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Stop Figuring Out SEO Alone
You’ve tried figuring out SEO alone. You’ve Googled it, watched the videos, maybe hired someone. Nothing stuck. The HeyTony Insiders is where local business owners come to get real answers — from Matt, SEO Experts, and a community of people who are doing exactly what you’re doing.
Registration Closes In:
Sound Familiar?
“I’ve tried SEO and nothing happened.”
You followed the advice. Did the things. Google ignored you. It’s not that SEO doesn’t work — it’s that nobody ever looked at YOUR specific site and told you what’s actually broken.
“I hired someone and wasted money.”
Agencies, freelancers, “SEO experts” — you paid, waited, got a report full of words you didn’t understand, and saw zero results. Now you’re skeptical of anything with the word SEO in it. Fair.
“There’s so much to learn, I can’t keep up.”
Algorithm updates. AI. New tools every week. It’s exhausting just trying to stay current — let alone actually do the work on your site. You didn’t start a business to become an SEO expert.
“I don’t have anyone to ask.”
You hit a wall. Post in a Facebook group. Get 4 conflicting answers from people who don’t know your business, your market, or your goals. Give up. Repeat.
“I know what I should do — I just don’t do it.”
Without accountability and a clear next step, SEO stays on the list forever. The work doesn’t get done. The rankings don’t move. Nothing changes.
What the Insiders Actually Is
There are 3 -4 live calls per week. Matt personally hosts 2 of them. Others are with vetted SEO experts who specialize in exactly what local businesses need. Every call, you can bring your website, your question, your situation — and get a real answer. Not a generic tip. Not a YouTube tutorial. An actual answer for your actual business.
Between calls, the community is there. Post a question at 11pm and wake up to responses from other local business owners who’ve been exactly where you are — not bots, not strangers, people who are in the same trenches.
One new member posted her first question and got 27 responses. She assumed it was Matt’s team responding. It wasn’t. Those were other Insiders.
That’s what happens when you’re in a room full of people who are all figuring this out together — instead of alone, in a browser tab at midnight, watching a YouTube video that may or may not apply to your business.
That’s it. That’s the Insiders.
What You Get Every Month
✓ 2-4 live calls per week — Matt hosts 2 of them, vetted SEO experts host others. Always focused on what actually moves the needle for local businesses. Bring your site. Ask your question. Get a real answer. You’re NOT require to attend every call. The calls are designed to meet you where you are. Have questions about Local SEO? Join the Local SEO call. Want to hang out and work on SEO while being guided by an expert? Join the work Session Call. Want to know why your page isn’t ranking? Join the Why Doesn’t It Rank call!
✓ SEO in 1 hour per week — You’re not trying to become an SEO expert, or spend all your time doing SEO. If you can show up for 1 hour a week, you’ll make more progress than 99% of businesses do in a year.
✓ Active private community — not a ghost town. Real local business owners who post, respond, and help each other between calls.
✓ All call recordings — can’t make a live call? Every session is recorded. Watch on your schedule.
✓ $57/month — cancel anytime, no contracts, no commitments. Stay as long as it’s working for you.
What Insiders Are Saying
Meet Matt Diamante
Matt Diamante has spent 15 years ranking websites — for his agency, for clients, and for his own brands. He’s the founder of HeyTony, an SEO agency in Hamilton, Ontario with a team of 20 SEO experts actively doing SEO every day.
He’s the author of Get Found — the #1 bestselling SEO book on Amazon. He’s taught SEO to 30,000+ students and built a following of half a million people on TikTok and Instagram by teaching real tactics that work for real businesses.
He’s not a course creator who stopped doing SEO years ago. He’s an agency owner who does this every day — for local businesses just like yours.
He doesn’t teach theory. He teaches what’s working right now — because he’s doing it right now.