YouTube made the decision to remove the public dislike counter back in September 2021 as a response to various concerns raised by creators and users about the feature’s negative impact on the platform’s overall experience.
Why Was The Public Dislike Counter Removed
The main reported reason for this change was that some creators were facing harassment, bullying, and manipulation from users who would mass-dislike their videos to harm their reputation and that the dislike count was also being used as a metric of popularity, leading to unhealthy competition between different creators.
By removing public dislikes, YouTube aimed to create a more positive and constructive environment for its users as well as reduce the stress that creators face to produce content that appeals to the algorithm rather than being true to themselves and their own audience. Additionally, YouTube encouraged users to provide feedback on videos through other means, such as comments and private messages, and to focus on building constructive and respectful communities.
How can you see YouTube Dislikes In 2023
Don’t worry, if you’re a creator, you can still see the number of dislikes on your videos in the back-end analytics provided by YouTube. This will give you some insight into how people are responding to your content and can help you make decisions about what you want to create in the future.
As a viewer, you can still indicate that you don’t like a video by giving it a thumbs down, but to see roughly how many dislikes a video has you will need some 3rd-party tools. One of the most popular tools to see YouTube dislikes is the Google Chrome extension “Return YouTube Dislike.”
What Is The Return YouTube Dislikes Chrome Extension?
The “Return YouTube Dislike” is a Google Chrome extension that allows users to see the number of dislikes on YouTube videos.
By installing the extension, users can see the number of dislikes on a video in a similar way as they did before the removal of the public dislikes feature. But here’s the thing, the dislike count you’ll see with this extension isn’t official information from YouTube, and it might not be 100% accurate or up-to-date. However, depending on your reason for wanting to see how many dislikes a video has the information from this extension can be very valuable.
Where Can You Get The Return YouTube Dislikes Chrome Extension?
If you’re looking to install the “Return YouTube Dislike” Chrome extension so you can see YouTube dislikes again, visit the Google Chrome Web Store. That’s where you’ll find the Return YouTube Dislikes extension as well as other chrome extensions you may want to install.
Here’s what you do:
Visit the Chrome Web Store website and do a search for “Return YouTube Dislike”. You should be able to find the extension easily, and then it’s just a matter of clicking “Add to Chrome.”
Once you have the “Return YouTube Dislike” extension installed, you’ll be able to see the number of dislikes on YouTube videos just like you used to before they removed the feature.
Reasons You Want To See YouTube Dislikes
There are a few reasons why marketers, advertisers, and content creators might want to check out the number of dislikes on a YouTube video.
Let’s break it down for you:
Getting Feedback: If a video has a lot of dislikes, it could mean that the video isn’t resonating with the right target audience. This can cause a disconnect leading to higher-than-average dislikes. Knowing how many dislikes a video has allows marketers to gauge how well their content is being received by others.
Competitive Analysis: Another reason you may want to see how many dislikes a video has is to compare yourself against your competitor’s videos. This can give you an idea of what’s working well for others and what’s not. The dislike counter can also indicate topics for you to avoid when creating videos for a certain niche.
Measuring Engagement: Dislike counts are just one of the engagement metrics on YouTube, and marketers might want to track this along with other metrics like views, comments, and likes to get a full picture of how their content is performing.
Understanding Your Target Audience: Dislike counts can give marketers some insight into what their target audience likes and doesn’t like. This allows them to create content that better resonates with their target audience as well as improves the effectiveness of their ads.
Gathering Data On Other Campaigns: By paying attention to the number of dislikes over time across several videos from the same creator you can gauge what topics and video editing styles are working best. This paves the way for you to mimic successful content strategies and avoid others’ mistakes.
So there you have it! Dislike counts on YouTube can give marketers a lot of valuable information, and they can use that information to make their content even better.
What Seeing YouTube Dislikes Can Do For You
Seeing YouTube dislikes can allow you to make informed decisions as a digital marketer. It can help you decide on which influencers to sponsor or find out what video topics or editing choices aren’t working for other creators. If you want to learn more about ways to analyze your competition in the field of digital marketing check out the rest of our blog.