While every website should be unique and have its own content, there are certain pages that every website should have to provide a good user experience for everyone that visits the website.
Your business’s website is crucial for reaching new customers online and portraying a positive brand image to your website visitors.
In this article, we will go over the pages that every website should have to succeed and provide a great user experience for everyone that visits it. These important pages every website should have are:
- A Homepage
- An About Page
- A Contact Page
- A Blog Page
- An FAQ Page
- A Terms and Conditions Page
- Refund & Return Policy
- Product / Service Pages
When people search for your business, your homepage is probably the first thing they will find. Because of this, your website’s homepage should be inviting and have all the content necessary to keep visitors attention and encourage them to navigate your website.
Your website’s homepage needs to convince visitors to stay on the website and explore other areas, whether your products, services, or a specific call to action you want users to take. Your homepage will likely be one of the most visited pages on your website, so it’s best to leave a good impression on first-time visitors.
You should include a few things on your homepage to ensure the best possible user experience. By including a short description of your business, what you do, and a brief explanation of your product or service offerings, you can help visitors understand the purpose of your website and create a heightened sense of interest.
Related: Internal Linking Guide For Beginners
When people want to learn more about a company and the people in charge of that company, the about page is where they will go. This page should summarize the key people in charge of the company and the company’s goals, mission, and vision.
This page is where companies can directly tell their website visitors why they are different from the competition, the remarkable achievements they have made, and provide deep insight into the structure and scale of the company. A website’s about page is significant for companies looking to attract investors and capitalize on potential gains in the growth stage.
If you offer any kind of product or service, or even if you want to sell sponsored posts on your website, a contact page is necessary for almost every website. A website’s contact page is where people will go to interact with your business. They will go to the contact page if they want to ask a question. If they want to find your business contact information, they will visit your contact page.
While you can have your contact information in the footer of every page on your website, having a dedicated contact page with a form will make getting in touch with you much easier for customers and removes the pain point of having to open their email to get in touch with you. The less hassle it is to get in touch with you, the more likely it will be for people to reach out to your business.
Blogs have become more important for websites as time goes on due to an increased emphasis on content marketing, and search engines reward websites that regularly publish new content.
You can use your website’s blog to keep frequent visitors up to date with your business and inform them of new developments in your industry. You can also write blog posts tailored to rank for specific search queries to expand your audience further. Writing and publishing blog posts about your industry is a great way to expand your reach and grow your online presence. Studies have also found that websites that have a blog have gained 57% more leads, so you’d be missing out on not having a blog on your website.
While a blog page contains all your blog posts, it is important to remember that this page should dynamically change as you write new blog posts and stay time relevant.
Related: How to find content ideas for your blog posts
Frequently Asked Questions Page
Are you tired of answering the same questions from everybody that calls your business? Then it’s time to create an FAQ page. FAQ stands for frequently asked questions, and this page should be easily accessible from your website’s main navigation bar.
At any time, your website visitors can get curious about a specific product or service you offer and having a dedicated FAQ page removes the need for interaction between them and you. You will be saving both your time and potential customers’ time by having an FAQ page with plenty of questions answered.
As much as possible, each answer to questions on your FAQ page should entice users to make an action such as calling you, purchasing a product, or filling out a form. Having plenty of questions on your FAQ page can help put potential customers at ease when making a purchase decision.
Related: Turning your FAQs into blog posts
Terms & Conditions Page
Clearly outlining the terms and conditions on your website on its dedicated page can save you a potential headache if the tools you offer on your website get misused.
Refund & Return Policy Page
If you sell products, someone will inevitably contact you for a refund, exchange or return. To avoid any problems, it is crucial that you clearly define your refund and return policy on your website and place all the relevant information on its dedicated page. If you’re a business that sells digital products, returns and exchanges don’t make much sense to offer, but for websites that ship physical products like clothing, a refund and return policy can make put buyers at ease or make past purchasers aware of your policies to avoid future confusion.
Creating a refund and return page on your website is something that every website that sells products should do.
These are the most important pages that every website should have. If you want more information about website design, SEO, or digital marketing, check out the rest of our blog!