If you’re interested in Canadian affiliate marketing, now is the perfect time to explore this flourishing industry. With affiliate marketing contributing to 16% of online purchases in both the US and Canada, there’s a significant opportunity for growth and success. In this article, we’ll teach you how to do affiliate marketing in Canada. We’ll also review the best affiliate programs in Canada, and how much you can potentially earn.

What is Canadian Affiliate Marketing?

Affiliate marketing functions on a straightforward principle: individuals, known as affiliates, promote products or services on their platforms and earn a commission for each sale generated through their unique affiliate links.

The success of affiliate marketing relies on your ability to effectively drive traffic to your affiliate partners’ websites. With 80% of brands already leveraging affiliate marketing programs, it presents a rewarding avenue for marketers in Canada.

Benefits of Affiliate Marketing in Canada

Statista Affiliate Marketing Statistics Chart

According to Statista, affiliate marketing is consistently growing by 10% annually. It’s projected to reach an impressive $15.7 billion by 2024, highlighting its immense potential.

If you’re not already convinced to try it out, here are 5 powerful benefits of affiliate marketing:

Canadians Can Earn US

One of the advantages of affiliate marketing in Canada is the ability to earn in US dollars. By participating in international affiliate programs, Canadian marketers can tap into a larger market and expand their earning potential. This is particularly beneficial considering the strength of the US dollar compared to the Canadian dollar.

Low Barriers to Entry

Moreover, affiliate marketing in Canada offers low barriers to entry, making it accessible to individuals from diverse backgrounds. Unlike traditional businesses that often require substantial upfront investments, starting as an affiliate marketer in Canada requires a minimal financial commitment.

This means that aspiring marketers can enter the industry without the need for significant capital or extensive technical knowledge. It levels the playing field and allows anyone with dedication and a willingness to learn to embark on their affiliate marketing journey.

Low Cost and Low Risk

Affiliate marketing is a low cost and low risk nature. Unlike traditional business models, affiliate marketers don’t have to deal with the burdensome tasks of inventory management, product development, or customer support.

These responsibilities are of the merchants or affiliate programs themselves. As an affiliate marketer, your primary focus is on promoting and marketing the products or services of your chosen partners.

No Product Distribution

Another advantage of affiliate marketing in Canada is the absence of product distribution responsibilities. Affiliates are free from the logistical challenges of product storage, packaging, and shipping.

Once a customer makes a purchase through your affiliate link, it’s the responsibility of the merchant to handle fulfillment. This frees up your time and resources, enabling you to focus on what you do best: marketing products or services.

Set it and Forget it

Once you’ve established a platform with engaging and valuable content that attracts visitors to your website, you can generate passive income through your affiliate links on an ongoing basis.

As long as your content remains relevant and continues to attract visitors, you have the potential to earn passive income from your affiliate partnerships. This allows you to have greater flexibility and freedom in managing your time and resources.

How to Do Affiliate Marketing in Canada

How to Do Affiliate Marketing

Now that you understand the basics of affiliate marketing, let’s discuss the programs you can sign up for to get started.

Pick a Niche and Start Your Site

The first step in embarking on your affiliate marketing journey in Canada is to choose a niche industry that resonates with your interests, expertise, or passion. This allows you to establish yourself as an authority in a specific area and cater to a targeted audience.

Once you have identified your niche, it’s time to create a website or blog. This serves as your online hub, where you can showcase your content, promote affiliate products, and engage with your audience.

Drive Traffic to Your Site

Building a website is just the beginning; you need to drive traffic to it to generate visibility and attract potential customers. There are various strategies you can use to increase traffic to your site.

Content creation is key. Produce high-quality, valuable content that addresses the needs and interests of your target audience. Remember to implement SEO techniques to optimize your website’s visibility in search engine results.

You can also leverage social media platforms to share your content and engage with your followers. Additionally, consider implementing email marketing campaigns to reach out to your subscribers and drive them back to your site.

Choose Affiliate Programs and Partners

Research is crucial when selecting affiliate programs and partners. Look for reputable and established programs that offer products or services that align with your niche.

Consider factors such as commission rates and the level of support provided by the affiliate program. It’s important to choose programs that are well-suited to your audience’s interests and preferences to maximize your earning potential.

Create Affiliate Marketing Content

Content creation lies at the heart of affiliate marketing. Once you have chosen your niche and affiliate programs, it’s time to develop compelling content that promotes the products or services of your affiliate partners.

Focus on creating content that builds trust with your audience and positions you as an authority source of information in your niche.

Track Your Results

To gauge the effectiveness of your affiliate marketing efforts, it’s important to track and analyze your results. Use analytics tools to monitor metrics such as clicks, conversions, and revenue generated from your affiliate links. This data allows you to identify which strategies are working well and which ones may need adjustment.

Best Affiliate Programs in Canada

ShareASale Affiliate Platform


ShareASale is a popular affiliate marketing platform that offers a wide range of affiliate programs for Canadian marketers. It provides access to a diverse selection of merchants across various industries, allowing affiliates to choose partners that align with their niche and target audience.

ShareASale provides robust tracking and reporting tools, making it easier for affiliates to monitor their performance and optimize their campaigns. With competitive commission rates and a user-friendly interface, ShareASale is a trusted platform for affiliate marketers in Canada.


ShareASale requires affiliates to have a functioning website or blog.


Commission rates vary depending on the affiliate programs within ShareASale, typically ranging from 5% to 30%.

Amazon Associates Canada

Amazon Affiliate Program

Amazon Associates Canada is an affiliate program offered by Amazon. As an affiliate, you can promote a huge amount of products available on Amazon’s platform. With Amazon’s extensive product selection and trusted reputation, this affiliate program offers Canadian marketers a lucrative opportunity to monetize their websites or blogs.


Affiliates must have a website or app that complies with Amazon’s policies.


Commission rates depend on the product category, ranging from 0% to 10%.

Best Buy Affiliate Program

Best Buy Affiliate Program

The Best Buy Affiliate Program enables Canadian marketers to promote a wide range of consumer electronics, appliances, and other tech-related products available at Best Buy. Affiliates earn commissions on qualified sales generated through their referral links.

With a strong brand presence and a diverse product catalog, the Best Buy Affiliate Program provides Canadian marketers with an attractive opportunity to monetize their technology-focused websites or blogs.


Affiliates need to have a website that meets Best Buy’s program criteria.


Commission rates are typically between 1% and 2.5% on qualified sales.

Wayfair Affiliate Program

Wayfair Affiliate Program

The Wayfair Affiliate Program offers Canadian marketers the chance to promote Wayfair’s vast selection of furniture, home accessories, and interior design products. Wayfair provides affiliates with access to a range of creative assets, including banners and product feeds, to enhance their promotional efforts.

With competitive commission rates and a strong brand reputation, the Wayfair Affiliate Program presents Canadian marketers with a profitable avenue for monetizing their home and decor-focused websites.


Wayfair requires affiliates to have a website with original content.


Commission rates vary based on the product category, with rates ranging from 5% to 7%.

Nordstrom Affiliate Program

Nordstrom Affiliate Program

The Nordstrom Affiliate Program allows Canadian marketers to collaborate with Nordstrom to promote an extensive collection of clothing, shoes, accessories, and beauty products. With Nordstrom’s reputation for quality offerings, this affiliate program is a great opportunity to monetize your fashion or lifestyle websites. Nordstrom provides affiliates with access to marketing assets, product catalogs, and reporting tools to support their promotional efforts.


Affiliates must have a website or blog with substantial and relevant content.


Commission rates start at 2% and can reach up to 20% for some product categories.

Conclusion: Affiliate Marketing Canada

In conclusion, affiliate marketing can serve as a lucrative avenue for generating passive income. As an affiliate marketer in Canada, remember to adhere to Canadian branded content guidelines and disclose your affiliate links transparently. With dedication, strategic planning, and continuous refinement of your marketing, you can capitalize on this growing industry.

If you’re ready to get started, check out the rest of our blog for the latest tips, tricks, and trends in digital marketing!

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