Staying ahead of your competitors in search results will forever pose a challenge no matter what industry your website operates in. It is well known that regularly posting new content in the form of blog posts is a great way to increase the number of keywords your website ranks for as well as drive traffic to your website.
Before anyone will be able to find your new blog posts, search engines like Google will first need to index it. On top of making sure your website’s sitemap is up to date, creating internal links to new blog posts comes with many benefits that can help new pages get indexed by search engines faster.
In this article, we’ll delve into the reasons why you should create internal links to your new blog posts as soon as you publish them.
Understanding Internal Links And Their Effect On SEO
Before going over the immediate importance of building internal links to new blog posts, first let’s go over what internal links are, and how they typically affect SEO.
Internal links are hyperlinks that connect one page of a website to another page on the same domain. Unlike external links that point to pages on other websites, internal links facilitate navigation and connectivity within your own site. These links can be textual or visual, guiding users to other relevant content, pages, or resources within your website. They play a pivotal role in enhancing user experience, content organization, and contribute to various aspects of your site’s visibility, usability, and authority.
Internal Links To New Blog Posts Help Crawl Bots
Search engine bots use internal links to navigate and crawl your website. When they encounter an internal link, they follow it to discover new content and understand the relationship between different pages. This helps search engines find new content even if it isn’t included in a sitemap. In fact, if a page isn’t included in a sitemap and has no internal links it likely won’t even rank on Google. Search engines will presume its an abandoned page and deem it ineligible for search ranking.
Linking To New Blog Posts Passes On Link Juice
Link juice is the value and authority passed from one page to another through hyperlinks. When you link from a high-ranking page to a new page, you’re essentially sharing some of the authority of the linking page with the new page. This can cause new pages to immediately rank higher than previously published pages from other websites due to having a headstart when it comes to page authority.
Pages with more internal links tend to be perceived as more important by search engines. When you strategically interlink relevant content, you’re signaling to search engines that these pages are valuable and deserve a higher ranking.
Internal Links To New Blog Posts Improve User Experience
Internal links enhance the user experience on your website. When you create internal links within your blog posts, you guide your readers to related or relevant content, making it easier for them to explore different aspects of a topic. This can reduce bounce rates, increase page views, and encourage users to spend more time on your site. A seamless and enjoyable user experience can ultimately lead to higher engagement, improved conversion rates, and even returning visitors.
When users click on internal links that they find helpful, they’re more likely to explore further and spend more time on your site. Reduced bounce rates and increased session duration can indirectly impact SEO, as search engines interpret these user behavior signals as indicators of quality and relevance.
How Internal Linking Boosts SEO & Discoverability
Internal links contribute to the overall structure and hierarchy of your website. When search engine spiders navigate your site, they follow these links to understand the relationship between your various pages and the importance of each page within the context of your website.
This can result in improved search engine rankings for both the new blog post and the existing linked pages.
Anchor text, the clickable text of a hyperlink, provides context to search engines about the linked page’s content. Using descriptive and relevant anchor text helps search engines better understand the topic and relevance of the linked page to further create a headstart for its organic search ranking and page authority.
In addition, Internal links help create a breadcrumb trail for users, guiding them through your site’s structure. This aids navigation, making it easier for users to move from one topic to another seamlessly.
Finally, creating internal links from your old content to new blog posts is one of the best ways to implement fundamental SEO best practices on your website.
Want To Learn More Ways To Get Your New Blog Posts And Pages Indexed Faster?
Internal links pointed to your new blog posts are a simple yet powerful strategy that can yield substantial benefits for your website’s SEO efforts. SEO is a never-ending process and if you want to stay ahead of the competition check out our blog where we cover other ways to improve page visibility and SEO tactics.