Businesses today know the importance of having a strong online presence. LinkedIn stands out as a powerful tool for networking, showcasing expertise, and engaging with a professional audience. One feature that has gained significant traction recently is LinkedIn carousel posts. In this article, we will explore what LinkedIn carousel posts are, why they are important, and how to effectively create and utilize them to maximize your impact.

What Are LinkedIn Carousel Posts?

LinkedIn Carousel Posts are a dynamic content format that allows users to share a series of documents, images, or slides in a single post. Similar to an Instagram carousel, LinkedIn carousel posts enable you to provide a comprehensive look at your brand, products, or services. This interactive format helps you to engage your audience, leading to increased visibility, engagement, and brand awareness.

Why Are LinkedIn Carousel Posts Important?

LinkedIn carousel posts are a unique way to engage your audience. Here are some of the benefits:

Enhanced Storytelling

LinkedIn carousel posts provide an opportunity to tell a captivating story through visuals and copy. This format allows you to present information in a more engaging way to capture the attention of your target audience.

Showcase Expertise

LinkedIn is all about professionals establishing themselves as thought leaders in their fields. That’s where carousel posts can tremendously help you. They allow you to showcase your expertise by presenting valuable insights, industry trends, case studies, or success stories. This positions you as an authority and boosts your credibility among your connections and followers.

Increased Engagement

Carousel posts tend to resonate more with LinkedIn users due to their dynamic nature. The ability to swipe through multiple slides encourages users to spend more time on your post, resulting in increased engagement and interaction. Be sure to use appealing visuals, concise copy, and a clear CTA can to further increase user engagement.

How to a Post LinkedIn Carousel

Now that you know all about carousel posts, let’s create one.

Step 1: Start a Post

LinkedIn Carousel Step 1

Log into your LinkedIn account and click on the “Start a post” button located at the top of your feed. This will open a new window where you can begin creating your carousel.

Step 2: Select Your File(s)

LinkedIn Carousel Step 3

Next, click on the “Document” icon within the post creation window. This will allow you to upload the files you wish to include in your carousel post. LinkedIn supports many file formats including PPT, PPTX, DOC, DOCX, and PDF.

Step 3: Title Your Post

LinkedIn Carousel Step 4

Give your carousel post a catchy headline. This headline will help grab the attention of your audience and set the tone for the content they are about to open.

Step 4: Add Copy and Hashtags

In the caption section of your post, provide relevant and concise copy that complements the images in your carousel. You can also add hashtags to increase the visibility of your post and reach a wider audience. Consider using 2-3 hashtags that are commonly used within your industry or related to the topic.

LinkedIn Carousel Ad Specs

When creating LinkedIn Carousel Posts, it’s important to adhere to the following specifications:

  1. File Size and Type: Keep your file size below 100 MB. Supported file formats include PPT, PPTX, DOC, DOCX, and PDF.
  2. Page Limit: Your document should not exceed 300 pages.
  3. Image and Video Format: Use high-quality images with a recommended resolution of 1080 x 1080 pixels or 1920 x 1080 pixels. Supported image formats include JPG, PNG, and non-animated GIFs. Videos are allowed, but animations aren’t supported.
  4. Aspect Ratio: Maintain a 1:1 aspect ratio, which means using square images and videos.

Best Practices for LinkedIn Carousel Posts

To make the most out of your LinkedIn carousel posts, follow these best practices:

Engage on the First Slide

The first slide of your carousel is crucial in capturing the attention of your audience. Make it visually appealing and compelling to entice viewers to swipe through the rest of the carousel.

AIDA

AIDA Conversion Funnel

Apply the AIDA principle (Attention, Interest, Desire, Action) to each slide in your carousel. Grab attention with eye-catching visuals, generate interest with persuasive messaging, showcase the benefits of your offering, and conclude with a clear CTA to prompt action from your audience.

Optimize for Mobile

Keep in mind that many LinkedIn users access the platform via mobile devices. Therefore, optimize for mobile by ensuring that text is legible, visuals are clear, and the overall design is user-friendly on smaller screens.

Make it Simple

Avoid overwhelming your audience with excessive information or cluttered visuals. Keep each slide simple and easy to comprehend. Use bullet points, subheadings, or captions to deliver key messages effectively.

Keep it Authentic

Maintain an authentic and genuine tone in your carousel posts. Share valuable insights, industry expertise, or success stories that resonate with your audience. Brand authenticity builds trust and credibility, enhancing your professional reputation.

Conclusion: Create LinkedIn Carousel Posts

In conclusion, LinkedIn Carousel Posts are a valuable tool for professionals and businesses looking to maximize their impact on the platform. By leveraging the interactive and visually captivating nature of carousel posts, you can effectively showcase your brand, products, and services to a wider audience on LinkedIn.

Learn more about how to build a strong online presence on our blog.

Originally published . Last updated .

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