If you’re looking for a pros and cons infographic, you’ve come to the right place. You’ll actually find templates and examples of these infographics, and not just the pros and cons of infographics in general.

Trust me, I wrote this post because I was looking for templates for a client, and all the other sites are actually just telling you why you should or shouldn’t use an infographic. (We want to rank, so we’ll include those towards the bottom of this post!) Let’s get you what you’re actually looking for! Haha

10 Pros and Cons infographics Templates

Let’s get right into it. Here are 10 pros and cons infographic templates! These are all hosted through Canva, which you can access and edit with a free account :)

Ps. I’ve included a variety of color palette options and styles so you can find one that matches your brand the closest (and modify things from there!)

Don’t worry, if you’ve never used Canva before, it’s very easy!

1. Green Simple Pros and Cons Active Investing Infographic

Get the template here

1.Green Simple Pros and Cons Active Investing Infographic

This template is perfect for brands in the financial sector. Green equals money, right?

Jokes aside, this could also be great for any sustainability or eco conscious lists. But hey, it’s your business, if you like this template and it works for your brand, go ahead and use it!

2 .Beige Khaki Collage Comparison infographic

Get the template here

2. Beige Khaki Collage Racism Comparison infographic

Ou. Okay! I really love this one. The beige Khaki Collage vibes really come through with this infographic. I like how this template is more traditional when it comes to comparison, meaning the points are side by side.

3. Charcoal Orange Hand Drawn Comparison infographic

Get the template here

3. Charcoal Orange Handdrawn Comparison infographic

Another traditional pros and cons list. This one almost looks like a restaurant menu written on a chalkboard. If that’s your style, this one is perfect for you!

4. Beige Green Brown Hand Drawn Comparison infographic

Get the template here

4. Beige Green Brown Handdrawn Comparison infographic

I love the not-so-perfect curves of this beige green/brown list! The brown is almost a red, which is very popular right now. I may actually use this infographic for my own purposes! – Note to self, writing helpful blog posts for others can sometimes be helpful to you too!

5. White Blue Collage Comparison infographic

Get the template here

5. White Blue Collage Comparison infographic

For some reason this infographic reminds me of the N64 game “Micro Machines.” It could be the tape labels or the graph paper at the top, either way, it brings me back! I digress. This is a great example of how to take a more serious comparison and make it a bit lighter. But hey, if that’s not your style, keep scrolling! You’ll find something you like!

6. Blue and Brown Illustration Comparison Infographic

Get the template here

6. Blue and Brown Illustration Comparison Infographic

This one is really cool. I love the graphics on the.. Infographic! Haha It makes everything just a little bit more playful. Don’t worry, if you don’t love the illustrations as much as I do, you can always remove them. It will still look great! I promise.

7. Blue White Yellow Red Comparison Infographic

Get the template here

7. Blue White Yellow Red Infographic

A VERY simple comparison graphic. The colors make me think of a mouse trying to get cheese, so I would definitely change up the colors if you’re thinking of using this infographic.. Or don’t, I’m not the color police!

8. Red and White Modern Pros and Cons Infographic

Get the template here

8. Red and White Modern Pros and Cons Infographic

This would be a great poster in an office. It doesn’t have to be pros and cons; it could be do’s and don’ts! I might get one of these printed for my dogs to let any babysitters know what to feed them, and not to feed them.

9. Beige Pastel Orange Pastel Blue Hand Drawn Comparison infographic

Get the template here

9. Beige Pastel Orange Pastel Blue Handdrawn Comparison infographic

This infographic really combines some of my favorite elements from the ones above; the imperfect circles, the illustrations, the softness, and simplicity. I could see this as a poster in a doctor’s office, daycare, or even for a skincare brand. If you’re not one of those but you like this one.. Go ahead and use it! There are no rules here!

10. Modern Pros & Con Infographic

Get the template here

10. Modern Pros & Con LIst - Instagram Story (Poster)

This template screams Instagram. I absolutely love it. The mix of cursive and print is well done. It’s very light, but impactful. This is the type of infographic you could use if you worked in publishing, PR, or ran your own craft business. Again.. If you like this style, please use it! No one is going to stop you! :)

The Pros and Cons of Using infographics

Now that you got what you came for, here are the pros and cons of using infographics for your business.

We use infographics every chance we get. They convey authority and trustworthiness, while making complicated information easy to understand and digest.

Let’s start with the cons, just to be different… so the cons and pros!


Don’t get me wrong, infographics are great, but there are definitely cons that we can’t ignore.


It’s easy to make a bad infographic especially if you have no design experience. Luckily for you, we have 10 templates above that you can use so you don’t have to learn how to design from scratch!


If you lack design experience, paying for someone to make one for you can be costly. We’ve had clients pay in the thousands for a few infographics. We have a secret weapon though, if you need a ton of custom graphics and illustrations, we use a company called Design Pickle to handle most of that for us!

Is it necessary? 

Does what you’re talking about require an infographic? We see a lot of infographics out in the wild that just don’t need to exist. Infographics are typically used for conveying data or information in an easy to understand fashion.

Too Much Information

When does it stop being an infographic and start being a blog post in jpg format? Like I’ve mentioned, the purpose is to distill information in an easy to understand way. If you’re not able to do that, you may need to create several graphics to get your point across. (There’s nothing wrong with that, it’s actually a great strategy!) For example, check out how we broke these Gen Z Social Media Stats into multiple infographics.


Now that we’re done hating on infographics, let’s talk about how beneficial they can be to your business.

Improve trust and credibility

Would a business really put in all that time, effort, and money, to create something if they weren’t a legitimate operation? All jokes aside, a good infographic can help people understand the solution to the problem that you’re solving.

They break up longer blog posts

Infographics are a great way to break up longer blog posts. If you’re like me and you see a giant wall of text when you get to a page, you tend to find a page that presents the information a little bit better.

Give me the highlights!

Speaking of blog posts including an infographic with the highlights will make your content so much easier to consume. Not everyone needs the nitty gritty. For example, did you read what I wrote under the 10th template on this post? Or did you just look for what you wanted?


With over 450 million monthly users, this platform is severely underused. (Okay, so that sentence might not make sense, so let me explain) Although they have a ton of users, most small businesses are not using Pinterest as a marketing tool because they think it’s for recipes and wedding planning. Well, that’s not the case. Think of Pinterest as a search engine. You probably went to Pinterest to look up “pros and cons infographics!”.. You did, didn’t you?

Anyway, it’s a great platform to use if you have quality infographics.


People are much more likely to share an infographic with a friend, colleague, or partner than to share an in-depth, long form blog post; especially if it provides them with highlights that support their point of view.

Get featured! (And linked!)

A benefit that doesn’t get talked about enough when it comes to infographics is the SEO benefit. Other websites will use your infographic and attribute it (link it) back to your website, which will help your website rank higher on search engines.

Infographic FAQs

Still have more questions? We’re here to help!

Don’t see your question below? Contact us and we’ll add it in!

Can I create an infographic if I’m not a designer?

Absolutely! Yes! Scroll back up and you’ll find 10 templates you can use for free. All you need to do is create a free account on Canva to get started!

Are infographics still effective?

Good ones are, yes! If you can’t read your entire infographic in under a minute, you may be including too much information. Try to get right to the point. What is it that you’re trying to achieve with the information you’re presenting?

Good vs. Bad infographics

If it’s good, you probably won’t notice how good it is, but if it’s bad, you’ll know right away. Haha

A good infographic will allow people to consume information and easily understand it. A bad infographic on the other hand will cause confusion because it has too much information. Remember, your infographic should be highlights, not a blog post.

How can I make an infographic?

Easily! Services like Canva have made it so easy for non-designers to create beautiful graphics.

If you have design experience, apps like Photoshop, illustrator, or Indesign will be your best friend!

How long should an infographic be?

Remember what I said about highlights? You shouldn’t go into detail about every point. If a 12 year old can read and understand it in less than a minute, you’ll be good to go!

How much does an infographic cost?

If you’re using the free templates linked above, it will only cost you your time! However, if you’re hiring a professional designer, it can cost hundreds or thousands of dollars!

Are infographics good for SEO?

Yes! They are an incredible way to get links to your website from other websites. This helps increase your website trust and authority and raises your domain authority score as well. They also keep people on your website longer, which is another ranking factor.

Final Thoughts: Pros and Cons Infographics

Infographics are a great way to legitimize your business, increase trust, credibility and website traffic. They also help you break up longer pieces of content and showcase its highlights.

If you take a look through our blog, you’ll see a ton of infographics. If a digital marketing agency sees value in them, you should too!

Originally published . Last updated .

Don’t forget to share this post!