results.
How Can You Defend Your Spot In The Local 3 Pack?
In a competitive market, others can take your spot in the Google local 3 pack.
Congratulations on getting listed in the local 3 pack, now you have to worry about keeping your spot.
Once you get your business listed in the Local 3 Pack on Google, it’s important to stay there so that you can continue to attract local customers and stand out from your competition. There are a few things you can do to help ensure that your business stays in the Local 3 Pack.
Most importantly you should regularly make sure your business information is up to date. The next way to defend your spot in the local 3 pack is to respond to your reviews both negative and positive.
Want to learn more about local SEO and the Google Local 3 Pack?
If you want to learn more about the local 3 pack and how small businesses can benefit from being listed on it check out the rest of our blog. We have many articles covering local SEO tools, website design, and digital marketing.