When it comes to growing your business online through e-commerce, ranking for as many keywords as possible can be a large part of your success. Have you ever wondered about the power of keywords and word count when Google ranks product pages? In this article, we’ll explore the strategic advantage of a high word count on your website’s product pages. We will also go over additional sections you can add to your product pages to inspire more content and a higher word count.

Why do product pages need a high word count?

word count and seo

Product pages with a higher word count have a higher chance of ranking in search results. By having more words on your product pages, they can rank for a wider variety of keywords, while also having a higher keyword density allowing them to compete against other websites selling similar products.

Search engines thrive on context-rich content, and a high word count ensures that the page is laden with pertinent terms, subsequently boosting its visibility in search results. Having more words on your product pages can also lead to a longer average time-on-page which can then lead to more conversions.

A high word count can also help distinguish product pages from collection, category, or even blog pages in the eyes of search engines. It showcases a commitment to transparency and providing value to your website visitors. Search engines recognize this effort and are more inclined to reward it with better rankings. Ultimately, a high word count on product pages is not just about filling space; it’s about creating an immersive, informative, and persuasive environment that both users and search engines appreciate and reward.

What Are The Benefits Of Having a High Word Count

Having a high word count on your product pages offers many advantages. Let’s delve into the primary benefits you can receive when increasing the word count on your product pages.

Comprehensive Information: A more extensive product description provides customers and website visitors with a detailed understanding of the product’s features, benefits, and specifications.

Enhanced SEO: Search engines favor longer, high-quality content. Detailed product descriptions improve visibility in search engine results, leading to increased organic traffic.

Reduced Bounce Rate: Engaging, longer content keeps visitors on the page for a prolonged period, thus reducing the bounce rate—an indicator of quality content.

Addressing Customer Concerns: In-depth content anticipates and addresses common questions, concerns, and objections, building trust and confidence in potential buyers. Think of common FAQ sections.

Establishing Authority and Trust: A detailed product description demonstrates expertise, establishing trust and authority.

Conversion Optimization: Well-crafted, detailed descriptions persuade potential customers to make a purchase by highlighting unique selling points, benefits, and advantages.

Cross-selling and Upselling Opportunities: Longer content allows for showcasing related products, accessories, or complementary items, potentially increasing the average order value. It also gives visitors opportunities to share your products on other platforms like Facebook.

By incorporating these elements into your product pages, you not only enrich the user experience but also lay the foundation for a stronger online presence and higher conversion rates.

Sections To Add To Product Pages To Increase Word Count

product reviews and extra sections

To increase the word count on your product pages while offering valuable information to potential customers, consider adding these sections:

Product Description:

A comprehensive and detailed description of the product’s features, benefits, and specifications is fundamental when selling products online. A product description serves as the first touch point for potential customers to gain a thorough understanding of your product.

Technical Specifications:

Include specific details about the dimensions, materials, weight, size, and other technical aspects of your product. This section caters to those seeking precise information about the product. If you are selling tech products, this section is extremely important and is often the first thing people will look at.

How-To Guides or Instructions:

Offer step-by-step instructions on how to use, assemble, install, or maintain the product. This adds significant value by ensuring customers can make the most of their purchases. It also serves as post-purchase dissonance making them feel better about purchasing from you.

Customer Reviews and Testimonials:

Showcasing customer reviews, ratings, and testimonials can be a powerful addition as well as the potential for more keywords. This provides social proof and insights from those who have experienced the product firsthand.

FAQs (Frequently Asked Questions):

Anticipate and answer common questions potential buyers might have about the product. This not only saves time but also instills confidence in potential customers as well as can earn your product page a zero position in Google’s search rankings.

Comparisons with Similar Products:

Highlight what sets this product apart and why it might be a better choice than your competition. You can also use this section to upsell related products or add-ons. This assists customers in making an informed decision based on their specific needs while persuading them to add to their cart.

Customer Use Cases or Scenarios:

Provide examples of how different types of customers can benefit from using the product. This helps potential buyers envision the product’s value in their own context. This doesn’t have to be in the form of reviews either. Instead, this can be text examples in a list format.

Warranty and Return Information:

Explain the product’s warranty terms, including what is covered, the duration, and any specific conditions. This instills confidence in customers regarding the quality and longevity of the product.

Safety and Compliance Information:

Include information about safety standards, certifications, or compliance with industry regulations. This is particularly crucial for products where safety is a primary concern.

Videos or Multimedia Content:

Embedding videos demonstrating the product in use, providing tutorials, or showcasing its benefits adds a dynamic element to the page, enhancing understanding and engagement.

By incorporating these sections, you create a comprehensive and informative product page that caters to a wide range of customer needs and preferences while greatly increasing your word count. With a higher word count from each of these sections, you can expect more traffic to your website and product pages.

How Will Adding These Sections Improve Product Page SEO

product page layout

Adding these sections to your product pages can enhance SEO efforts in several key ways. First and foremost, it facilitates keyword optimization. Each section provides opportunities to naturally incorporate relevant keywords and phrases related to your product. This helps search engines understand the content and rank it for relevant searches, ultimately improving visibility.

Search engines tend to favor pages with substantial, high-quality content. This not only signals to search engines that the page is valuable but also provides more opportunities for search queries to match the content.

Additionally, a focus on user experience is a great way to build your audience. Clear and comprehensive content helps users find the information they need quickly and easily. This aligns with search engines’ efforts to deliver content that is user-friendly and satisfies the needs of the searcher.

Adding these sections aligns with search engines’ goal of delivering content that directly addresses user needs, thereby improving the likelihood of ranking for relevant searches.

Which of these sections can be turned into structured data for schema?

Several of the suggested sections can be turned into structured data for schema markup to provide search engines with more detailed information about your product:

  1. Technical Specifications
  2. Customer Reviews and Testimonials
  3. FAQs (Frequently Asked Questions)
  4. Warranty and Return Information
  5. Safety and Compliance Information
  6. Additional Accessories or Add-Ons
  7. Videos or Multimedia Content
  8. Customer Testimonials or Case Studies

Want To Learn More About Improving Product Page SEO?

ecommerce sales page

In conclusion, the significance of a high word count on product pages cannot be overstated in the realm of SEO and page ranking. It serves as a cornerstone for a robust online presence, offering potential customers a wealth of information while strategically incorporating essential keywords. Embracing a high word count and incorporating these informative sections into your product pages can be a game-changer for your online presence. To learn more about how to improve your product pages check out the rest of our blog.

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