Have you ever wondered what makes some online content stand out more than others? There’s a great concept that you could start implementing right now: 10x content.

10x content is content that’s ten times better than the best result you can currently find when you search for something on Google or any other search engine.

Imagine you’re searching for “how to make a paper airplane.” If a website shows you not just one, but ten different ways to make it fly farther and faster, with videos and easy steps, it’s likely a great example of 10x content.

As we all grow our blogs, YouTube, and social media presence, we’re all seeing that the internet is getting more and more full of multiple people doing the same thing! It’s a huge, crowded room where everyone is shouting to be heard.

But if you manage to be the one who speaks clearer, louder, and more interestingly than everyone else, people will listen to you!

10x content pulls more people to your website, keeps them there longer, and makes them trust what you’re saying. These things are like magic ingredients for doing great on Google, getting lots of visitors, and making your website really trusted and popular.

What is 10x Content?

The Origin of the 10x Content Concept

Rand Fishkin from Moz first talked about 10x content, sharing this idea in a video session called Whiteboard Friday.

He explained that with so much regular content out there, the only way to really stand out is to go big – really big! He suggested creating content that’s not just a little better, but ten times better than what’s already out there.

Marketers and writers started seeing this concept as a great way to make their content the better and better, and since then, many have been working hard to create articles, videos, and more that follow the 10x rule.

Characteristics of 10x Content

what is 10x content

To truly understand what makes 10x content so special, we need to dig into its key characteristics.

Great UI & UX

First up, let’s talk about UI and UX, which stand for User Interface and User Experience, respectively. These describe how easy and enjoyable it is for visitors to use your website. A great UI looks good and is easy to navigate, while a great UX makes the whole visit smooth and satisfying.

To make your content 10x, focus on making your site responsive so it works well on both computers and smartphones. You’ll also want to organize your menus and buttons in a way that makes sense even to new visitors, and always test to see how quickly your pages load!

Combination of High Quality, Trustworthy, Useful, Interesting & Remarkable

10x content isn’t just any content—it’s top-notch! It’s the kind of content that is so good, so helpful, and so interesting that people can’t help but share it with others.

This means your content needs to be well-researched and accurate (high quality), reliable and honest (trustworthy), really helpful (useful), keeps readers hooked (interesting), and is so unique that it stands out (remarkable).

Different in Scope and Detail From Other Content Covering the Same Concept

If you want your content to be 10x, you can’t just do what everyone else is doing. You need to go deeper and wider, covering aspects of a topic that others have overlooked and providing more details than what is commonly available.

If you’re writing a guide on gardening, don’t just give tips — include step-by-step photos, share personal stories, and maybe even add a downloadable planting calendar.

Creates an Emotional Response

One of the secrets of 10x content is that it touches the heart as well as the mind. When content sparks an emotion—whether it’s joy, surprise, or even sadness—it sticks with people longer and gets shared more often. Think about creating stories in your content, or sharing real-life case studies that highlight the struggles and successes of real people.

Solves a Problem or Answers a Question Through Strong Information and Resources

People often turn to the internet with a question or a problem, and they love content that provides clear, concrete answers. Make sure your content is packed with useful information and resources that address these needs directly.

For instance, if your article is about fixing common household appliances, include troubleshooting steps, instructional videos, and links to where readers can buy parts or find professional help.

This might sound familiar to Google’s helpful content updates as it detects more AI-written content and seeks to reward those who actually take the time and thought to thoroughly answer a question and help the reader.

Pleasurable Medium

mediums for content

Lastly, the format of your content matters almost as much as the content itself. Using different mediums like videos, infographics, podcasts, or interactive tools can make the learning process more enjoyable and engaging. This doesn’t just make your content more pleasurable to consume; it also helps accommodate different learning styles and preferences, making your website a go-to resource for a wider audience.

How to Create 10x Content

This probably sounds like a lot – but I promise, it’s totally doable!

Research Your Competitors

The first step in creating 10x content is to know what you’re up against. Look at what your competitors are doing and figure out what makes their content good, or where it falls short.

Use Google to search for the top-ranked posts on your topic, read these posts carefully, and note what topics they cover, how in-depth they go, and what you might do differently. This research will show you the bar you need to exceed.

Focus on User Experience

Great content isn’t just about what you say; it’s also about how you say it. Your readers should enjoy not only the content itself but also their entire experience on your site.

Ensure your website is easy to navigate, loads quickly, and is free from annoying pop-ups or too many ads. The more pleasant your site is to use, the more likely visitors are to stick around and engage with your content. You can use a tool like our Website Audit Tool to check for things like site speed to see how users are experiencing your site.

Use High-Quality Visuals and Media

Including high-quality images, videos, and graphics can help explain complex information, break up text, and keep your audience engaged (like we’re doing in this blog post!)

The visual elements should add value and be directly related to the text content, and if possible, original!

Ensuring In-Depth Coverage of the Topic

Depth is a defining characteristic of 10x content. It should provide all the necessary details about the topic without requiring the reader to look elsewhere for more information. This might mean longer, more comprehensive posts that explore various facets of a topic, supported by data, examples, and expert opinions. Consider including case studies, related research findings, or expert interviews to give your content more authority and depth.

By implementing these strategies, you can start creating 10x content that not only ranks well in search engines but also genuinely helps and delights your audience.

Tools and Resources for Creating 10x Content

To consistently create 10x content, you’ll need the right tools and resources at your disposal.

These tools can help you streamline your content creation process, from research and writing to how to learn more about SEO and audience engagement. Here’s a look at some essential tools that can elevate your content creation game.


We love using SEMRush both for our own website optimization and for our clients’. SEMRush is primarily known for its robust capabilities in keyword research, SEO optimization, and competitive analysis.

We use it for all sorts of things, including:

  • Finding the right keywords to target
  • Analyzing competitors’ content and SEO strategies
  • Tracking analytics

…and so much more.

HeyTony Website Audit Tool

We are so excited to see more and more businesses using our Website Audit Tool! This tool helps you analyze your website or blog to identify SEO issues that could be hindering your performance in search engine results.

It’ll check for common SEO problems like broken links, poor metadata and slow loading times, along with a slew of other things!

ChatGPT (If You Use it Right!)

If you’re ever stuck for content ideas for your blog, ChatGPT can help you brainstorm topics that are both relevant and engaging.

It can also assist in drafting articles, providing a base that you can then refine and expand upon based on what you want to include. Think of it not as your writer, but your personal assistant, capable of doing many tasks that you will then check over for accuracy, mistakes, and tone to help make your life a lot easier.

Explore Our Site Audit Tool for Optimal SEO for 10x Content, Faster!

Explore our Website Audit Tool so you can focus less on the nitty-gritty of your website and more on creating 10x content!

Originally published . Last updated .


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