Did you know that nearly 50% of businesses fail within the first five years? The good news is that there are steps you can take in order to prevent this scenario.

Using social media as a marketing tool is one of the best steps you can take toward ensuring the success of your company.

TikTok is one of the most popular social media platforms in the world. While it’s mostly known for its fun and entertaining videos, TikTok can also be a powerful marketing tool that you can use to drive traffic to your website and increase sales.

Here are some tips on how to use TikTok to increase website traffic and sales for your business.

1. Use TikTok’s Hashtag Challenge Feature

tiktok hashtag challenge

TikTok’s Hashtag Challenge feature is a great way to get your brand in front of a large audience. By creating a branded hashtag challenge, you can encourage TikTok users to create videos using your hashtag.

Not only will this get your brand more exposure, but it will also help you to build a community of engaged users who are interested in what you have to offer. However, you should ensure that the challenge you create is both relevant and interesting to your audience.

There is a big difference between a challenge that your target demographic would have fun participating in and something that seems like a sales promotion.

Related: How to Create Instagram Reels

2. Collaborate With Popular TikTok Users

Another great way to use TikTok to drive website traffic and sales for your business is to collaborate with popular TikTok users.

Collaborating with influencers can help you to reach a larger audience and get your brand in front of potential customers who might not have otherwise heard of you.

As you might guess, it’s in your best interest to carefully vet who you collaborate with. They should not have controversy around them, and they should also be somebody that your audience would be interested in engaging with.

3. Run a TikTok Advertising Campaign

Run a TikTok Advertising Campaign

TikTok offers a variety of advertising options that businesses can use to reach their target audiences. Running a TikTok advertising campaign is a great way to drive traffic to your website and increase sales.

When creating your ad, be sure to use creative and eye-catching visuals that will grab users’ attention. Interestingly, many people overlook how complicated it can be to develop the ideal TikTok ad campaign.

In most circumstances, it’s worth working with a digital marketing agency to help ensure that you are able to develop something that delivers actionable results. For instance, many business owners aren’t quite sure how much they should budget for their advertisements on this platform. Others might not know how to fine-tune how they target their demographic.

Be sure that you keep this in mind when moving forward.

Related: Gen Z social media statistics 

4. Use TikTok’s Shopping Feature

TikTok’s shopping feature allows businesses to showcase and sell their products directly on the platform.

This is a great way to increase sales and drive traffic to your website, as it makes it easy for users to purchase your products without having to leave TikTok. When configured correctly, using this feature could allow you to exponentially increase your sales revenue.

5. Offer Discounts and Promotions

Offering discounts and promotions are a great way to increase sales and drive traffic to your website.

Consider offering a discount code that TikTok users can use when they make a purchase on your website. You can promote your discount code by sharing it in your TikTok videos or in your bio. This encourages people to follow your account and keep up with your content in the future.

Over time, you will establish a solid viewer base that you can leverage to drive sales.

6. Take Advantage of User-Generated Content

TikTok is full of user-generated content that businesses can use to their advantage.

User-generated content, or UGC, is a great way to connect with potential customers and give them a behind-the-scenes look at your business. You can repost UGC on your own TikTok account or use it in your marketing materials.

How you choose to incorporate UGC is up to you and will vary heavily depending on what product or service you offer.

7. Use TikTok to Tell Your Brand’s Story

TikTok is a great platform for telling your brand’s story.

You can use a TikTok strategy to share the history of your company, your mission, and what makes you unique.

Your story is a great way to connect with potential customers and give them a reason to support your business. When conveyed appropriately, you can ensure that your audience fully understands key information about your brand that will compel them to work with you in the future.

Related: What Is Newsjacking And How Does It Affect SEO

8. Share Helpful and Engaging Content

In addition to telling your brand’s story, you should also focus on sharing helpful and engaging content that potential customers will find valuable.

Your content should be relevant to your industry and offer some sort of value to users. For example, you could share tips on how to use your products or share interesting facts about your industry. If your content is not useful, your audience won’t be able to get any value out of it.

The same can be said about unengaging content that does not hold their attention.

9. Leverage TikTok’s Live Streaming Feature

leveraging tiktok live streams
TikTok’s live streaming feature is a great way to connect with potential customers in real time. You can use TikTok Live to give your followers a behind-the-scenes look at your business, host Q&As, or share exclusive deals and promotions.

This can help you to build a connection with your audience and increase sales. You should always announce ahead of time before you plan on using the Live feature.

This will help ensure that the largest number of people possible are ready to tune in.

Related: How Does the TikTok Algorithm Work?

What Are the Benefits of Using TikTok to Drive Traffic?

tiktok sales infographic
There is a handful of miscellaneous tips that can help drive traffic and sales for your business. When leveraged correctly, it could help take your performance to the next level.

Some of the most notable include…

1. Increased Exposure

Using TikTok to market your business can help you to get more exposure for your brand. It has one of the largest user bases for a social media platform, which means that there is plenty of opportunity for your brand to be seen by new people.

In some cases, you might find that tens of thousands or even millions of people learn about your brand when they otherwise may not have.

2. Improved Brand Recognition

TikTok marketing can also help you to improve brand recognition. As more people see your videos and branded content, they will begin to associate your company with the content that they enjoy.

From here, it’s only a matter of time before they become familiar with your brand and what you have to offer. This will lead to an increased amount of traffic to your website as time goes on.

Related: How to get more views on TikTok

3. Greater Engagement

TikTok marketing can also help you to achieve greater engagement with your target audience.

The platform is designed for users to interact with the content that they see, which allows you to start a conversation with your audience and get them engaged with your brand. After all, you can’t expect to get anything out of your content if nobody engages with it.

4. Increased Sales

Finally, using TikTok to market your business can also lead to an increase in sales and revenue.

As more people become aware of your brand and what you have to offer, they will be more likely to make a purchase from you. Overall, there are many benefits to using TikTok to drive traffic and sales for your business. If you’re looking for a way to reach a larger audience and boost your sales, then TikTok marketing is a great option for you.

What Common Challenges Do Businesses Face?

There are a few common challenges businesses face when using TikTok as a marketing tool.TikTok is a highly competitive platform with a lot of businesses vying for attention.

This can make it difficult to stand out from the crowd and get your brand noticed. As you might guess, this is especially true for businesses that operate in competitive industries. Common examples include fashion, music, home appliances, etc.

TikTok users are typically younger generations who may not have a lot of disposable income. This can make it hard to sell products or services on the platform. This also means that you should be careful who you choose to target on the platform, as you need to focus on people who have buying power.

Finally, TikTok is constantly changing and adding new features. It can be difficult to keep up with the latest trends and ensure that your marketing strategy is effective. So, it’s crucial that you constantly conduct research to stay on top of emerging trends and gain insight into how your audience behaves.

Driving Website Traffic Through TikTok Is Easier Than It Seems

Despite these challenges, TikTok is still a powerful marketing tool that businesses can leverage to boost website traffic and increase sales. By using the tips above, you can overcome these challenges and succeed in marketing your business on TikTok.

Want to learn more about what we can do? Reach out to one of our TikTok Ads Experts today and see how we can help you.

Originally published . Last updated .

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