In the present digital era, embedding videos on a website has become a customary practice. Videos have emerged as an influential tool for communication and engagement on the internet. Incorporating videos onto a web page improves the user experience and offers several search engine optimization (SEO) benefits. This article discusses the significance of embedding videos on a web page, the SEO advantages, guidelines for embedding YouTube videos on your website, and techniques for compressing video file sizes.

What Is Video Embedding

what is video embedding
Have you ever noticed videos displayed directly on a website without having to click a link that redirects you to another page? That’s video embedding in action! It’s a super handy technique that allows you to add a video player to your website by inserting a code snippet or script into the HTML code. By doing this, you can stream the video content from external hosting platforms like YouTube, Vimeo, or Dailymotion directly onto your site. This saves visitors from having to leave the page or navigate to a different site just to watch the video.  Video embedding can also be used to play videos from your website’s own server, however, this has several negatives that we will go over. 

What Are The Benefits of Embedding Videos On A Web Page

benefits of embedding videos
Are you thinking about adding videos to your website? It’s a great idea! Not only can embedding videos enhance the user experience, but it can also boost your search engine rankings, reduce bandwidth usage, and increase social media engagement. By leveraging the audience retention power of videos and other visual content, you can create a more memorable and impactful website that drives conversions and improves on-page metrics and credibility.

One of the coolest things about video embedding is that it can decrease your website’s bandwidth usage. Since the video content is streamed from the hosting platform, your server doesn’t have to store it. This can speed up your website’s loading times, which is crucial for keeping visitors engaged. It can also reduce server costs if you are operating your website on a small budget.

SEO benefits of embedding a video

Did you know that embedding videos on your website can also give your SEO a major boost? Search engines like Google and Bing love web pages that have rich multimedia content, including videos. By adding a video to your web page, you’re making your content more interesting and informative, which is great for SEO.

When you embed videos, you enhance the user experience and keep visitors on your site for longer periods of time. This can lower your bounce rates and increase user engagement, which can help improve your search engine rankings. Additionally, search engines can crawl the video content on your page and include it in their search results, bringing even more traffic to your site. In fact, studies have shown that pages with a YouTube video embed can see significant increases in both impressions and position in search results, up to 22% in both metrics!

Increased user engagement

When you embed a video on your web page, users are more likely to stay on your website for a more extended period. This increased time on page time signals to search engines that your content is relevant and valuable, which can lead to improved search engine rankings.

Reduced bounce rate

Bounce rate is a metric that measures the percentage of users who leave your website after viewing only one page. Embedding videos on your web pages can help reduce bounce rate as users are more likely to interact with your content and explore your website further.

Improved social media shares

Videos are highly shareable on social media platforms like Facebook, Twitter, and Instagram. Users sharing your video on social media can help increase brand awareness and drive more traffic to your website. This creates more touchpoints between you and your customers.

How To Embed Videos On Your Page

Adding a video to your web page might seem like a daunting task, but it’s a actually pretty simple process! You have two options: you can either upload the video to your server or use a video hosting platform like YouTube or Vimeo. 

Once you have your video uploaded to your hosting platform, it’s just a matter of using the HTML video tag to embed it on your web page. This tag is supported by all modern browsers and mimics the options from the hosting platform’s own player.

The best part about embedding videos is that they’re an incredibly versatile tool. They can be used to explain complex topics, demonstrate how to use a product, showcase customer testimonials, or just entertain your audience. Plus, studies have shown that videos are more engaging than plain text or images, so they’re a great way to keep your visitors on your website for longer. So don’t be afraid to give it a try and see how videos can take your web content to the next level!

The process may vary depending on which video-sharing platform you are embedding your video from but the SEO benefits of embedding a video will remain the same. 

Why You Should Embed Videos From Other Platforms Instead Of Uploading Them To Your Website

video sharing platforms that allow embedding
Are you wondering whether you should host your videos on your own server or embed them from other platforms? Let me tell you why embedding videos from other platforms might be a better choice for your website.

Hosting videos on your server can quickly use up your bandwidth, leading to slower page load times that can be frustrating for your visitors. By embedding videos from other platforms, you can reduce your website’s bandwidth usage and ensure that your site loads quickly.

When you upload videos directly to your website, you limit that video’s potential exposure to your website visitors. However, by embedding videos from popular platforms, you can reach a larger audience and potentially attract new visitors to your website. 

If your website runs a special type of course where you need more security than a YouTube embed and have to upload a video to your own server we have some tips to help reduce the video file size to reduce its impact on your SEO.

How To Reduce Video File Size When Uploading To Your Own Server

reduce video file size
A video’s compression ratio, format, length, and resolution all play an important role in determining a videos file size. 


Video compression is the process of reducing the size of a video file without affecting its quality. You can use video compression software like HandBrake, Adobe Media Encoder, or Apple Compressor to compress your videos.

Video format

The video format you choose can also impact the file size. Some video formats like AVI and MOV produce larger file sizes than others. It’s best to use compressed video formats like MP4, WebM, or OGG to reduce file size.

Video resolution

The resolution of your video can also impact its file size. Higher resolution videos produce larger file sizes than lower resolution videos. Use your website analytics to help you choose the appropriate video resolution based on your website’s audience and the devices they are likely to be using. 

For example, if your website is mostly visited by people on mobile devices, it’s best to use a lower resolution video to reduce the file size and ensure faster loading times. However, you should still consider uploading your video to a 3rd party hosting platform and embedding your video.

Video Length

The length of your video can also impact the file size. Longer videos tend to have larger file sizes than shorter videos. It’s best to keep your videos concise and to the point to reduce the file size.

Which Video Sharing Platforms Should You Embed Videos From?

YouTube is the most popular video hosting platforms on the internet making it a perfect goto platform when you want to embed a video on your page to improve you SEO.

Other video sharing platforms include Vimeo, Dailymotion, Wistia, and Twitch.

Embedding Videos Effect On SEO 

embedding videos effect on seo
Embedding videos on a web page can enhance user experience and offer several SEO benefits. Videos can help increase user engagement, reduce bounce rate, and improve search engine rankings. However, large video file sizes can negatively impact website performance. To reduce video file size, you can use compression, and choose the appropriate video format and resolution. To learn more about on page SEO and how you can rank higher in search results check out the rest of our blog

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