Improving your SEO requires an ongoing strategy, and there are two major elements of SEO that are often overlooked. These are title links and link title attributes. If you don’t know what those are, keep reading. In this article, we’ll explain what SEO link title attributes are and exactly how to optimize yours for better SEO performance.

Link Title Attribute Google Graphic


Title links are the titles of web pages displayed in search engine results pages (SERPs), acting as anchor texts that direct users to specific web pages. On the other hand, SEO link title attributes are HTML tags that provide additional information about a link. They’re not visible to users unless they view the source code of a webpage.

Link title attributes play a significant role in SEO. They contribute to usability, search visibility, and link equity. A well-written and descriptive title link helps users understand the content of a web page before clicking on it, reducing bounce rates.

Additionally, keyword-rich title links can increase click-through rates (CTR), which is a crucial ranking factor. Link title attributes also facilitate the passing of link equity between web pages, benefiting both the linked-to page and the linking page.

To optimize your SEO link title attributes, we suggest following these best practices:

Use Descriptive Words and Keywords

Write descriptive and concise title links that accurately describe the content of the webpage. Incorporate relevant keywords to improve CTR and enhance search visibility.

While there is no specific character limit for title links, they are often cut off in search results to fit the device width. Try to keep titles under 60 characters to make sure they are displayed correctly.

Avoid keyword stuffing in link title attributes. Instead, focus on providing additional information and informing users about the destination of the link. Use the “rel=nofollow” attribute for external links to preserve link equity and “rel=dofollow” for internal links to pass link equity.

Brand Your Titles

Title Link Attribute Example

On the homepage, consider including additional information about your site in the title link. However, avoid repetitive branding in every title link to prevent redundancy in search results. Use punctuation marks like a hyphen, colon, or dash to separate the site name from the rest of the text.

Page Title Best Practices

Optimizing your page titles is crucial for effective SEO. In addition to optimizing link title attributes, implementing the following best practices will help you maximize the impact of your page titles:

Ensure that each page on your website has a distinct and descriptive title link. Avoid using repetitive or boilerplate text, as it disrupts the user experience and makes it difficult for search engines to differentiate between pages.

Define the Main Title

Effectively defining the main titles of your web pages can greatly enhance your SEO efforts. One way to achieve this is by using H1 tags. These serve as the primary heading of a page, conveying its main topic or theme.

Search engines place significant importance on H1 tags when determining the relevance and ranking of a page. It’s recommended by Google to use a single H1 tag per page, ensuring that it accurately reflects the content and incorporates relevant keywords.

Title Attribute Accessibility

While link title attributes can contribute to SEO, it’s important to consider accessibility. Some user agents and assistive technologies do not provide access to title attribute content, which can create difficulties for users with disabilities. Therefore, it’s important to follow accessibility guidelines.

Optimizing your SEO link title attributes is an important aspect of on-page and off-page SEO. By following these title link attribute best practices, you can optimize your SEO performance and boost your search visibility on Google.

Learn more about how to implement powerful SEO strategies for your business on the rest of our blog.

Originally published . Last updated .