TikTok has become one of the most popular social media platforms in recent years, with millions of users creating and sharing videos daily. While many people view TikTok as entertainment to pass the time, the platform also offers significant opportunities for making money. If you’ve ever wondered how to make money on TikTok in Canada, you’re in the right place.
In Canada, businesses and influencers alike are using TikTok to promote their products and services, build their brand, and generate revenue. In this article, we will explore the top strategies for making money on TikTok in Canada. Whether you’re looking to expand your business or monetize your content as a creator, this article can help you achieve your goals.
Does TikTok Pay in Canada?
In order for us to answer “how to make money on TikTok in Canada”, we need to address a common concern first. While you can earn money on TikTok, the platform does not directly pay creators in Canada or any other country. However, TikTok provides a platform for creators to showcase their content and grow their following. This is a great way to get leads and drive traffic and sales from TikTok. Creators can also earn money through brand partnerships, sponsored content, affiliate marketing, and more.
What Are the Requirements for Getting Paid?
If you’re wondering how to get paid on TikTok, there are a few requirements that must be met. Once you have a TikTok account and high-quality content that resonates with your audience, you need to become eligible for monetization opportunities. Creators must have a certain number of followers and engagement on their videos in order to be eligible for brand partnerships and sponsored content. TikTok also has strict guidelines on content creation and community standards that creators must adhere to. Finally, creators must have a verified account and a linked payment method to receive payouts from TikTok. So while you can get paid from TikTok in Canada, there are some limitations to getting paid. But how does TikTok pay in Canada? One of the most popular ways is through the Creator Fund.
How to Join the TikTok Canada Creator Fund
You may be wondering: is the TikTok Creator Fund available in Canada? Yes, the Creator Fund is now available in Canada! TikTok Canada Creator Fund is a program that provides financial support to eligible creators based on their performance and engagement metrics. To join the program, creators must meet specific eligibility requirements.
You must be at least 18 years old, have at least 100 000 followers, and meet certain content guidelines. Once accepted, you can earn money through the fund based on various factors, such as the engagement rate of your videos and the number of views you receive. To apply for the TikTok Creator Fund, you can go to your TikTok profile, click on the three dots in the top right corner, and select “Creator Fund.” Yes, it’s that easy.
How Much Money Can You Make on TikTok?
Once you’ve joined the Creator Fund, how much money can you make on TikTok? TikTok has rapidly become one of the most popular social media platforms in the world. It hit 3 billion downloads in 2021 with over 1 billion monthly active users. There are an average of 650 000 new users joining daily. With such a large audience, it’s no surprise that many people are wondering how to make money on TikTok in Canada. TikTok surpassed $2.5 billion dollars in consumer spending in 2021, making it the top-grossing app.
As these statistics indicate, TikTok is one of the best social media platforms to earn money. While the amount of money you can make on the platform varies widely based on follower count, engagement, and niche, there are some general guidelines that can give you an idea of what to expect.
Nano influencers are creators with a relatively small following, typically in the range of 1000 to 10 000 followers. While this may seem like a small audience, nano influencers can still make money on TikTok through sponsored content, affiliate marketing, and other monetization methods. The key for nano influencers is to focus on building a highly engaged and loyal fan base. With a dedicated following, nano influencers can earn anywhere from $5 to $10 per sponsored post, depending on their niche and brand.
Micro-influencers are creators with a slightly larger following. They fall in the range of 10 000 to 100 000 followers. As the follower count increases, so do the opportunities for monetization. Micro-influencers can make money on TikTok through sponsored content, affiliate marketing, merchandise sales, and more. The average rate for a sponsored post from a micro-influencer is between $60 and $90, depending on the niche and the brand.
Mid-tier influencers are creators with a following of around 100 000 to 500 000 followers. This is where the real money starts to come in. Mid-tier influencers can make money on TikTok through the same monetization methods as nano and micro-influencers. The difference is in the payout of about $200 and $400 per sponsored post. At this level, many influencers start to hire managers and agents to help them negotiate deals and manage their brand partnerships.
Macro influencers are next-level creators. To be considered a macro influencer you must have at least 500 000 followers. At this level, the opportunities for monetization are almost endless. Macro influencers can make money on TikTok through sponsored content, brand partnerships, merchandise sales, live events, and more. They can earn an average rate of $400 to $600 per sponsored post. At this level, many influencers also start to diversify their revenue streams by launching their own products or services.
Top TikTok Influencers
The top TikTok influencers are the biggest earners on the platform making enough bank to retire on. Creators with 1 million or more followers are considered TikTok royalty. These creators have achieved celebrity status on the platform and can command huge fees for brand partnerships and sponsored content. They can earn an average of $750 to $1000 or more per post. The highest-paid TikTok influencers can make millions of dollars per year from their social media presence alone. For example, according to Forbes, Addison Rae, one of the top TikTok influencers, made $5 million in 2020 from brand partnerships, merchandise sales, and more.
How to Make Money on TikTok in Canada
Now that you know all about the vast earning potential of TikTok, we’re going to cover the different ways how to make money on TikTok in Canada.
One of the most popular ways to make money on TikTok is through sponsorships. Brands pay TikTok influencers to promote their products or services on their channels. To get sponsored, you’ll need to have a large following and engagement rate. It’s important to choose sponsorships that align with your brand and values to maintain authenticity with your followers. Negotiating payment terms and including a clear call-to-action can also increase the chances of securing sponsorships. As a TikTok influencer, building relationships with brands and consistently producing high-quality content can lead to more sponsorship opportunities and higher earnings.
Another way to make money on TikTok in Canada is through affiliate marketing. Affiliate marketing involves promoting a brand or product on your channel and earning a commission for each sale made through your affiliate link. The Amazon Finds TikTok trend is one such way to earn a commission through affiliate marketing. To be successful in affiliate marketing on TikTok, it’s important to choose products that align with your niche and audience. Creating engaging content and providing valuable information about the product can increase conversions. It’s important to disclose that the post is sponsored and include the affiliate link in the video description. Consistently producing high-quality content and building a loyal audience can earn you more affiliate opportunities and money.
TikTok creators in Canada can also make money by selling merchandise to their followers. Selling merchandise on TikTok is a great way to earn passive income and monetize beyond advertising revenue. This includes clothing, accessories, or other products that align with your brand and audience. To sell merchandise on TikTok, creators can use the app’s integrated commerce feature or provide links to their online store. A loyal following and high-quality content can increase your likelihood of making sales. Collaborating with other creators or brands to promote the merchandise can also help increase visibility and drive sales. Habits New York is one such example of a clothing brand that hires TikTok brand ambassadors to increase reach.
TikTok creators can earn money through live streams by receiving gifts from viewers. Viewers can purchase virtual gifts using in-app currency and send them to creators during their live stream. Creators can then convert these gifts into real money. To become eligible for the live-streaming feature, creators must have at least 1000 followers and be over 16 years old. Consistently engaging with their followers and building a loyal fanbase can increase the chances of receiving gifts. Creators can also collaborate with other creators or brands to increase the visibility of their live streams and reach new audiences.
Partner With Brands or Influencers
Partnering with brands or other influencers is a great way to make money on TikTok. Brands may offer sponsored content opportunities, where creators are paid to promote the brand’s product or service. Influencers can also collaborate with other influencers to increase their reach and audience. TikTok Creator Marketplace is a tool on TikTok that you can use to get discovered by businesses. Creating high-quality content that aligns with the brand’s values and target audience is an easy way to get recruited by them. Having a large following and engagement rate will also increase your value to brands. Building relationships with brands and influencers can earn you a consistent income long-term.
Create In-Feed Ads
Partnering with the platform to create in-feed ads is another way to make money on TikTok. In-feed ads are short videos that appear on the For You page (FYP) or in-between videos on a user’s feed. Creators can partner with TikTok to create ads that promote their own products or services, or they can create sponsored ads for brands. To create in-feed ads, you need to apply for TikTok’s Creator Fund. Creators can also earn a share of the revenue generated by the ads they create, making it a lucrative way to make money on the platform.
Crowdfund Projects With Donations
Crowdfunding on TikTok is an innovative way to generate income while connecting with your followers. TikTok users can launch campaigns to raise money for various causes, from personal projects to charitable causes. This feature allows creators to monetize their content while sharing their passions with the community. By setting up a crowdfunding campaign on TikTok, creators in Canada can leverage their audience and collect funds through donations. TikTok users can offer incentives for donations and spread the word about their campaign through hashtags and other strategies. This can be a great way to fundraise for creative projects or give back to the community.
TikTok allows content creators in Canada to monetize their accounts through “Live Gifts,” a feature that allows viewers to send virtual coins or “Diamonds” to creators as tips. Creators can then convert these diamonds into real money. Another way to collect tips is by signing up for an account on Buy Me a Coffee. It allows you to monetize your follower base by offering memberships to exclusive content for a custom fee.
Start a Patreon
Patreon is another platform that can help you earn money from your TikTok following. With Patreon, you can offer exclusive content and perks to subscribers in exchange for monthly payments. This allows for a more consistent and reliable source of income for TikTok creators. Patrons can support their favorite creators, while creators can offer rewards such as early access to content, merchandise, and personalized shoutouts in return. To be successful on Patreon, it’s crucial to have a dedicated fanbase who are willing to support your work.
Become a TikTok Consultant
One of the ways to make money on TikTok in Canada is to become a TikTok consultant. Many businesses are looking to expand their reach on TikTok and are willing to pay for expert advice. As a TikTok consultant, you can offer services like content creation, strategy development, and analytics tracking. To become a TikTok consultant, you will need to have a good understanding of the platform, its algorithm, and its trends. It is also important to have strong communication skills to pitch your services effectively. With the increasing popularity of TikTok, the demand for TikTok consultants is also on the rise!
Conclusion: How to Make Money on TikTok in Canada
In conclusion, TikTok provides an excellent opportunity for Canadians to make money online through the strategies we outlined in this article. Whether you’re a business or TikTok influencer, there are numerous ways to monetize your content. From sponsorships and affiliate marketing to selling merchandise, the possibilities are endless. Moreover, the TikTok Canada Creator Fund offers financial support and incentives to creators. With dedication, consistency, and creativity, anyone can make money on TikTok in Canada.
Read our blog for more information on how to create TikTok content that drives revenue, or check out our digital marketing services to sustainably grow your business.