Fun fact: there is a technique that can improve every page on your website without changing any content besides, you guessed it, words! This amazing technique is called word smithing! This article will explain what word smithing is and how it can be used to improve your SEO strategy, increase the quality of your content, and increase sales leads overall.

What Is Word Smithing?

To define word smithing, Wordnik describes the action as, “The making of changes to a text to improve clarity and style, as opposed to content.” We can expand on this term by acknowledging the careful and deliberate selection, arrangement, and use of words which are needed to create well-crafted and effective written communication.

A person hammers an office workspace, floating out of the computer are letters that read

Wordsmithing involves paying attention to nuances, connotations, and the overall impact of language to convey ideas, emotions, or information in the most effective way. Wordsmithing can be applied to various forms of communication, including literature, journalism, advertising, speeches, and more.

In a broader sense, wordsmithing also encompasses the ability to manipulate language creatively, playing with words, and constructing sentences or phrases that are not only clear but also engaging and memorable. It’s a skill valued in fields where effective communication is crucial.

Anyone Can Be a Wordsmith

You don’t need to be a copywriter or an author to become a wordsmith. In its simplest form, the wordsmith Webster dictionary definition is “a person who works with words”. And this truly is all it comes down to. If you speak a language and can pay attention to detail, you too can become a wordsmith.

The term “wordsmith” is typically used as a noun to refer to someone who is skilled at using words effectively, but using wordsmith as a verb is uncommon. It’s not ideal to assume the term is interchangeable with copywriting, because people of various occupations can be considered wordsmiths.

So, if you want to convey the idea of actively using language skillfully or crafting words, you might want to think about using related verbs like “craft,” “shape,” or “manipulate.” Here are some wordsmith examples:


  • “She is adept at crafting compelling narratives.”
  • “The author spent hours crafting each sentence with precision.”


  • “The speechwriter is skilled at shaping impactful messages.”
  • “They are experts at shaping public opinion through strategic language.”


  • “The poet excels at manipulating words to evoke strong emotions.”
  • “Advertisers are adept at manipulating language to influence consumer behavior.”

These alternatives capture the essence of actively working with words in a skillful and deliberate manner. They should give you a better understanding of what it means to be a wordsmith.

How Your SEO Benefits From Word Smithing

Text: how your SEO benefits from Word Smithing. A man is smiling in front of his computer at a desk. He is giving a thumbs up.

Wordsmithing, or the careful crafting and selection of words, can significantly contribute to the improvement of SEO (Search Engine Optimization) strategy. This goes along with our earlier message on Why Blogging Is Important For SEO, although you’ll need to apply this technique to more than your blog to obtain the best results. Here are eight ways in which wordsmithing enhances SEO:

  1. Keyword Optimization: Wordsmithing involves strategic use of keywords—terms or phrases that people are likely to search for. By seamlessly integrating relevant keywords into content, you improve the chances of search engines ranking your pages higher for those terms.
  2. Quality Content: Search engines prioritize high-quality content. Wordsmithing ensures that your content is well-written, engaging, and valuable to users. When your content is valuable, users are more likely to spend time on your site, reducing bounce rates, which is a positive signal for search engines.
  3. User Experience: Crafting content with the user in mind improves overall user experience. When visitors find your content easy to read, informative, and engaging, they are more likely to stay on your site, explore more pages, and possibly convert. Positive user experiences are important for SEO.
  4. Semantic Search: Search engines have become more sophisticated in understanding the context and intent behind search queries. Wordsmithing involves using language in a way that aligns with semantic search. Search engines consider the meaning of words and the relationship between them. This helps search engines better understand your content.
  5. Social Sharing and Backlinks: Well-crafted content is more likely to be shared on social media and linked to by other websites. Social signals and backlinks are important factors in SEO rankings. When others find your content valuable, they are more likely to share and link to it.
  6. Long-Tail Keywords: Wordsmithing allows for the incorporation of long-tail keywords—more specific and longer phrases that cater to niche searches. Targeting long-tail keywords can attract a more targeted audience to your site. You can learn how to choose your keywords here.
  7. Title Tags and Meta Descriptions: Crafting compelling and descriptive title tags and meta descriptions, which are displayed in search engine results, can improve click-through rates. When more users click on your link, it sends a positive signal to search engines.
  8. Mobile Optimization: As more searches occur on mobile devices, wordsmithing can help in creating concise and impactful content that is suitable for mobile users. Mobile-friendly content is a positive factor for SEO.

In summary, wordsmithing contributes to SEO strategy by optimizing for keywords, improving content quality and user experience, aligning with semantic search, encouraging social sharing and backlinks, targeting long-tail keywords, and optimizing for mobile. Overall, the goal is to create content that not only attracts search engine attention but also satisfies the needs and expectations of users.

More on Quality Content

If you haven’t already been convinced to consider your word choice wisely, then it’s time to back track and talk about the importance of quality. This includes posting on your website or referring to your business on other sites such as Google Maps or Yelp, because that is still written content that represents your business’ reputation. Having higher quality written content on your website and in your replies to Google reviews is crucial for a small business for several reasons. Here’s our top 10:

Credibility and Trust

Quality content and positive reviews contribute to building credibility and trust with your audience. When potential customers encounter well-written, informative content, and see positive feedback from others, they are more likely to trust your business.

Professional Image

High-quality written content reflects professionalism. It demonstrates that your business takes care in presenting information and values clear communication. This professional image can positively impact how your business is perceived by potential customers.

Brand Reputation

Your online presence, including your website content and reviews, contributes to your overall brand reputation. A positive reputation is a valuable asset for a small business, as it influences customer loyalty and attract new customers through word of mouth.

Customer Experience

Quality content enhances the overall customer experience. Whether it’s providing helpful information, answering common questions, or sharing engaging stories, well-crafted content contributes to a positive experience for visitors to your website.

Educating Customers

Quality content serves as a tool for educating your customers. It allows you to explain your products or services in detail, helping customers make informed decisions. This educational aspect fosters a deeper understanding and appreciation for what your business offers.

Differentiation from Competitors

Unique and high-quality content helps your business stand out from competitors. It showcases your expertise, values, and unique selling points, helping you distinguish yourself in a crowded market.

Community Engagement

Google reviews provide a platform for customer feedback and community engagement. Responding to reviews, whether positive or negative, demonstrates that your business values customer opinions and is actively engaged in building relationships with its community. Encourage your customers to write reviews by directly linking to your Google reviews page.

Word of Mouth and Referrals

Satisfied customers are likely to share their positive experiences with others. Whether through word of mouth or online reviews, these recommendations can be powerful for attracting new customers to your small business.

Transparency and Open Communication

Transparent communication through quality content and reviews promotes an open and honest relationship with your audience. When customers see that you are transparent about your offerings and responsive to feedback, it builds a positive rapport.

Customer Loyalty

A combination of quality content and positive reviews contributes to customer loyalty. When customers have a positive experience and can find valuable information easily, they are more likely to become repeat customers and advocates for your business.

In essence, high-quality written content on your website and in your replies to Google reviews contribute to building a positive brand image, fostering trust, and enhancing the overall customer experience. These elements play a crucial role in shaping the perception of your small business in the eyes of your audience.

Increase Sales Leads With Word Smithing

Certainly, beyond SEO, wordsmithing plays a crucial role in directly influencing potential customers and increasing sales leads. Here are some strategies:

Compelling Value Propositions

Use wordsmithing to create clear and compelling value propositions. Clearly communicate the benefits of your product or service and why it stands out from the competition. Highlight how it solves problems or meets the needs of your target audience.

Persuasive Copywriting

Craft persuasive copy for marketing materials, including websites, brochures, and advertisements. Use language that resonates with your audience, addresses their pain points, and encourages them to take action. Focus on the value and benefits they will gain.

Storytelling With Word Smithing

Share success stories and customer testimonials in a way that tells a compelling story. Use wordsmithing to create narratives that resonate emotionally with potential customers, showcasing real-world examples of how your product or service has made a positive impact.

Clear Calls-to-Action (CTAs)

Ensure that your CTAs are clear, concise, and compelling. Wordsmithing can help create CTAs that motivate prospects to take the next step, whether it’s filling out a form, making a call, or purchasing a product.


Tailor your messages to specific segments of your audience. Wordsmithing allows you to personalize content, addressing the unique needs and preferences of different customer groups. Personalized communication fosters a stronger connection and increases the likelihood of conversion.

Emphasize Benefits, Not Just Features

Instead of just listing features, focus on the benefits your product or service provides. Wordsmithing can help you articulate how these features translate into real advantages for the customer.

Create a Sense of Urgency

Use wordsmithing to instill a sense of urgency in your messaging. Limited-time offers, exclusive deals, or promotions can encourage potential customers to act quickly, driving leads and conversions.

Build Trust and Credibility

Wordsmithing can be instrumental in building trust. Use language that instills confidence in your brand. Highlight certifications, awards, or customer reviews that reinforce the reliability and credibility of your products or services.

Engage in Conversational Marketing

Adopt a conversational tone in your communication. Wordsmithing can help you create content that feels more like a conversation, making potential customers feel heard and understood.

A/B Testing For Wordsmith Effectiveness

Continuously refine your messaging through A/B testing. Experiment with different word choices, phrasing, and messaging structures to identify what resonates best with your audience and drives more leads. We also have a guide on Using A/B Testing Tools For Conversion Rate Optimization, for those who aren’t yet familiar with the process.

By leveraging wordsmithing in these ways, you can create impactful, persuasive, and personalized communication that resonates with your target audience, ultimately driving more leads and increasing sales opportunities.

Word Smithing Shouldn’t Hinder Your Process

If you feel that being a wordsmith slows down your creative flow, be mindful of when you choose to edit your writing. You’ll want to get us much written as you can first and  edit after so that you already understand what you want to say.

So Get Wordsmithy With It!

In conclusion, word smithing is increasingly being understood as a powerful tool, transcending its role in SEO and sales leads. From shaping compelling narratives to building credibility, the art of choosing and arranging words has a profound impact on a small business’s online presence.

Quality content on websites and positive Google reviews serve as beacons of credibility and trust, influencing brand reputation and customer loyalty. The importance of word choice extends to shaping the customer experience, differentiating a business from its competitors, and fostering community engagement.

In the realm of sales, word smithing proves instrumental in crafting persuasive messages, establishing trust, and driving customer action. Ultimately, the strategic use of language, both in content and reviews, plays a pivotal role in shaping the perception of a small business. Word smithing fosters a positive brand image, leaving a lasting impact on your business’ audience.

Contact Word Smithing Experts

Now that you have learned everything you should know about word smithing, it’s time to apply that wordsmithery to your website and SEO strategy. If you’re still unsure on how to do this or simply do not have the time to put it into practice, contact us to see how we can help.

Originally published . Last updated .


Don’t forget to share this post!