So, you’ve seen all the TikToks and Reels, and now you’re wondering: “How do I become a UGC creator?” Whether you’re in Canada, the U.S., or anywhere else, the good news is that you don’t need followers, fancy gear, or a huge budget to start. Becoming a UGC content creator in 2025 is more accessible than ever, and HeyTony is here to show you exactly how to get started.
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What is a UGC Creator?
UGC or user-generated content creators make videos, photos, or written content that shows off a product or service, without being a full-blown influencer. The difference between influencers and UGC creators is where the content lives. UGC is made for brands to post on their own channels, not the creators, whereas influencers post on their own channels. That means you don’t need a huge following to be a UGC creator, just authentic, high-quality content that brands can use for ads, websites, or social media.
This means anyone can be a UGC, even if you’re just getting started or have zero followers.
Why UGC is Blowing Up in 2025
Consumers crave realness. Brands know that traditional ads feel… well, like ads. That’s why UGC creators are in high demand. Brands want content that looks like it came from a real customer, not a corporate studio. More than just a trend, UGC is becoming a core part of brand strategy. With platforms like TikTok, Instagram Reels, and YouTube Shorts favoring authentic, short-form video, everyday creators have the power to influence buying decisions – and get paid well for it.
If you’re looking to break into freelance content creator work, now is the perfect time to dive in.
How to Become A UGC Creator
Ready to start your journey as a UGC creator, but don’t know where to begin? Don’t worry – we’ve broken it down into simple, clear steps to help you get started, even if you have zero experience or followers. These tips will guide you through everything from picking your niche to landing your first brand deal. Let’s dive into the steps to become a successful UGC creator in 2025.
Step 1: Pick Your Niche (It’s More Important Than You Think)
You don’t need to box yourself in forever, but having a clear niche will make your portfolio stronger. Whether it’s skincare, food, tech gadgets, or parenting, brands want creators who get their product. If you’re not sure where to start, search for content ideas to spark inspiration.
Check out how to create powerful content for niche industries to find useful pointers.
Tip: Think local. If you’re based in Canada, try creating localized content for Canadian brands. Search for gigs in your area or browse TikTok Shop campaigns that align with your interests and the brand’s.
Step 2: Build a Simple UGC Portfolio
You don’t need paid work to build your portfolio. Use products you already have at home. Record a 15-30 second video using your phone, add a voiceover (ChatGPT can help write it), and boom – you’ve got a UGC sample. Many platforms are free and easy to use to showcase your work.
Make sure your portfolio includes:
- Two videos in your niche
- One product review
- A written script sample or caption
- Your rates and contact info
Tip: Don’t overload your portfolio – keep it clean and focused.
Step 3: Learn What Brands Want
UGC isn’t just about talking about a product. It’s about showing it in action and telling a mini story. Brands care about storytelling, relatability, and clear product benefits. Want to understand what kind of content performs best? Study the TikTok algorithm to see what’s trending and what kind of content the platform boosts.
Here are some common UGC formats that brands love:
- Unboxings
- “Day in the life” with the product
- Before & after
- Quick tips or how-to videos
If you’re struggling with what to post, explore fresh content generation ideas related to your brand’s wants and needs to keep your deliverables creative and engaging.
Step 4: Start Pitching (Yes, Right Away)
You don’t need a huge following to work with brands. Most UGC jobs don’t care about that. Start small, reach out via DM or email, and say something like, “Hi! I’m a UGC creator who genuinely loves your brand. I’d love to create a few test videos in exchange for a product or a small fee. Here’s my portfolio!”
You can also sign up on creator marketplaces like:
- JoinBrands
- Trend
- Influee
- UGC Shop
Step 5: Use the Right Tools to Stay Ahead
You don’t need pro gear to get started, your phone is enough. But if you’re looking to level up, here are some tools many creators swear by:
- CapCut or iMovie (for editing)
- A simple ring light
- Lavalier mic for crisp audio
- Social media tools to schedule and analyze posts
Step 6: Stay Consistent and Keep Improving
Like anything else, being a successful user-generated content creator takes consistency. Keep testing new formats, track what works, and don’t be afraid to ask for feedback. Reddit threads and creator communities can be super helpful. And remember, if you’re building your brand around ugc content creator work, you’re also building transferable skills in video editing, marketing, and storytelling.
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Become A UGC Creator Today!
Brands care more about storytelling and connection than follower count. What matters most is your ability to showcase a product in a relatable, scroll-stopping way. Whether you’re filming with your phone or editing on free apps, consistency and creativity will set you apart. Start with what you have, pitch confidently, and treat it like a real business.
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Originally published . Last updated .
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