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Our Approach To Digital Marketing
We’re obsessed with solving problems when it comes to digital marketing. We take a holistic approach with your marketing strategies & tactics, ensuring that the whole strategy is greater than the sums of its parts.
In short, all of your marketing should be working together to produce higher conversion rates, increased sales, and lower cost per action.
Audit & Research
We’re about to become really close, like sharing every intimate detail, close. Well, maybe not that close, but we’re not going to leave any rock unturned when it comes to your digital marketing.
We start by auditing your existing digital marketing strategies. During our initial audit we’re going to let you know where you’re excelling, where there are missed opportunities, and where there is low hanging fruit.
We take a look at the following:
- Website Design
- Website Conversion Optimization
- Search Engine Optimization
- Facebook Advertising
- Instagram Advertising
- TikTok Advertising
- Google Ads
- Email Marketing
- Content Strategy
Think of your website as the destination for all of your marketing efforts. Our goal is to make sure that once a visitor arrives it’s easy as possible to convert them into a customer or to get them into your ecosystem.
With our audit in hand, we then compare your digital marketing efforts against your competition and start to work on your digital marketing strategy.
Strategy & Roadmap
Depending on which part of your digital marketing needs the most love, we put together a strategy that we believe will yield the best results. We also believe in full transparency, which is why we use that strategy to craft a marketing roadmap unique to your business.
This roadmap is a step by step guide detailing exactly what we’re going to be doing over the duration of the campaign. At the end of every week (or month) we take you through exactly what work was done, the results, and what we’re working on next.
Now that we’re aligned on strategy, and we have your roadmap, we start delivering on our promises.
Delivery & Implementation
This is the part of the process where we get our hands in the dough and make you something tasty!
Whether your roadmap includes content creation, email marketing, advertising, search engine optimization, or a website redesign, we get started on creating these deliverables.
Once we get the green light from you, we bring your roadmap to life by starting your ads, posting your content, sending a newsletter, launching your new website, or optimizing your website.
Analyze & Iterate
We provide each of our clients with analytic reports showcasing the good, the bad, and the ugly. We don’t leave out any data. Without this information, we won’t know what’s working and which parts of the digital marketing strategy needs some TLC.
We’re constantly analyzing the results of our efforts, and looking for opportunities to help us reach the goal more effectively (and quickly!)
At the end of the day, the route we take to get to our goal may deviate, but the goal stays the same.
Measure everything. Optimize often.
Our Digital Marketing Services
From Our Clients
Matt and his team at HeyTony have been an invaluable resource for my business. They have had endless ideas to help me freshen up my marketing and increase my sales. Matt is a wizard when it comes to Facebook Ads, and the return on ad spend we’ve been able to achieve using his remarketing strategies has been incredible!
Matt Demers
Diffuse Digital Marketing
FAQs
Learn more about our digital marketing services below!
We offer the following digital marketing services:
- Website Design
- Website Conversion Optimization
- Local SEO
- Search Engine Optimization
- Facebook Advertising
- Instagram Advertising
- TikTok Advertising
- Google Ads
- Email Marketing
- Content Strategy
- Content Creation
- Copywriting
- Video Production & Editing
The only service we do not offer is organic social media content creation and community management. If you are looking for these services, we have amazing agency partners that we can refer you to!
No.
We know our strengths and tend to stick with them to provide our clients with the best digital marketing results. If you’re looking for community management or content creation, please send us a message and we’ll connect you with one of our social agency partners.
Yes! HeyTony is based in Hamilton, Ontario!
Growth marketing is like traditional marketing on steroids. Traditional marketing is slow to market, and the strategy essentially stays the same. This usually involves some out of home billboards, holding a sale, driving traffic to your store via coupons and free product giveaways. With traditional advertising, you don’t know what is or isn’t working until you’re far into your campaign.
Growth marketing, in contrast, involves failing fast. What do you mean failing fast?! With growth marketing, you get to experiment with different channels, techniques, and strategies (sometimes on a daily basis), identify what is working and ditch the tactics that are eating up your time and budget.
With growth marketing, you’re measuring everything and constantly adjusting your strategy. This may sound daunting, but you’re typically changing one thing at a time, otherwise you won’t know what is working.
A big part of growth marketing is A/B testing everything. And I mean everything! From your ad creative, to your ad headlines and copy, to your landing pages, to your email signup forms and offers, to your newsletters. With A/B testing you can quickly determine a winning strategy, and further optimize from there.
At the end of the day, growth marketing is about lowering your cost per conversion, and increasing the amount of customers/clients at the same time.
Absolutely. In fact, we LOVE working with small businesses.
Being able to see a real difference in the lives of our clients is extremely rewarding.
HeyTony is made up of a small team of extremely skilled and talented individuals, each with their own marketing specialty. We limit the amount of clients we work with at one time so we can deliver the best possible results to our existing clients.
We also don’t like useless meetings, which allows us to deliver work quickly. (Without racking up a ton of unneeded billable hours)
We provide digital marketing in Hamilton, the GTA, and internationally all from our offices in Hamilton, Ontario.
With over 15,000 small businesses in Hamilton, digital marketing is essential to the success of a local business.
Let’s be honest, anyone can run an ad on social media. These sites make it extremely easy for a business to spend money on their platforms. In 99.99% of cases, you’re spending a lot more money than you need to.
Our incredible team of ad experts help you get the most bang for your buck. By using growth marketing strategies, A/B testing every part of the process, and constantly testing new audiences, our social ad experts can achieve lower cost per conversion, lower CPMs, and lower CPCs.
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