Yoast SEO has established itself as a popular WordPress plugin. It offers a range of features to help website owners optimize their content for better visibility on search engines. With the availability of both free and premium versions of Yoast SEO, you may wonder “Is Yoast SEO worth it?”. In this article, we’ll examine the key features and benefits of Yoast SEO Premium to help you make an informed decision.

What Is Yoast SEO?

Screenshot of Yoast SEO homepage

Yoast SEO is a powerful WordPress plugin designed to enhance the SEO efforts of website owners. It provides valuable tools that help you to optimize content for search engines, improve organic search rankings, and increase traffic. The plugin offers both a free version and a premium version, each with their own set of features and benefits.

Is Yoast SEO Premium Worth It?

When considering whether to upgrade to Yoast SEO Premium, it’s important to assess the features it offers compared to the free version.

Yoast SEO Premium vs. Free

Yoast Academy homepage

So, how does Yoast SEO Premium compare to the free version?

Better Keyword Optimization

Yoast Premium Feature - Keyword Optimization

First, Yoast SEO Premium allows users to target multiple focus keywords, allowing more comprehensive optimization for search terms. This feature provides flexibility and helps cater to a wider range of audience intent.

Social Media Previews

With Yoast SEO Premium, you gain the ability to preview how your content will appear on social media platforms. This helps ensure that your shared content looks visually appealing and encourages click-throughs.

Internal Linking Suggestions

Yoast Premium Feature - Internal Linking Suggestions

Yoast SEO Premium provides helpful suggestions for internal linking, helping you to create a well-structured website to improve user experience.

Orphaned Content Tool

Yoast Premium Feature - Orphaned Content Tool

This feature helps identify content that lacks internal links. This ensures that every piece of content on your website is properly connected and easily discoverable by search engines and users.

Cornerstone Content Tool

Yoast SEO Premium assists in identifying and refreshing cornerstone content that may have become outdated or less relevant over time. This makes sure that your most important content remains up-to-date to maintain its impact.

Content Insights Tool

Yoast Premium Feature - Content Insights Tool

This tool offers valuable insights into the usage of words on a page, helping you assess keyword density and improve content relevancy.

Redirects Manager

Yoast Premium Feature - Redirects Manager

Yoast SEO Premium includes a comprehensive redirect manager. This makes it easier to handle URL changes, fix crawl errors, and maintain a smooth user experience.

Focus Keyword Export

This feature enables the exportation of your focus keywords, SEO scores, and additional information to give you a comprehensive SEO audit.

Yoast Academy

One of the advantages of Yoast SEO Premium is access to Yoast Academy. It’s an educational resource offering in-depth courses and tutorials on SEO best practices. This can be highly beneficial for those seeking to enhance their knowledge and skills in SEO.

24/7 Support

Yoast SEO Premium provides users with 24/7 support. This ensures that any queries or issues you encounter are promptly addressed by their dedicated support team.

Ad-Free Experience

Lastly, upgrading to Yoast SEO Premium offers an ad-free experience within the plugin’s interface. This allows you to focus solely on optimizing your content without distractions.

Conclusion: Should You Upgrade to Yoast Premium?

In conclusion, determining whether Yoast SEO Premium is worth the investment depends on your specific needs and priorities. If you want advanced features like multiple focus keywords and enhanced content analysis tools, then upgrading to Yoast SEO Premium may be a worthwhile investment.

If you want to learn more about SEO and digital marketing tools, check out the rest of our blog!

Originally published . Last updated .


Don’t forget to share this post!