With so many businesses competing for visibility on Google, it’s crucial to create ads that are not only engaging but informative. That’s why in this article, we’ll explain what callout extensions are, the benefits of using them, and effective examples that can elevate your ad campaign to new heights. Let’s dive in!

What’s a Callout Extension?

What’s an Example of an Effective Callout Extension?

A callout extension is an additional feature that can be added to your Google ads. It allows you to showcase unique offers, promotions, or unique selling points of your business. By using callout extensions, you can provide potential customers with valuable information that sets you apart from the competition.

Benefits of Callout Extensions

Implementing callout extensions in your marketing strategy offers several advantages. Let’s dive into some of the key benefits:

Boost Visibility

Callout extensions increase the visibility of your ads by occupying more ad space on Google Ads. With additional text highlighting the unique aspects of your business, you have a higher chance of capturing the attention of potential customers.

Increase Click-Through-Rate (CTR)

Studies have shown that callout extensions have a positive impact on click-through rates. By adding compelling information and enticing offers, you can attract more clicks to your ads and drive relevant traffic to your website.

Highlight Your Business Offerings

Callout Extension - why do search ad extensions matter

Callout extensions enable you to emphasize the key features and benefits of your products or services. This helps potential customers quickly understand why they should choose your business over your competitors.

Target the Right People

With callout extensions, you have the flexibility to tailor your message to specific audiences. By customizing callouts at different levels of your advertising campaign, such as the account, campaign, or ad group level, you can effectively target different audiences.

Improve Ad Relevance

Callout extensions enhance the relevance of your ads by providing specific details about your business. When potential customers have a clear understanding of what you offer, this increases the likelihood of engagement and conversions.

Flexible and Customizable

One of the great advantages of callout extensions is the flexibility and customization they offer. You can add callouts at various levels, choose when and where they appear, and customize the text to align with your marketing objectives. This allows you to create tailored messages that resonate with your target audience.

Free to Use

Unlike many other advertising features, callout extensions are free to add to your ads! Google Ads does not charge any additional fees when you include callouts in your campaigns. This means you can maximize the impact of your ads without incurring extra costs.

Callout Extensions Best Practices

In order to make the most of your callout extensions in Google Ads campaigns, it’s important to follow these best practices to achieve better results:

Assign at Account Level First

First, we recommend assigning callout extensions at the account level first. By doing so, you can ensure that the callouts are relevant to all your campaigns and ad groups. This approach helps you achieve optimal callout coverage right from the start.

Be Specific

Structured Snippet - why do search ad extensions matter

It’s also important to provide specific information that helps potential customers understand what your business offers. Instead of generic statements, focus on highlighting unique aspects of your products or services.

For example, if you provide free shipping, you can mention it in your callout extension. Specificity helps customers determine whether your offerings align with their needs, attracting qualified leads.

Keep It Short

For callout extensions, brevity is key. Callout text is limited to 25 characters in most languages. Keeping your callouts concise and to the point ensures that they are easily readable and relevant. Remember, you want to grab the viewer’s attention quickly, so use short and impactful phrases. For example, instead of saying “We provide free shipping,” opt for “Free Shipping”.

Provide General Information

Form Extension

At the account and campaign levels, it’s beneficial to include callout extensions that provide general information about your business. This helps create a cohesive and consistent message across your ad groups.

For example, if your business offers 24/7 phone support, adding a callout at the account or campaign level allows all your ads to highlight this. General callouts convey the overall strengths of your business and can help build trust and credibility.

Add Promotions

Promo Extension

One effective way to utilize callout extensions is to showcase promotions or special offers. Whether it’s a limited-time deal or a seasonal sale, adding promotional callouts can entice customers to take action. By prominently displaying offers, you create a sense of urgency and encourage viewers to click on your ad. Promotions within callout extensions can significantly increase your CTR and drive conversions.

Create Callout Extensions For Mobile

It’s crucial to optimize your callout extensions for mobile users. Make sure your callouts are legible and visually appealing on smaller screens. Remember, callouts wrap in paragraph form on mobile devices.

Consider the user experience on mobile and tailor your callouts to fit seamlessly within the ad format. By optimizing for mobile, you tap into a significant portion of your target audience and maximize the impact of your callout extensions.

Examples of Effective Callout Extensions

Now that you know how to create effective callout extensions, we’ll provide some examples to help get you started:

  • Lifetime Warranty
  • 24/7 Customer Support
  • Free Shipping
  • Financing Available
  • Award-Winning Service
  • Money-back Guarantee
  • No Service Fees
  • Easy Returns
  • Satisfaction Guarantee
  • Price Matching
  • Free Consultation
  • Free Cancelation

Final Words: Callout Extensions

In conclusion, callout extensions are a valuable tool in Google Ads that can significantly boost performance. By effectively utilizing callout extensions, you can maximize the visibility, relevance, and CTR of your ads. Take advantage of this free feature to highlight your business offerings and target the right audience.

If you want to learn more about Google advertising, check out the rest of our blog!

Originally published . Last updated .


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