As of 2023, Shopify powers over a million online stores worldwide. While it’s a leading platform for all-things-ecommerce, can you use Shopify for non ecommerce? In this article, we’ll explore how you can use Shopify’s unique features to build a non ecommerce website (and whether you should).

What Is Shopify Best Suited For?

Shopify Statistics

Shopify is an ecommerce platform for building online storefronts. It offers a plethora of features tailored to support online stores. Shopify offers many tools to manage product catalogs, process payments, and more.
For ecommerce businesses, Shopify proves to be an excellent choice. Shopify accounted for 10% of all US ecommerce shopping and 561 million shoppers in 2022 alone.

Can You Use Shopify for Non Ecommerce Websites?

Yes, you can use Shopify for non ecommerce websites. But not without limitations. While Shopify offers various components for traditional websites, they aren’t optimized for non ecommerce.

Benefits of Using Shopify for Non Ecommerce Websites

Although Shopify is for selling products, here are four key benefits of using Shopify for non ecommerce:

Build Your Website With Drag-and-Drop

Firstly, Shopify provides an intuitive drag-and-drop interface. This allows users to create professional-looking websites easily.
With such a user-friendly approach, businesses can create visually appealing websites at a budget-friendly price.

Integrate With Other Platforms

Shopify Apps

Shopify offers seamless integration with many third-party apps and platforms. This allows non ecommerce businesses to enhance their website’s functionality on Shopify.

Customize Your Brand With Apps

Shopify’s app store has a plethora of tools to tailor your website’s appearance to match your brand identity. Additionally, you can use themes to customize your website with your branding.

Optimize Your Conversions

Lastly, Shopify offers valuable analytics tools for both ecommerce and non ecommerce websites alike.
Understanding user behavior through analytics can help you audit and improve your website’s performance.

Shopify Features for Non Ecommerce Websites

The ecommerce platform offers advanced features for businesses in various subscription plans. Shopify plans start at $7 CAD/month for the most basic features. Some features include:

Shopify Analytics

Shopify offers comprehensive analytics and reporting tools. These analytics can help non ecommerce businesses understand visitor interactions and make data-driven decisions to improve their site.

Globo Request a Quote

Globo Request - Shopify App

Globo Request a Quote is beneficial for non ecommerce businesses that provide services or made-to-order products. Instead of the traditional checkout process, potential customers can request a quote. Businesses can respond with customized quotes.


For businesses offering consultations or appointment-based services, BookThatApp provides a functional and responsive bookings calendar, enhancing user experience and reducing the need for third-party booking apps.

Events Calendar

Events Calendar - Shopify App

Non ecommerce businesses can use this app to showcase events, seminars, or classes they offer. The Events Calendar app comes with many layouts and can be synced with external calendars.

How Does Shopify Compare to Other Platforms?

While Shopify can serve as a non ecommerce website builder, it’s essential to compare it to other platforms to make an informed decision:

Shopify vs Squarespace

Squarespace is known for its design-focused approach and flexible templates, making it an appealing option for creatives and artists.
Yet, Shopify’s ecommerce capabilities and app integrations may provide a more robust solution for businesses with future ecommerce aspirations.

Shopify vs WordPress

WordPress is a versatile and widely used platform, suitable for both blogs and websites. It offers more extensive customization options and a vast plugin ecosystem.
Shopify’s simplicity and ease of use (especially for non-technical users) may still make it a preferable choice.

Shopify vs Wix

Wix is a user-friendly platform with a powerful drag-and-drop editor. It’s ideal for beginners and small businesses. If you’re not looking to get into the ecommece landscape, Wix may be a suitable alternative.

Conclusion: Shopify for Non Ecommerce

In conclusion, Shopify is primarily renowned for its unique features that power over a million online stores worldwide. But it can also serve as a powerful website builder for non ecommerce businesses.
Shopify offers valuable resources to create a professional online presence even without selling products. Discover more valuable tips and tricks on how to optimize your Shopify store and maximize its growth on the rest of our blog.

Originally published . Last updated .


Don’t forget to share this post!