87 SEO Tools You Can Use To Climb The Ranks

87 SEO Tools You Can Use To Climb The Ranks

The world of SEO and digital marketing is vast, and in every situation, there are hundreds of different tools you can use.

We have put together the ultimate list of SEO Tools that you can use to increase your search engine rankings. This list includes everything from Local SEO tools, to Keyword Research Tools, to technical SEO tools, CRM management tools, and a few bonuses that will help you save time and money when working on big SEO projects!

Scroll through this post to find the perfect SEO tools for your business, and get ready to start optimizing! We have included tools for every business size, from independent contractors to multinational agencies.

Local SEO tools

When it comes to local SEO, you need to be using a few crucial tools if you want to dominate the search rankings in your area. These tools are essential for expanding your reach and local findability, especially if you are a local service-based business.

Get your business listed on Google Maps & Google Mobile.

Inarguably, the most important thing you NEED to do for your local business is to create a Google My Business account. This will literally get your business on the map and allow customers to leave raving reviews.

Your Google My Business profile can have all of your business relevant information, including service offerings, operational hours, contact information, physical location, and prices. By giving Google as much information as possible, your business profile will be more likely to appear above your competitors on Google Maps.

How does this help? Telling Google where your business is located and describing your services will help people find your business when searching “SERVICE near me.”


Build online directory listings for your local business.

Submit your business listing to over 48 directories in Canada, 89 in the United States, and more in select countries. Think of these directories as the phone book of the internet. Each directory listing will likely include your business name, phone number, address, and industry.

How does this help? Search engines look at a variety of signals from local directories to determine the credibility of a business. Your chances of ranking on maps and mobile increase significantly by appearing in as many local directories as possible. Remember – your business name, address, and phone number should be consistent across all these directories.


Build directories for your local business, track keyword rankings, and fix on-site problems.

Similar to SEM Rush, you can submit your business listing to many directories- this is currently a one-time yearly fee, whereas SEMRush is a monthly fee.

BrightLocal has one of the best keyword tracking systems that allow you to see your ranking on Google Mobile and Google Maps in addition to Google organic results.

A little-known feature hidden inside Brightlocal is their website error scanner. This feature lets you quickly see if you have tagging issues, broken links, slow pages, missing alt text, etc.

It’s a great tool for any location-based business and is also rolling out new tools that show you the proximity of search results to your business location.

How does this help? Aside from the local directories, seeing your rank on Google Mobile and Google Maps – and by knowing exactly which errors to fix on your website, you’ll be able to quickly monitor, identify, fix, and increase your local search rankings. BrightLocal can also help you keep track of your month-to-month SEO progress with its quick and easy reporting feature.


Track everything & submit your website and all of its pages directly to Google

Google Search Console is a very powerful SEO monitoring tool created by Google itself. By verifying your ownership of your site, they will give you the accurate keyword, ranking, and backlink data that you can use to make data-driven decisions when optimizing and updating your website.

By verifying your site and submitting an XML site map, you’re letting Google know that your site exists and that you would like to be indexed. There are also tools within Google Search Console that allow you to check your website’s core web vitals, mobile usability, and remove certain pages from Google’s index.

How does this help? By knowing exactly which keywords people are using to find your website, you can tweak, alter, or re-write content to include those keywords, which, if done correctly, should increase your search ranking.

Related: Long Tail vs Short Tail keywords


Submit your site to the Bing search engine.

Similar to Google Search Console, you can submit your site directly to Bing and let them know that your website exists. They also give you keyword information for Bing search results.

How does this help? Bing is typically ignored by local businesses because it’s a smaller search engine than Google. Bing has about a 3% market share, but as the default search engine for Windows, some users may not even know they’re using it. Businesses that target older demographic profiles may find more success optimizing their website with the data provided through Bing Webmaster Tools.


Get your company listed on Bing Maps.

You can connect your Google My Business account directly with Bing Places to create your listing in seconds! You can also accomplish this goal by purchasing citations through SEMRush or Brightlocal!

How does this help? Other than getting in front of the few users who actually use Bing Maps, this acts as a citation/signal to other search engines that your business is real. Like other directory listings, the more your business has, the better.


Get your business location and contact information listed on Apple Maps.

Although Apple Maps is technically a citation that you can get through SEMRush or Brightlocal, you can submit to Apple Maps directly to manage your listing.

How does this help? As the default Map on iOS devices with a 10 – 12% market share, you’ll be missing out on potential customers if you’re not listed on the platform they’re using.


Embed your map location on your website.

Using Google Maps, you can easily embed your Google My Business Map on your website. Doing this will show the name of your business on the map instead of only showing the address.

How does this help? By embedding the map, you will prevent any “broken map” issues that may arise from doing this in another way. It also makes finding your business location easier in case your business has ever moved locations, or there are inconsistencies across your directory listings.


Check if your website design is mobile-friendly.

With more and more people using mobile devices, your website had better be mobile-friendly! If it’s not, you’re losing out on many potential customers, and you could be penalized by Google. Since September 2022, Google has announced that they will be using a mobile-first indexing approach moving forward when deciding which websites to show first in their search results.

How does this help? This tool lets you know if your webpage is easy to use on a mobile device. Google also places a lot of importance on mobile usability, which impacts your search rankings.


Create a Google Review URL that you can send to happy customers.

When you send your unique URL to clients, it will automatically prompt them to leave a review on your Google My Business profile.

How does this help? Reviews add credibility to your business, not just for other potential customers but also for search engines. The more positive reviews you have, the better your chances of ranking highly in search engines. Every review gives you a chance to respond and show Google that you are actively monitoring your Google My Business listing, which they factor into search rankings.


Analyze your business’ citation score.

Both SEMRush & Brightlocal have this feature; however, with Moz, it’s free and easy to use. Simply enter your business name, address, and phone number,  and it will give you your citation score! The more directories you are listed in with consistent information, the higher your score will be.

How does this help? By knowing which citations need to be fixed, you can fix any inconsistencies, which will help increase your rank. You can also use this tool to check your competitor’s citation score and match their citations.


Submit your business NAP(name, address, and phone number) data to hundreds of directories across Canada and the United States.

How does this help? Another useful tool for building a large number of citations quickly and effortlessly. Remember, the more directories you are listed in, the better your chances of ranking high up in search engines like Google and Bing.

Don’t forget to check out our Local SEO checklist. We use this exact same checklist to help our clients climb the ranks.

Keyword research tools

Knowing which keywords to rank for is critical when it comes to SEO. This should be the first thing you do when starting any SEO campaign. Keyword research and competitive analysis will allow you to determine which keywords are worth ranking for and which ones are out of reach or irrelevant! These tools are great for identifying keyword optimization opportunities that can help you maximize your time and cost-efficiency.

Learn more about how to do keyword research


A free keyword research tool by Niel Patel.

Uber Suggest is a free research tool created by SEO guru Neil Patel. His team has made this keyword research tool visually appealing and easy for everyone – even beginners. It has built-in tools that suggest high search volume keywords and headline ideas. It’s a great tool when looking to do content marketing or understand keyword performance in-depth.

Drawbacks: The free version of Uber Suggest only lets you do limited keyword research. To experience the full benefits of this tool, you will need to pay for an account. (It’s worth it!)

Related: 5 “SEO YouTubers” That You Can Learn From


Premium keyword research tool.

The industry-standard SEO tool. With SEMRush, you can see the analytics for any keyword, including keyword difficulty, related keywords, sites that rank for those keywords, etc. This is beneficial for determining where there are keyword opportunities that you can take advantage of. SEMRush does so much more! To learn more about this tool, please see SEMRush – The Ultimate SEO Tool to learn more about this tool.


Find out the age of a domain and when it was registered.

Domain age is a factor in determining domain authority. Essentially, older domains might have an easier time ranking. There isn’t much you can do to increase your domain age except waiting. The only time this tool is really invaluable is when you’re thinking about purchasing a domain name from another party. Older domains may also already have backlinks pointed to them, which can be an important factor when purchasing an older domain.


Quickly check the heading tags on any specific webpage.

Properly using Heading tags (h tags) can help you shoot to the top of the ranks. When doing keyword research, you should be checking the heading tag situation of the top 10 ranking sites for your keyword to determine your h tag usage. An important thing to remember about header tags is to only have one h1 tag per page.


MozBar is another Chromium-based browser plugin developed by the SEO experts at Moz. This add-on gives you the ability to access any page’s domain authority quickly, page authority, spam score, and other important SEO metrics.

A free and premium version of the MozBar add-on allows you to highlight keywords on a page, export SERP data, and access search data from other countries.

It is a fantastic tool for SEOs looking for an easy-to-use browser add-on to help with competitor and keyword research.


Growth Bar is a premium SEO tool that costs $29 a month for access to a visually appealing keyword research tool that you can use to generate thousands of backlinks and high search volume content.

This SEO tool is very different from other SEO tools in the way it helps you do Content Marketing. By subscribing to GrowthBar, you will have access to their AI writer that can create blog posts for you in minutes – maybe even seconds.

Their Ai writer creates keyword-rich blog articles as long as you need them to be.

While GrowthBar’s AI writing tool is fantastic, this SEO tool also gives you analytics data on specific keywords, backlink analysis, and even marketplace analysis. There are a lot of features built into the GrowthBar monthly SEO subscription service, and it’s clear to see why many SEO experts choose to use GrowthBar when working on organic search marketing campaigns.


This SEO tool directly ties into using Reddit and shows you the monthly search volume for keywords in the United States. By typing the name of any subreddit into the search bar on Keyworddit’s website, it will generate a list of keywords with their search volume so you can identify new keyword opportunities.

For businesses operating in a niche, finding low competition keywords allows you to gain relevancy with people in your target market and provides you with an opportunity to create original content to rank highly for those keywords.


A very useful tool from Google that gives you insight into keyword search data going back all the way to 2004. It allows users to filter the data by country, date, search type, and industry.

Google Trends can check when a search term has reached its peak, if it is resurging in popularity, and can even give you related search terms and topics.

Another reason that Google Trends is a powerful tool for SEOs and marketers is its ability to compare the popularity of 2 or more different search terms against each other. This can come in handy when comparing the viability of 2 competing search terms to identify which one has a higher search volume and general interest.


KeywordTool.io is a fantastic SEO tool for finding new long-tail keyword opportunities. It uses Google’s auto-search complete feature to generate a list of keywords/keyphrases along with their monthly search volume if the search term is trending, its cost per click, and a score to indicate how competitive that keyword is.

An example of ways you can use this tool would be to input “what is the best” and filter through the results to see how others have finished that search.

By using unfinished questions in KeywordTool.io, you can easily and quickly come up with new content marketing headlines that have sufficient search volume for an effective search campaign.

Related: Writing Compelling Headlines


The first time using Answer The Public, you will be amazed by what you see. By simply typing any keyword into the search bar, it will generate an infographic with every question that people are searching with the keyword you put in.

This tool lets you know the top searched long-tail keywords for any topic and even tells you the data behind each one. This tool will help SEO professionals and content marketers come up with headlines and article ideas that answer high search volume questions in a specific niche.


This SEO tool is very similar to Answer the Public’s tool as it also generates a list of related questions to any keyword you tell it.

It is a very useful tool for finding the questions people are asking in a niche and developing new and original content to suit those keywords. A feature in this SEO tool that Answer The Public doesn’t have is its ability to filter search results by language and country. This can be a game-changer for local and smaller-scale SEO projects.


Keyword Surfer is a free and easy-to-use Chromium-based browser add-on that tells you a keyword’s search volume whenever you search it on Google. Once installed, you will be able to see the search volume by country and its average cost per click if you are running PPC search ads.

Keyword surfer also adds similar keyword ideas to the side of every search with related search volume and a similarity score to the search you made.

If you’re having a hard time finding related keywords or phrases, keyword surfer can be a valuable SEO tool to have at your disposal.

Related: Turning Your FAQs Into Blog Posts


This is a great SEO tool for quickly checking the top 10 rankings for any keyword. The key benefits of using Ahrefs’ SERP Checker instead of just searching on Google yourself, is that next to each page it will also tell you the site’s domain rating, number of backlinks, number of referring domains, traffic, number of other keywords that page ranks for, as well as how many site links a search result has.

This can save you plenty of time copy-pasting every link into a tool like theirs or SEMRush to check how many backlinks a website or page has. This is their go-to tool for competitive keyword analysis for many SEO experts, and it is easy to see why.


The Moz Link Explorer SEO tool gives you insight into a website’s backlink structure and neatly organizes it into easy-to-read charts. This tool makes tracking your monthly backlinking progress a breeze.

This tool can be used to check a website for broken links, check a page’s spam score, assess a website’s domain authority, and see a comprehensive list of every backlink a website has, along with the metrics of the linking site.

Those who use this tool can easily find correlations between their link-building strategies and the success of their online marketing efforts.


SEO minion is a very easy-to-use and helpful tool for quickly analyzing a web page’s header tags, internal and external links, broken links, and schema data. It’s a Chromium-based plugin, meaning you can install it on Google Chrome, Opera, or Microsoft Edge.

It’s the perfect tool every SEO should have if they do lots of competitive analysis due to its ability to scan header tags, word count, and links quickly.

On-page SEO tools

You can’t have SEO without your own content. This section is dedicated to tools that will empower you to create meaningful, well-optimized content that will keep readers on the page longer and help you climb organic search rankings without worrying about backlinks and link signals. Everything these tools offer will help you build pages with high-quality content.


Easily get the word count on your webpage or any web page.

Most content management systems, like WordPress, will tell you this information when writing your content; however, if you’re on a competitor’s website, you won’t be able to see their word count without an external tool.

Typically pages with a higher word count rank higher than those that have a lower word count. With that in mind, this isn’t the only on-page ranking factor. Keyword density is another important on-page ranking factor you need to be aware of. To learn more about ranking factors, see our extensive & comprehensive post: Top Factors to keep in mind when doing SEO.

Related: Top 10 free WordPress Plugins


Check the keyword density and keyword usage of any web page.

Since you’re already using this tool for word count, you can simply click on the section to the right to see the keyword density of that page. The idea here is to match the keyword usage of the top-ranking page while having a higher % keyword density.

If the first ranking website uses a keyword six times, you should consider matching them or going for a higher keyword usage on your page.


Convert your images to next-gen image formats that search engines like Google love.

Page speed is critical for ranking. This tool allows you to convert your jpegs or PNGs to .webp. If this is your first time hearing about .webp files, you can learn more about them here: Next-gen image formats.

In short, .webp files maintain image quality and are more compressed (smaller) than jpegs or png files. The smaller file sizes make images less processor and internet bandwidth-intensive which will allow your page to load faster. Search engines favor fast-loading pages, so minimizing loading times can help increase your search rankings.

You can also find a WordPress plugin to speed up your site that will automatically convert your images to the webp format for you.


Quickly check if images on your website or your competitor’s website have ALT-text.

The ALT Text Checker is a great tool to measure how many images are missing ALT-text on any given webpage. ALT-text is how you tell search engines, like Google, what the image is. It is also how Individuals using screen readers know what the image or graphic is. You should be descriptive and use keywords when relevant.

Having relevant and descriptive alt text can rank your images in Google image searches.


Easily optimize and manage your WordPress site’s SEO and easily change your title tags and meta descriptions.

Yoast is our go-to on-site optimization tool when working on websites built with WordPress. The features are seemingly endless, and their Yoast Optimization Score is an excellent indicator if you’re correctly optimizing a piece of content for a specific keyword.

It is also the most downloaded WordPress plugin used on over 5 million websites.

If your site is built on the WordPress platform, this tool will be invaluable to your SEO success.


Compress your website’s photos to improve page loading speed.

If you’re not into using next-gen image formats, this tool will allow you to compress all the images on your site at once, with minimal quality loss. It’s not a perfect process, so make sure you save any images off-site if you need to reupload them.

Smush can save you hours of time manually converting images and optimizing HTML and CSS code. It can save you time optimizing your website’s photos; it can also improve your website’s loading time by compressing all your code.


Is your website responsive? This tool will let you know!

Responsive Design Checker takes the guesswork out of responsive web design. Quickly see how your website performs on a variety of devices. In the early days of responsive design, you would have to actually own these devices in hand to check your website’s responsiveness. This tool allows you to check responsiveness in seconds, for free, all from the comfort of your own computer.

Search engines prefer to show responsive, mobile-friendly websites over static desktop sites. Building a responsive website is key to driving more traffic to your website and growing your potential reach.


Create beautiful infographics, presentations, reports, and social media graphics for clients and internal use.

No need for a degree in layout and design! PikToChart is a very easy way to create beautiful visuals for your website. A solid mix of text, photos, and graphics will help increase your average time on page and decrease your bounce rate when it comes to SEO.


Visually examine how visitors are browsing your website and which areas draw their attention.

HotJar allows you to see exactly how users are interacting with your website. Using a form of screen recording, you can see exactly where users are clicking on your website, how far they scroll, and what their user journey looks like.

Wondering why customers aren’t purchasing on mobile? Watch them search for the “add to cart” button. Is it “above the fold?” Not sure what “above the fold” means? Check out our list of traditional advertising terms used in digital marketing. 


Writofy allows you to hire a team of writers for your company’s content marketing campaigns to create keyword-rich blog posts for your website. Every blog they submit to you is optimized for SEO, and they have a talented team of writers your business can rely on time and time again.

A major advantage of using Writofy is that they will even add links to the blog posts they write for you. This allows you to post your newly written, optimized article as quickly and effortlessly as possible.


This SEO tool helps you identify the most used keywords on a page. This can come in handy when analyzing keyword density and keyword usage among the top-ranking websites for a given keyword.

By knowing how much keyword density and how many times the top ranking websites used a keyword, you can easily understand what you need to do to climb the ranks and compete.


If you’ve been tasked to optimize the file names of images on a WordPress-built website, then this tool can save you an insane amount of time renaming images. You may not have known, but image file names play a part in the viewability of images on your website, and properly naming image files can increase the position of your website in search results.

This WordPress SEO plugin can also automatically update image alt text to be optimized for search engines and generate social media optimized images that you can post on any social media platform like Facebook, Twitter, and Instagram.

See Also: How to Create Instagram Reels

With more than 20% of organic traffic coming from image searches, there has never been a more important time to optimize the images on your website. After using the Image SEO tool, we are confident you will see an increase in search rankings and traffic to your website.


This SEO tool was developed by Google to help marketers run A/B tests and optimize website layouts to best suit their target audience.

This tool connects with Google’s other tools. It uses that data to adjust each page layout to improve user experience and increase metrics like time on page, pages visited per session, and conversions.

This is a great SEO tool to discover which webpage layouts perform best for human media consumption and allows you to optimize static pages accordingly.

Link building tools

Respona, a top-tier email outreach tool, offers a wide array of features catering to various aspects of outreach campaigns for businesses aiming to expand their online presence, generate leads, and increase overall brand recognition.

At the core of this incredible tool is its powerful email automation system, which allows you to streamline your outreach efforts by scheduling and sending personalized emails at scale. In addition, no need to stress about finding the most relevant prospects, as Respona’s cutting-edge AI technology is designed to suggest appropriate influencers and prospects to match your specific industry and niche.

How does this help? 

Respona centralizes all of your outreach, making creating and managing link building, digital PR, and marketing campaigns a breeze. 


Hoth Foundations are an amazing tool to have as an SEO. For a small fee, this tool allows you to quickly build dozens of foundational backlinks from blogging websites to build out and expand a website’s backlink profile.

The more backlinks your website has, the more authority it will have, making building backlinks much easier over time.

You should be using Hoth SEO tools because it will save you countless hours manually building out each web page with content to link to your main website. They are very reliable and complete foundational link orders within just a few days.


Google Alerts is a wonderful SEO tool for monitoring trending topics and keywords. You can easily check the newest mentions of any keyword to stay up to date with what people are talking about. If you are working on a brand and want to see what the public is saying about you, then this tool can help you find the newest public posts and articles about your brand.

If you are doing keyword research, Google Alerts can show you if a keyword has been talked about lately so you can identify if you will be able to create content for that keyword.

When doing content marketing, newsjacking high search volume and high-interest keywords can elevate the performance of your article on its initial release to the public. However, this use of the Google Alerts tool is very time-sensitive, so you will need to act fast to capitalize on its advantages.


Backlink outreach can be 1 of the most challenging parts of SEO because it relies on your message reaching the 3rd party and for them to respond. Hunter.io is a useful tool for scanning entire websites to look for a contact email address.

With the click of a button, this tool will generate a list of email addresses that can be found across an entire website and the recipient’s name and position at the company. From there, it is up to you to decide who to email and how you will write it.


This is one of the best SEO tools for checking the backlink health of any website. All you need to do is input the website you want to check broken links for, and within seconds it will show you the anchor text and pages where your website has broken links.

Broken links negatively affect your website’s SEO, and having too many of them can lower your rankings in search engine results. This tool helps you quickly identify broken links so you can fix them.

Another use of Ahref’s Broken Link Checker tool would be to use it on websites that link to your competition. By finding broken links on these websites, you can reach out to their website developer and ask to replace the broken link with a link to your website.


This is an industry-standard SEO tool for auditing websites and checking the backlink structure and authority of any website. Countless features in the tool let you set custom projects to monitor the growth of your website, along with tools to give you keyword ideas, audit website performance, analyze a site’s backlinks, see how often a site is visited, and crawl, and even track all these metrics over an extended time.

Ahrefs is a massive and multi-purpose SEO tool that can fulfill a wide range of SEO tasks. They have also created dozens of tutorials to teach you how to use the tools they have developed and give you full access to their API to develop your own tools using their software.

While Ahref plans aren’t the cheapest SEO tool available, it is definitely one of the best tools that anyone doing SEO should be using.

Technical SEO tools

Technical SEO is becoming increasingly important when it comes to search engine rankings. Ensuring that your website and server are both properly optimized will help search engine spiders find and index your website, which will increase your organic ranking.

If you aren’t familiar with search crawl spiders, they check the backend of websites that normally aren’t seen. Schema, metadata, site speed, domain authority, backlinks, and XML sitemaps are all part of technical SEO.


Check the authority of any domain.

Domain authority is essentially the “trust” a search engine has for your website. Although domain authority isn’t a metric that is 100% accurate, it will give you an idea of what you’re up against.

Domain authority is determined by analyzing metrics like domain age, the number of backlinks & referring domains, the quality of backlinks, spam score, and domain trust.

The higher your domain authority, the more likely you are to appear higher in search results, even if you have lower on-page metrics than your competitors.

gt metrix page speed tester

GT Metrix is a free-to-use website performance auditing tool that grades any URL based on its performance, structure, and core web vitals.

If you’ve been looking for a website auditing tool that weighs the impact of different areas of a website’s technical SEO, then GT Metrix can be a game-changer. Their auditing tool includes a millisecond screenshotting tool that shows you how long it takes for a page to load all of its assets fully.

GT Metrix also measures the impact and importance of the metrics in its audit and gives you the link on your website where the problem can be fixed.

Learn more about website page speed and why it’s important


Google Lighthouse is a tool developed by Google to help developers improve their web pages. This tool performs a page audit that tests site speed, performance, overall accessibility, implementation of best SEO practices, and more.

All you need to do is input the URL you want to audit, and Lighthouse will generate a detailed report and score of that page and give you recommendations on areas that can be improved.


Another valuable SEO tool developed by Google, the Rich Data Tester, lets you know if a page is eligible to appear for any rich search results. It will also tell you when the last crawl was and show you a screenshot of what it found when crawling the page.


Schema markup is an important part of technical SEO that every SEO should be using on every website they work on. All schema is part of schema.org, and they categorize information about each page and business to help search engines find important identifying information about a page or business.

Schema data can include the type of page, the industry of the business, its price range, hours of operation, and specify a brand’s logo and important links.

Schema Markup Generator takes away the long hours of manually writing schema code, so all you need to do is input the type of information you are showcasing on your page, and it will automatically generate a working JSON-LD schema for you to place in your website’s header.

Just implementing a schema markup onto your website can make a big difference in its position in search engine results.


WP Rocket is one of the most used WordPress caching plugins. Just implementing it onto your website can drastically improve page loading times, page speed score, and core web vital scores.

The best part about using WP Rocket is that it is easy and doesn’t require any knowledge of coding to use, making it the most friendly caching plugin on the market. Definitely a tool worth looking into to speed up your website.


This is a very useful SEO tool for checking all of the backlinks on a website. By just giving the tool the URL of the website you want to check it will quickly generate a list of every link on the site while letting you know if they are dofollow, nofollow, internal links, or external links.

This tool will also count the number of broken links, internal links, external links, and total links across the entire website.

It’s a very useful tool for running a quick backlink analysis and identifying opportunities to fix broken backlinks or reach out to another website to replace a broken link with one of your own.


Let’s Encrypt SSL provides TSL SSL certificates that allow you to enable HTTPS protocols on your website. Their services are used by some of the biggest brand names in the world due to their reliability and ease of use.

They have partnered with many hosting providers to even offer free SSL certificates through some hosting providers. If you are working on a website that doesn’t have an SSL certificate, you can easily set 1 up using the Lets Encrypt SSL SEO tool.


This SEO tool allows you to quickly check the installation of an SSL certificate on your website to see if it is functioning properly, who it was issued by when it expires, and the IP address it resolves to.

It’s a very useful tool when checking the health of your SSL certificate. If you have an SSL certificate that doesn’t automatically renew, this tool can help you track how much time your certificate has left.


Every website should have a robots.txt file saved in its root directory. This file helps search engines crawl spiders, and other crawl bots understand which pages you don’t want to be crawled.

You might be asking why you wouldn’t want certain pages to be crawled and indexed onto Google and other search engines. A prime example of a page you don’t want to be indexed is something user-generated, like a search query or an administrator page. The Robots txt generator tool from SEOptimizer is a free-to-use tool that lets you decide which search engines you want to disallow crawling from and the file folders or parent directories you don’t want being indexed.

Using this SEO tool, you can even set a time delay from when a bot visits your site to the time they start the crawl. For slower websites, this can be a massive benefit because it gives your hosting server more time to serve the correct assets.


XML sitemaps are how search engines like Google, know which pages of a website to crawl. If you built your website using WordPress with tools like Yoast, you will automatically have your sitemap generated by Yoast.

This XML sitemap generator is useful for websites that are built on other platforms or were hand-coded using raw HTML. All you need to do with this SEO tool is input the website’s URL into the text field and it will immediately begin crawling every page and image on your website to put together a downloadable XML file cataloging every page of your website.

Once you’ve downloaded this file, the next step is to upload it to your root directory and submit the link to your sitemap to Google Search Console. Within a few days, your sitemap will be checked and will continue to be checked long into the future. Just remember to generate another sitemap every time you create a new page on your website.


Nitropack.io is a content delivery network that you can use to speed up your website and increase your Google Pagespeed score.

Their CDN is extremely user-friendly, and you can use their tool to speed up your website in minutes without needing to understand or write a line of code.

People that choose Nitropack as their CDN have seen their website loading times cut down to a third of the time it took without their CDN. If you have been looking for an inexpensive and easy way to speed up your website using a content delivery network, Nitropack.io is a tool you need to be using.


Cloudflare is a secure, fast, and reliable global network that millions of companies rely on to speed up their online task efficiency and improve their security. It is the world’s most connected cloud network, with servers set up in hundreds of cities all over the globe.

Cloudflare is a CDN, content delivery network that allows users from anywhere on Earth to quickly and easily access content that was published on the other side of the world. They are the biggest CDN and most often are used to speed up website loading times.

If you’re an SEO looking to speed up a website, give Cloudflare a try.


This is a valuable tool to use when you aren’t sure if your website is mobile-friendly. Search engines like Google look to see if a website is mobile-friendly when deciding which websites to show in their search results.

Having a mobile-friendly website will skyrocket your search engine rankings far past websites that are static or barely responsive.

This SEO tool has created by Google, so it can be considered the official checkmark of mobile-friendly website design.


Google Analytics Checker, GA Checker, is a useful tool for checking the pages of a website that doesn’t have any type of Google Analytics or Google Ads tracking code installed.

Once you give this SEO tool a link to the website you want to audit, it will generate a list of pages on that site that don’t have tracking codes. This tool isn’t limited to just Google Analytics or Google Ad code either. It can also check if pages on your website have universal analytics, remarketing, Google Tag Manager, conversion tracking, Google experiments, and even Double click code installed.

While this tool doesn’t check if the code is running properly it tells you which codes a website has so you can avoid errors when reporting the data on your website to a client.


Google Tag Manager is a very useful tool for speeding up a website that is running several scripts. Your website might be running a Google Analytics script, a Google Search Console script, a Google Ads Script, Adobe font scripts, and an endless number of other scripts.

By using Google Tag Manager, you can add all of those scripts to fire off just one tag manager script which can drastically reduce page loading times and increase site performance. Because mobile phone processors aren’t as strong as desktop computers, reducing the number of scripts firing will improve user page experience and lead to an increase in search rankings.

Related: Negative Keyword Google Ads Strategy


This tool can be very helpful when you need to analyze the path of redirects.

If you often find yourself going through sketchy redirects, the Link Redirect Trace tool can add another layer to your internet security. In addition to showing you the entire redirect path, it will also give you a risk score to help you decide whether or not to click that redirect link.

They also have tools to help you identify broken links so you can disavow them and keep your website’s backlink portfolio healthy. In addition, this SEO tool allows you to do basic competitive backlink analysis and gives each website a score based on its own set of metrics.

Rank tracking tools


Google Spreadsheets is a free-to-use replacement for Microsoft Excel. The key advantage of using Google Spreadsheets is that multiple people can access a sheet at the same time, and it doesn’t use space on your own computer. All the data saved on Google Spreadsheets is saved on Google’s cloud storage system, which means you don’t need to worry about optimizing your hard drive and making space every few months.

Because many people can access the same spreadsheet at once, you can easily collaborate with a team or show clients the results of your work in real-time. It is also much easier to send important data to clients and team members because they only need to click the link and don’t need to own Microsoft Excel or a similar program.

Google Spreadsheets can be opened in any browser and even has an app on both IOS and Android devices, making it easily accessible for everyone. Not to mention, it is free.


The number 1 tool every SEO needs to be using is Google Search Console. This tool gives you in-depth information about specific keywords and pages of your website, along with search data on impressions, clicks, click-through rate, and ranking position.

It also allows you to compare data from different date ranges to easily identify possible adjustments and the success of your organic search campaigns.

Analytics tools


Google Analytics is one of the most popular tools provided by Google for website analytics and reporting. It is easy to set up and provides you with plenty of information about your website visitor’s age, location, device, screen resolution, how they found your website, and real-time analytics.

There are countless features included in Google Analytics with options to use its older universal analytics properties or the newer Google Analytics 4 (GA4) dashboard. You can easily customize your reports on Google Analytics and gain a deeper understanding of your audience and traffic sources.

Another feature of Google Analytics is its real-time reporting information. By using Google Analytics you gain access to information about how long people visit your website, and what they do on your website. You can easily track actions like form submissions, video watch time, and any other action you want people to take on your website through Google Analytics.


Google Seach Console is a tool that everyone working in SEO should be using and everyone working in marketing should know about. It provides you with valuable information about your website’s keyword data directly from Google itself.

You can easily check the performance of every page on your website over time and the performance of individual keywords each page is ranking for.

There isn’t a more powerful tool when it comes to accurately measuring the long-term growth of a keyword or page. Using the data from Google Search Console, you can make informed decisions when optimizing pages on your website and ensure you are optimizing the right pages for the right keywords.


This tool was created by Microsoft and Bing to help users analyze Bing search result traffic. If you have ever used Google Search Console, this tool is very similar.

It allows you to check individual pages and keyword rankings and gives you insight into impressions, clicks, click-through rates, and Bing search engine position.

Bing Webmaster Tools also gives you easy-to-use reporting tools to export your search data.

Unlike Google Search Console, Bing’s SEO tool also gives you backlink information about your website. Even telling you how many referring domains your website has. This can be very useful when working on a budget and don’t have access to other SEO tools like Ahrefs and SEMRush.


The Similar Web SEO tool can be used to analyze the performance of a website in specific countries over time. You can also see a website’s global popularity rank, its monthly visitors, bounce rate, pages per visit, and average visit duration.

These are metrics that are often only known by website owners, so using this tool on your competitor’s websites can give you an idea of what kind of people are visiting them and how you can change your own content to match.

Their tool can give you analytics data that usually can only be found in a website’s Google Analytics property, making it very powerful when used for competitor analysis and audience profiling.


Keyword Hero is an SEO tool that puts together nine different data sources to create a sound database for you to analyze and assess. It then uses this data to generate optimal keywords you can optimize and connects directly to your Google Analytics properties allowing you to track your growth as you use their tool.

This tool directly ties into your Google Analytics account and can be set up in less than 5 minutes. If you’ve ever looked at your Google Analytics account and saw “not provided” as the keyword used, this tool will analyze that data and tell you the truth about the keywords being searched that lead users to click on your website.

This SEO tool can be very useful for those that rely solely on Google Analytics data for reporting.


The Yandex Webmaster Tool tracks keyword data to help you identify your website’s top-performing keywords and run a basic audit to let you know about any problems with your website and how to fix them.

There are many similar tools to Yandex Webmaster Tools, but this 1 of few to also include a business’s reviews into its tracking dashboard. It’s a great SEO tool to use when working on large-scale sites with lots of moving parts.


The Google Data Studio is a very useful tool when it comes to showcasing your data findings in an easy-to-understand, informative way. Unlike traditional infographics, the Google Data Studio allows you to split information into pages like a book making it more printer-friendly

In addition to its advantages when it comes to visually representing data, it makes creating graphics an effortless task being able to sync directly with any of Google’s other tools. Whether you conducted a survey using Google Forms, or have your data saved in Google Spreadsheets, you can easily sync your findings and import them directly into Google Data Studio to create great-looking reports.

This is a must-use tool for saving time generating reports if you are on a tight budget and don’t want to opt for premium report generation tools.

More SEO tools


Up Time Robot is a unique SEO tool that does exactly what it says, monitors your website’s uptime. It will record any outages and how long they are, as well as monitor your SSL certificate, ping, email service ports, and even keywords.

There are plenty of customization options within the Up Time Robot tool that let you choose colors, metrics, labels, graph and chart styles, and more. It only takes a few seconds to set up and start monitoring your websites.

This is a great SEO tool to have when you are managing and monitoring several websites. Even if you are only working on one website, if that website goes down, that is time you aren’t making any money.

By keeping track of outages and staying alert, you can minimize website downtime and provide a positive experience for your visitors.


Wincher is a very easy-to-use and flexible reporting tool for tracking several keywords and your website’s search ranking for those keywords. It also allows you to track your competitor’s keyword rankings so you can easily take a peek at the keywords they are optimizing for and outdo them yourself.

When it comes to reporting and keeping track of keywords, Wincher conglomerates all of your focus keywords on one easy-to-read spreadsheet that also gives you information about your current position in search engines and that keyword’s search volume.


This website isn’t just 1 SEO tool; it is a website with many useful SEO tools, including a plagiarism checker, article rewriter, grammar checker, word counter, case changer, translator, and text to speech voice bot.

While most of these tools individually can be found on other websites, this site has them all in 1 place which can save you plenty of time doing bulk SEO tasks.


SEOquake is a browser add-on that checks any metric about a page that you would want to know in an instant.

A great feature of SEO quake is that it gives you information from search engines other than just Google, which is a great feature to have when you are working on an organic search marketing campaign on other search engines like Bing and Yahoo.

Want to conduct an on-page SEO audit? Do it in 1 click using the SEOquake browser add-on. Want to check a page’s internal and external links? You can do that too. Any metric or information you want to know about a page can be quickly accessed without having to change tabs. This makes SEOquake a must-have for every SEO specialist that wants to maximize their time efficiency.


This SEO tool helps you keep track of the keywords your competitors are ranking for. It lets you know their estimated monthly ad spend, common keywords between them and your business, and in-depth traffic analysis.

SpyFu gives you historical data on your competitors to help you make informed decisions about how to approach your search or PPC marketing campaigns.

A great feature of SpyFu is its ability to track your competitors estimated ad spend and show you their past ad history. This will give a deep insight into what they are doing and tactics you can implement to out rank and out-perform both their organic search efforts and paid search campaigns.


This SEO tool helps you keep track of the keywords your competitors are ranking for. It lets you know their estimated monthly ad spend, common keywords between them and your business, and in-depth traffic analysis.

SpyFu gives you historical data on your competitors to help you make informed decisions about how to approach your search or PPC marketing campaigns.

A great feature of SpyFu is its ability to track your competitors estimated ad spend and show you their past ad history. This will give a deep insight into what they are doing and tactics you can implement to out rank and out-perform both their organic search efforts and paid search campaigns.


This SEO tool is an older tool, but it is still used by some SEO experts today. It is a downloadable program that scans any website for broken links and color codes them in red for you to easily identify them.

Search engines will penalize your website’s search rankings if they detect broken links. This tool helps you quickly identify these links so you can fix them before the next Google spider crawl.


Visme is a very useful tool when creating visual infographics and animations to show off data you’ve collected. There are dozens of templates that designers can use when creating high-quality infographics using Visme.

This tool makes creating visually appealing infographics and reports a quick and painless experience that your clients will love.

Visme is especially useful for those that aren’t too familiar with graphic design and are looking for a tool that allows them to create beautiful infographics and reports with minimal effort.

Originality.AI is an AI content detector and plagiarism checker that is extensively easy to use. All you need to do is give it a link, and it will scour the internet for the exact same body copy.

As many SEO experts will agree, search engines like Google often will not even rank a page if it suspects duplicate content. Even if you write a 10,000-word article that’s keyword-rich and easy to follow, if that content is found somewhere else, it will not rank.

Originality.AI alleviates this worry for you, and if it catches a similar page, it will let you know so you can adjust the copy on your own website.


The Wayback Machine is the internet’s go-to archive for looking back at old versions of websites. This tool is free to use and has archived different versions of websites dating back years.

The tool lets you look back in time and see what a website looked like in the past with a chronological dateline of each time a site was archived. This tool is super helpful when analyzing the history of a domain and if you need to revert back to a previous website design.


This is a very useful SEO tool for managing your website’s backlink profile. Their tool lets you disavow and remove harmful and spam backlinks to your website before you incur penalties from search engines like Google.

Any SEO will tell you that building a strong backlink profile is important to climb the ranks, and to ensure that your website has a low spam score, removing and disavowing harmful backlinks is a must.

However, Remove’em is not a free service but costs $249 as a 1-time fee or $99 a month. If you’re fixing up a website that’s been affected by spam backlinks, this SEO tool will save you countless hours of time.


Screaming Frog is a very well-known SEO tool for its site crawler and log file analyzer. Their SEO Spider software is an advanced SEO software that allows you to audit website pages and files with extreme detail.

Their high-tech tool also includes visualization tools that make understanding the data you’ve collected easy. It is an all-inclusive tool that can be used as the backbone of any search engine marketing campaign, social media marketing campaign, paid search campaign, link building, or content marketing campaign.

Not only does Screaming Frog’s SEO Spider tool make reporting and understanding data easy, but it can also replace a lot of other SEO tools in your SEO toolkit due to its wide range of features. There is very little that an SEO wouldn’t find useful in this tool.

Website Conversion Tools


The Hello Bar tool can help you turn your website visitors into qualified leads and lead them down the sales funnel to eventually becoming buyers. This tool has a one-click installation process that, once installed gives you advanced targeting and retargeting tools as well as visually stunning graphs to make following along with the vast amount of data you collect easier than ever before.

You can use this tool to create engaging and effective popups on your website. There are plenty of templates to choose from, or you can start from scratch and make your own.

Need help with your website conversion? Contact us for a free discovery call!


Privy is an email marketing and SMS tool that can help you increase sales and grow your eCommerce business. Their system allows you to build your email and contact list while automatically retargeting those with abandoned carts or those that show interest in your store.

You can easily set up Privy with one click on Spotify. It’s a great tool for driving sales growth in addition to any search engine marketing campaigns you may be running simultaneously.


Active Campaign is an email marketing tool that can easily tie into your company’s SEO and digital marketing efforts. You can easily manage and grow your email list using their CRM system.

Their system allows you to easily make landing pages for your email marketing campaigns and automate your online marketing activities. This includes sending emails, sending SMS notifications, generating sales funnels, and even A/B testing.

You can also use their tools to easily segment your email list to allow for easy remarketing and PPC advertising. This makes Active Campaign a great tool for growing your email list and ultimately increasing your website traffic.

Website Backup & Security Tools


If you’ve ever had your website hacked or things suddenly broke, you will know the difficulties that come with getting all that content back online. By using Updraft Plus, you can prevent and minimize website downtime, and in the case of disaster, you can easily get your website back up in no time.

This tool saves clones of your website as often as you want it to for you to fall back to in case you need to revert your website back to a previous state. This tool is an easy to install WordPress plugin trusted by hundreds of thousands of websites and companies.

With this tool, you will never have to worry about losing your website or data again.


If you’ve ever been unsure if a website is down or if it’s just your internet connection playing tricks on you, then this tool will save you the headache of trying to figure it out.

By putting the URL of any website into its search bar, it will tell you the response time of that website along with its last known downtime and whether or not the site is up. By up, we mean accessible.

In addition to telling you if a website is down, this SEO tool also gives you suggestions for how to access a website if it is down for you and only you. This can be very useful when troubleshooting clients with problems viewing their website.

Key Takeaways

These are some of the best and most useful SEO tools that you should know about when working in SEO and digital marketing. When used with each other, there is very little these tools can’t do in terms of keyword analysis, competitive research, backlink analysis, and content creation.

There is a great mix of free and premium SEO tools on this list, and you should definitely check out each one of these tools.

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