Did you know that 75% of users never scroll past the first page of search results? When it comes to getting found online, every aspect of how your website appears to users matters. An often overlooked part of search result previews is the page’s URL.

While it is easy to remember to optimize your content, title tag, and even your meta description, page URLs are often forgotten when it comes to SEO. In this article, we will go over how long should a URL for SEO, the significance of URL length, and provide actionable insights to help you optimize your URLs to rank higher in search results.

What Is A URL?

URL stands for uniform resource locator and acts as the digital address for resources on the internet. This can be images, web pages, videos, files, and anything you can find online. For websites, think of a page’s URL as the entry point to that website. This makes This makes it extremely important for attracting new visitors to your website.

What Does A URL Look Like?

parts of a url

A URL, or Uniform Resource Locator, typically looks like this:


Let’s break down each component of the URL. In this example, it includes a protocol, domain name, and path.

Protocol: In this example, “https://” indicates the protocol used to access the resource. Common protocols include HTTP (Hypertext Transfer Protocol) and HTTPS (HTTP Secure).

Domain Name: “heytony.ca” represents the domain name of the website where the resource is located. The domain name identifies the specific web server hosting the content.

Path: “/service/search-engine-optimization/ ” specifies the directory path or file path within the website’s structure where the page is located.

Together, these components form a complete URL, allowing users and web browsers easily access the contents of this page.

Why Does URL Length Matter?

how long should a url be

URL length matters for several reasons, primarily due to its impact on user experience and search engine optimization (SEO). A short and readable URL enhances user experience by making it easier for visitors to understand the content and purpose of a webpage at a glance.

Long, convoluted URLs can be difficult to read and comprehend, potentially leading to user confusion and frustration. Moreover, shorter URLs are easier to share and remember making return visits to a page much easier.

From an SEO perspective, URL length can influence search engine crawlers’ ability to index and rank web pages effectively. Search engines like Google prioritize user-friendly URLs that accurately reflect the content and structure of a webpage. Shorter, keyword-rich URLs tend to perform better in search engine results pages (SERPs), as they provide search engines with clear signals about the page’s relevance to specific search queries. Additionally, shorter URLs are more likely to be clicked on and shared by users, contributing to higher click-through rates and improved organic traffic.

What Is the Maximum URL Length?

The maximum URL length varies depending on the web browser, server software, and other factors involved in handling HTTP requests. However, as a general guideline, most modern web browsers support URLs of up to 2,083 characters in length.

However, when it comes to SEO you would never want to have your URLs even half this length.

What Is The Best URL Length For SEO?

url length vs google ranking

For SEO, the ideal URL length typically ranges from 50 to 60 characters. However, it’s important to prioritize clarity, relevance, and readability over strict character counts. Shorter URLs tend to perform better in search engine results pages (SERPs) because they are easier for users to read, share, and remember. Additionally, shorter URLs are more likely to display completely in search engine snippets, improving click-through rates and user engagement. Avoid unnecessary words, symbols, or parameters that add complexity without providing additional value.

What Is a Dynamic URL?

A dynamic URL is a web address that is generated dynamically by a web server in response to user input or other variables. Unlike static URLs, which remain unchanged unless manually modified, dynamic URLs often contain parameters or session IDs appended to the base URL. These parameters dynamically determine the content displayed on the webpage, allowing for personalized or interactive experiences. Dynamic URLs are commonly used in e-commerce platforms, content management systems, and web applications to serve dynamic content based on user interactions, preferences, or database queries.

What Is A Static URL?

A static URL is a fixed web address that remains unchanged unless manually modified by a webmaster. It typically consists of a simple, human-readable structure that directly reflects the content and organization of the associated webpage. Static URLs do not contain parameters or session IDs and are not generated dynamically based on user input or other variables. Instead, they provide a clear and permanent address for accessing specific web pages, making them easy to index, share, and understand by both users and search engines. Static URLs are often preferred for their simplicity and SEO-friendliness, as they provide clear indications of webpage content and facilitate better search engine visibility.

Most pages on your website should have static URLs in order to rank on search engines like Google.

How do dynamic URLs differ from static URLs in terms of SEO?

dynamic vs static url

Dynamic URLs and static URLs differ in structure and content generation methods, impacting their SEO performance differently. Static URLs are fixed addresses that remain unchanged unless manually modified. They typically include descriptive keywords related to the content of the webpage and are often considered more SEO-friendly due to their clarity and relevance. Search engines tend to favor static URLs because they provide clear indications of the webpage’s content and are easier to index and rank. Additionally, static URLs are more likely to be shared by users, contributing to higher click-through rates and improved organic traffic.

On the other hand, dynamic URLs are generated dynamically by web servers in response to user input or other variables. They often include parameters or session IDs appended to the base URL, resulting in longer and less user-friendly addresses. Dynamic URLs may contain arbitrary strings of characters or numbers that offer little insight into the webpage’s content, making them less favorable for SEO. Search engines may struggle to interpret dynamic URLs accurately, leading to indexing issues and potentially lower search engine rankings. In most cases, dynamic URLs won’t rank at all.

How Important Is It To Use Keywords In URLs?

Using keywords in URLs is important for several reasons, as it can positively impact search engine optimization and user experience. Including relevant keywords in URLs provides search engines with valuable context about the content and topic of a webpage, helping them understand its relevance to specific search terms. When users encounter URLs that contain keywords related to their search, they are more likely to perceive the webpage as relevant and click on the link, leading to higher click-through rates and increased organic traffic. Additionally, keywords in URLs can enhance the overall readability of pages found online.

Overall, incorporating appropriate keywords into URLs can significantly contribute to improving search engine rankings, attracting organic traffic, and enhancing website visibility.

How does a URL differ from a domain name?

A domain name serves as the unique identifier for a website, while a URL specifies the precise location of a specific resource within that website. While the domain name represents the overall address of the website, including its top-level domain (TLD) like “.com” or “.org,” a URL provides the detailed path to a particular webpage, file, or resource. In essence, the domain name acts as the broader label for the website, while the URL acts as the specific address for accessing individual content within that domain.

Can A URL Be Too Short?

Yes, a URL can be too short, but it’s relatively uncommon and typically not a significant concern. Extremely short URLs may lack descriptive information about the content they point to, making them less informative for users and search engines. Additionally, overly short URLs might be susceptible to being perceived as spammy or suspicious, particularly if they appear to be randomly generated. However, as long as a short URL effectively communicates the content it leads to and is not misleading, it can still serve its purpose efficiently and rank high in search results.

Want To Learn More About URLs and their impact on SEO?

If you want to learn more about URLs, URL length, and their impact on SEO check out our blog. We cover many aspects of SEO from optimizing your website, to the tools we use every day.

Originally published . Last updated .


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