Around 11% of people read blogs every day, which means there’s a much larger number of users who read blogs frequently or occasionally. If you’re trying to build your company’s online presence, then blogging can be a worthwhile investment.
Many people focus on writing their own blogs, but they don’t realize the value of guest blogging.
What is guest blogging?
It’s writing a blog post for someone else’s blog, which is similar to making a guest appearance on a show.
While guest posts take extra effort, it’s a marketing strategy worth exploring. Keep reading for 10 benefits you can get from guest blogging.
1. You Can Build Trust in Your Brand
You can create a knowledge base on your own website, but building trust there only goes so far. It’s true that some readers will believe what you have to tell them. But others are more skeptical and will need more convincing.
If you do guest blogging, this can help with the skeptics. The fact that another party is allowing you to post on their site means you’re to be trusted.
From here, you can show your industry knowledge and position yourself as a thought leader.
Considering that a 2020 study found that 47% of US internet users felt negatively toward ads on websites, blogging (and guest blogging) is an excellent way to capture people’s attention and build trust in your company for eventual conversions.
With time, this can also improve your reputation. This will encourage people to trust both your services and partnerships.
2. You Can Also Build Brand Awareness
Brand awareness is the cornerstone of success. After all, how can you expect consumers to seek out your business if they don’t even know it exists?
One of the main purposes of marketing is to increase brand awareness, but running ads isn’t the only way you can do so. When you guest blog, you’ll get in front of a bigger audience since you’re essentially borrowing the already established audience of that website.
As you might’ve already guessed, guest blogging on various sites grows your audiences significantly, which can boost brand awareness quickly. Even if these readers don’t immediately convert, you’ll stay top of mind and they’ll remember your brand when the right time comes.
3. You’ll Increase Organic Traffic
Although each has its own pros and cons, organic traffic is more cost-effective than paid traffic. You can often get organic traffic at a low cost or even for free.
As we’ve mentioned before, guest posts get your content in front of wider audiences and promote brand awareness. Readers who are interested in what you’re offering will click your backlinks, which are links that lead back to your site. This can be useful if your organic traffic has plateaued with your current reach.
Also, search engine crawlers will analyze those backlinks and determine that you have relevant content. As a result, your website will rank better and gain better visibility. This also helps with organic traffic.
Related: Using Voice Search for SEO
4. You’ll Get Better Organic Traffic Too
Not only will you gain more traffic from guest posting, but you’ll get better quality traffic too. There’s nothing worse than putting time and effort into a campaign, getting your hopes up when traffic rises, but being disappointed when you realize the quality is poor.
You’ll make your marketing efforts count with guest blogging since you’re putting content in front of people who are interested in your industry. Not only does this raise the click-through rate of your backlinks, but it also ensures that those who visit your site are your target audience. You’ll get better qualified leads and a better ROI.
5. It Helps With Search Engine Optimization
Search engine optimization (SEO) is the utilization of good keywords in content. When you practice SEO correctly, it’ll help your website rank better on search engine results pages (SERPs), which increases organic traffic.
If you’re already ranking on the first page, you might think that’s good enough. But the fact is, the first result gets a click-through rate of 28.5% and the second and third results get 15% and 11% respectively. Even the 10th position (which is still on the first page) gets a click-through rate of 2.5%, it’s clear just how important it is to push your site as high as possible.
You can practice SEO on your own blog, but by posting on guest blogs, you can further your efforts and improve your SEO strategy.
6. It Improves Your Site’s Domain Authority
Domain authority (DA) is how search engines rank your website’s credibility and authority. While there are many factors that go into your final score, the main ones are the age of your domain, the number of external links you have, and the quality of links you’ve used.
If you guest post on reputable sites, this will tell search engines that you’re providing quality content to readers. They’ll see that other sites with high DA have used yours as external links, which you’ll be rewarded for. And because guest blogging improves brand awareness and trust, this further improves your site’s DA too.
7. It Helps With Networking
Building your brand for success usually means you have to network. The more connections you have, the more partnerships and collaborations are available to you.
Guest blogging not only puts your brand in front of potential customers, but also other people in the industry. This opens the door to future work, whether you collaborate directly with them or they refer consumers to your business.
Also, you can build a long-term relationship with the sites you guest blog on. It can be a reciprocal thing where they blog on your site too, so it’ll be a mutually beneficial relationship. They may even refer you to other sites where you can publish your content.
8. You’ll Get More Reach on Social Media
Social media marketing is essential in today’s digital world, as 4.7 billion people have accounts. You might already have your own social media marketing strategy, but guest blogging can help with that.
The publisher will usually promote their guest blogs on their own social media accounts, so this will bring in readers who aren’t already following you. If they like what they see, then they might give you a follow.
In addition, if the content is excellent, these new followers might be included to share the post. This means you can extend your social media network exponentially, getting into all the corners of social media.
From there, you can build a bigger subscriber base. You can put these people on an email campaign to nurture these leads.
Related: How to Increase Organic Reach on Instagram
9. You Can Get Good Feedback
The best way to serve your prospects and customers is to give them what they want. One of the best ways to get feedback is to read your blog comments section, as readers often feel compelled to voice their opinions.
This is an invaluable source, as you’ll hear insight and constructive criticism outside of your usual followers. Take this information to tweak what you’re doing and to give your readers what they want.
An added bonus is you can increase engagement by responding to all blog post comments, on both your own site and the publishers’.
10. You’ll Increase Sales and Profits
All of the above benefits of guest blogging amount to one key thing: you’ll increase your company’s overall sales. When you’re getting your name out there, you’re generating interest, awareness, and trust.
The guest posts will funnel in consumers who are likely to be customers. And when they see what your offerings are, they’ll be motivated to complete purchases.
Considering that guest posting brings in increased organic traffic, you’ll get a higher ROI. You won’t have to spend more money to increase sales, which means your profits will soar.
Factor in the long-term relationships you’ll form with the sites, and you’re set up to generate a steady stream of revenue.
Start Guest Blogging Today
Guest blogging may not have been something you considered in the past, especially if you’re busy running your own blog. But as you can see, there are various benefits you can get from guest blogging, and the ones listed in this article only scratch the surface.
Ultimately, guest blogging will help you get a wider reach, increase brand authority and trust, and build long-term relationships. When you add everything up, it’ll certainly give you a competitive edge that’ll help your company stay in business for years to come.
If you’d like assistance with guest blogging services, then contact us today. We can help with other digital marketing needs too.