In the bustling world of social media, there’s a new kid on the block, and its name is Lemon8. Created by ByteDance, the same company behind the viral sensation TikTok, Lemon8 is making waves globally, positioning itself as a lifestyle app that blends the best of Instagram and Pinterest. But what exactly is Lemon8, and why should you pay attention?

On this page:

  1. What is Lemon8?
  2. Who Owns Lemon8?
  3. Is Lemon8 Available In Canada?
  4. Why Did Lemon8 Grow So Fast In The US?
  5. Can You Make Money On Lemon8 As A Creator?
  6. Is Lemon8 Better Than Tiktok?

What Is Lemon8?

Two vector characters wearing blue shirts resting against a blue question mark.

This is not your average app; it’s a platform where users share their lives visually. Imagine a mix of Instagram’s captivating visuals and Pinterest’s curated content. It’s a space to explore recipes, fashion trends, travel guides, and more, all presented in a photo-heavy format. This app caters to various interests, from fashion and makeup to health, wellness, fitness, and food. It’s a go-to spot for those who appreciate aesthetically pleasing content.

Lemon8’s Unique Blend: A Mix Of Instagram And Pinterest

Lemon8 distinguishes itself in social media by offering a distinctive blend of Instagram and Pinterest features. While Instagram is synonymous with captivating visuals and curated content, Pinterest delivers many ideas through images. The app combines these strengths, creating a space where users can explore and share their lifestyles visually. The app’s focus on photo-heavy content, ranging from fashion and makeup to travel and wellness, sets it apart as a unique platform for those who appreciate aesthetics and substance.

Who Owns Lemon8?

Three vector characters holding up a flag poll.

A brainchild of ByteDance, the Chinese tech giant that brought us TikTok. Positioned as TikTok’s sister app, The app aims to capture a similar audience while offering a different flavour of content. ByteDance’s move to introduce Lemon8 seems strategic, especially in light of discussions about a potential TikTok ban or forced sale in the United States.

Positioning Lemon8 As TikTok’s Sister App

As the parent company of TikTok, ByteDance strategically positioned it as its sister app, capitalizing on the success and popularity of its viral predecessor. ByteDance’s decision to introduce Lemon8 amid discussions about potential TikTok bans or forced sales in certain regions indicates a calculated move to diversify its social media portfolio. By leveraging TikTok’s existing user base and tapping into Gen Z creators’ preferences, ByteDance aims to establish it as a significant player in the evolving social media landscape.

Is Lemon8 Available In Canada?

Vector image of a blue and white Canadian flag

It’s making waves globally but has yet to make its official debut in Canada. While it’s not available for download in the Canadian App Store, the app has already created a buzz, leaving many eager users wondering when they can get their hands on it in the Great White North.

Is Canada Ready For The Lifestyle App Sensation?

While it has overtaken the United States, its official debut in Canada is eagerly anticipated. Despite not being available in the Canadian App Store, the app’s buzz has already reached northern borders. As Canadians await the arrival of Lemon8, the question looms: Is Canada ready for this lifestyle app sensation? The unique combination of curated content and visually appealing posts may find a welcoming audience in the diverse Canadian social media landscape, making the anticipation for the platform’s Canadian launch even more palpable.

Why Did Lemon8 Grow So Fast In The US?

Vector character standing on a blue rocket.

This app came on the scene quickly, especially in the United States. Initially launched in Japan in 2020, the app gained traction in the U.S. within a few months of its introduction. With a user base of 4.1 million in its early months, this platform quickly climbed the ranks as one of the most downloaded lifestyle apps. However, recent data suggests a slowdown, with daily active users nearly halving in just a few months.

The initial surge in popularity can be attributed to ByteDance’s robust user acquisition strategy. TikTok creators, primarily from the Gen Z demographic, played a significant role in promoting Lemon8. ByteDance leveraged its existing user base, seeding the app’s presence by paying influencers to post content and generate initial interest. Despite the recent slowdown, the app’s success suggests a potential shift in social media preferences, especially among the younger generation.

Can You Make Money On Lemon8 As A Creator?

Vector image of people sitting on dollar coins

One of the burning questions for content creators is whether Lemon8 offers an opportunity to monetize their content. The platform is still in its infancy, and details about its monetization policies remain unclear. The absence of popular creators from platforms like TikTok on Lemon8 could be due to monetization uncertainties and ByteDance’s relationship with the U.S. government. However, for early adopters, there’s hope that being on Lemon8 from the beginning might provide an edge when the platform officially launches its monetization features.

Is Lemon8 Better Than Tiktok?

Vector character with a pondering face

Comparisons between Lemon8 and TikTok are inevitable, given their shared parent company. While TikTok is known for its short-form video content, Lemon8 takes a different approach, focusing on photo-heavy posts. It is a lifestyle app encouraging users to share recipes, outfits, travel experiences, and more in a visually appealing format.

The success of Lemon8 among TikTok creators indicates a strong appeal to a young, visually oriented audience. However, the comparison of Lemon8 to TikTok in terms of being “better” is subjective and hinges on individual preferences. TikTok excels in short-form videos, and its extensive reach is amplified by the ability for users to leverage TikTok ads for content promotion. In contrast, Lemon8 caters to those who appreciate curated and aesthetically pleasing photo content. It’s important to note that, at present, Lemon8 lacks the advertising features that contribute to TikTok’s broad reach potential. As both platforms continue to evolve, users may find value in both for different types of content consumption and creation.

You might also be interested in knowing How to make money on TikTok in Canada.


In conclusion, Lemon8 is a rising star in the social media world, bringing a fresh perspective to visual storytelling. As it prepares to make its mark in Canada, users and creators alike are eager to explore the possibilities that Lemon8 offers. Whether positioned as the next big sensation or viewed as a complementary platform to TikTok, Lemon8 undoubtedly emerges as a noteworthy player in the continuously evolving social media landscape. For those eager to stay ahead of the curve and dive into the latest developments in digital marketing and industry news, we invite you to visit our blog regularly. Explore insightful how-to social media tools and uncover strategies to navigate the ever-changing digital landscape.

Originally published . Last updated .


Don’t forget to share this post!